Product definition презентация

for consumption, use or further processing.

of use of the product
Aesthetic function - the shape and color of products
Legal functions - fulfilling the legal requirements
Economic and the cost related functions
Integration capabilities

(daily, basic, impulsive, emergency, selectable)
Industrial (capital goods, products accessories, raw materials, materials, supplies, professional services)

- the essence of the product is the product itself, its functional features, and some technical solutions
Actual product is anything that has an impact on the perception of goods (services) to the consumer. It consists of factors such as brand, trademark, model, material, price, quality, packaging, style, and appearance and behavior of sales staff.
Product extended - additional benefits for the consumer, such as delivery, warranty, returns and spare parts, the availability of convenient services, credit, instruction, installation or maintenance etc.

is a basic need met by the product
basic product - this part of the product, which is necessary to meet the needs
expected product - customer expectations towards the product (panoramic image)
expanded product
potential output - all improvements which may be subject to the product in the future