opened, read
How
that get
clicked
and
write emails
to
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Презентация на тему opened, read
Презентация на тему Презентация на тему opened, read, предмет презентации: Маркетинг. Этот материал содержит 51 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!
Слайды и текст этой презентации
opened, read
How
that get
clicked
and
write emails
to
Henneke Duistermaat
Featured on:
Email marketers
face a huuuuge
GAP…
We try to
achieve
this…
We often
achieve
this…
GAP
How can we bridge the gap?
GAP
Your reader profile
may be something like this…
64% male
76% London
Income: £30k - £45k
Reader profile
Shoe size 7-9
Age: 19 - 35
64% male
76% London
Income: £30k - £45k
Reader profile
Shoe size 7-9
Age: 19 - 35
64% male
76% London
Income: £30k - £45k
Reader profile
Shoe size 7-9
Age: 19 - 35
x
You can’t
visualize vague demographics.
You can only picture one
person.
Write to please just one person.
~ Kurt Vonnegut
“
Image credit: Shutterstock
If you open a window and make love to the world, so to speak, your story will get pneumonia.
“
Image credit: Shutterstock
Create one ideal reader profile
Demographics
Favourite websites, books, social media
Dreams
Struggles
Name
Create one ideal reader profile
Demographics
Favourite websites, books, social media
Dreams
Struggles
Name
Create one ideal reader profile
Demographics
Favourite websites, books, social media
Dreams
Struggles
Name
Create one ideal reader profile
Demographics
Favourite websites, books, social media
Dreams
Struggles
Name
Create one ideal reader profile
Demographics
Favourite websites, books, social media
Dreams
Struggles
Name
Create one ideal reader profile
Demographics
Favourite websites, books, social media
Dreams
Struggles
Name
Click here to download a free form to create an ideal reader profile
(no opt-in)
Your ideal reader will inspire you.
He’ll tell you what to write, and how to
write it.
Source: Patisserie Valerie
Example 1/4
Source: Patisserie Valerie
We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.
Source: Patisserie Valerie
We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.
Source: Patisserie Valerie
We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.
Source: Patisserie Valerie
We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.
Source: Patisserie Valerie
We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.
Source: Patisserie Valerie
We’re launching a new Patisserie Valerie Cake Club and as a valued customer and current subscriber to our email offers, we would like to welcome you to our new Cake Club Community. We look forward to sending you new regular updates, exclusive offers and news about Patisserie Valerie plus a little treat on your birthday.
How to address your ideal reader instead…
Source: UrbanDaddy
Example 2/4
Source: UrbanDaddy
Source: UrbanDaddy
Source: UrbanDaddy
Source: Amnesty International
Example 3/4
Source: Amnesty International
Source: Amnesty International
Source: Amnesty International
Source: Giant
Example 4/4
Source: Giant
Source: Giant
Your ideal reader will inspire you.
(…) every novelist has a single ideal reader.
~ Stephen King
“
Image credit: Shutterstock
And when Stephen King writes,
he wonders…
(…) I wonder what he/she will think when he/she reads this part?
“
Image credit: Shutterstock
Do your emails inspire your ideal reader to take action?
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© 2014 by Henneke Duistermaat
