of content marketing
Guillaume Decugis Co-Founder & CEO – Scoop.it
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#LeanContent: Content Strategiesfor the rest of us презентация
Содержание
- 1. #LeanContent: Content Strategiesfor the rest of us
- 2. You’ve heard it many times before: you need a content strategy
- 3. But only great content makes an impact
- 4. Great content = cost
- 5. Great content = cost + time
- 6. Some have deep pockets to solve this Do you?
- 7. Content strategy for the rest of us
- 8. Think: (lean) startups Low budget Fast and agile Change the world
- 9. A framework: L.E.A.N. Content Leverage
- 10. A framework: L.E.A.N. Content Leverage Experiment
- 11. A framework: L.E.A.N. Content Leverage Experiment Automate
- 12. A framework: L.E.A.N. Content Leverage Experiment Automate N’ measure
- 13. San Francisco/NYC Meetup series uservoice |
- 14. Leverage existing audiences 60M monthly uniques,
- 15. Leverage your community Encourage contributions. Start
- 16. Leverage existing content Don’t just create. Curate.
- 17. Leverage existing content Repurpose. Remix. Turn a
- 18. Experiment: don’t overthink Testing > Over-thinking
- 19. Experiment: put quantity before quality. Only practice
- 20. Automate repetitive tasks Content sourcing Cross-posting Scheduling
- 21. Automate authentically Keep it real. Keep humans in control.
- 22. Measure Traffic. Engagement. Leads, CPL /
- 23. Learn & repeat Low cost but no
- 24. Join #leancontent Meetup groups: San Francisco: http://meetup.com/leancontent
You’ve heard it many times before:
you need a content strategy
Слайд 3But only great content makes an impact
Google and
social networks killed
low quality content…
… not to mention that it hurts your brand.
Слайд 7Content strategy for the rest of us
Low cost but no impact
Low
cost / fast / high impact
Costly Flops
Costly Wins
Cost / Time
Impact
Слайд 13San Francisco/NYC Meetup series
uservoice | task rabbit | linkedin | slideshare
| buffer
| moz | mozilla | facebook | beth kanter
jeremy goldman | likeable media | vaynermedia
| moz | mozilla | facebook | beth kanter
jeremy goldman | likeable media | vaynermedia
Our background: the #leancontent meetups
Beth Kanter at Scoop.it HQ for Dec. 13 #leancontent meetup
Слайд 14
Leverage existing audiences
60M monthly uniques, excellent SEO
Blog knowing people asked the
question
Get your blog posts bundle with others’ for greater discoverability
And many more!
Слайд 15Leverage your community
Encourage contributions.
Start a blog contribution program. Write round-up
posts from testimonials.
Слайд 16Leverage existing content
Don’t just create. Curate.
85% of professionals who used content
curation in 2013 said it helped them save time to maintain their online presence*.
*Scoop.it 2014 survey on the impact of Content Curation for US professionals. 1450 respondents.
Слайд 17Leverage existing content
Repurpose. Remix.
Turn a blog post into a SlideShare, a
SlideShare into an infographic, an event into a blog post, etc...
© Red Bull Media House
Слайд 19Experiment: put quantity before quality.
Only practice makes perfect.
So because you need
quality, you have to start with quantity.
Слайд 20Automate repetitive tasks
Content sourcing
Cross-posting
Scheduling
Integrate all your content properties
through your own
content hub
Слайд 23Learn & repeat
Low cost but no impact
Low cost / fast /
high impact
Costly Flops
Costly Wins
Cost / Time
Impact
Слайд 24Join #leancontent
Meetup groups:
San Francisco: http://meetup.com/leancontent
NYC: http://www.meetup.com/Lean-Content-NYC/
Want to be a speaker?
Volunteer for new cities? ally@scoop.it
Help us curate #leancontent best practices: http://leancontent.scoop.it/
Help us curate #leancontent best practices: http://leancontent.scoop.it/
