Презентация на тему Is Combining Search, Social and Content Impossible for Big Brands?

“We’ve started using it in our social division. Now Searchmetrics is more valuable than ever before.”

Sebastian Wenzel, Webanalyticsbook

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“Media Innovations Director”
Search, Affiliates, Social and Display
Virgin, British Airways, Samsung, Barclaycard, Standard Life, Hilton, Cancer Research UK, …

@AndrewGirdwood

Make it Bleed
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Coordination

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“We’re not a publisher”

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“We expect you to include
content”

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@AndrewGirdwood

“We expect you to focus on SEO/content/Social and not compete with our SEO/content/Social agency”

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@AndrewGirdwood

STRUCTURE

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@AndrewGirdwood

TEST EXPERTISE AT PITCH

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KPI ON COOPERATION

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SEO FROM AFFILIATES

Linkbait

Affiliates

Lift-Off

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@AndrewGirdwood

SIZE IS CLOUT

Make it Bleed

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@AndrewGirdwood

SPEED

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TOOLS

Slack
Trello
Google Docs
Group Chats

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@AndrewGirdwood

Coordination

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@AndrewGirdwood

REACTION
TIMES

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@AndrewGirdwood

Make it Bleed
Work with Experts
Coordination

#SEJSummit
#Searchmetrics

@AndrewGirdwood

Twitter @AndrewGirdwood
Linkedin
Google plus

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#Searchmetrics

@AndrewGirdwood