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How to Dramatically Increase Client Retention презентация
Содержание
- 1. How to Dramatically Increase Client Retention
- 2. Transform and attract long term clients that
- 3. Clayton Wood Marketing Director, SEOReseller.com linkedin.com/in/claytonwwood
- 4. Properly Assess the Site
- 5. Recommend the Right Product Content UX Branding
- 6. Determine which will have an ROI
- 7. Invest in areas that will have the most immediate impact on site performance.
- 8. Set Expectations
- 9. With Keywords transactional
- 10. No On Page, No Rankings act like it’s a deal breaker
- 11. With a Timeline
- 12. Address potential issues before they arise, like fulfillment staff, ranking expectations or wrong keywords
- 13. Know what else to recommend
- 14. New Client Touch Points
- 15. Month 1 Schedule Show huge value in
- 16. Month 2 Check Up Review all traffic increases whenever they happen (send an email)
- 17. Monthly Check Up Meet with them physically
- 18. Take every opportunity to help the client appreciate positive improvement
- 19. Long-Term Retention Know your customers’ business Is
- 20. SEOReseller.com/services
Transform and attract long term clients that stay with you for years. Get over the “new client” hump with this proven formula for new client timelines.
Слайд 2Transform and attract long term clients
that stay with you for years.
Get
over the “new client” hump with this
proven formula for new client timelines.
proven formula for new client timelines.
Слайд 5Recommend the Right Product
Content
UX
Branding
PR
Accessibility & Speed
KW Targeting
Competition
Much More
Слайд 12Address potential issues before they arise, like fulfillment staff, ranking expectations
or wrong keywords
Слайд 13 Know what else to recommend
E-mail marketing pairs with lead
gen products
PPC pairs well with online conversion sites
Social pairs well with social industries
(fashion, travel, news, personal)
Слайд 15Month 1 Schedule
Show huge value in the on page (the report
is worth way more than you’re selling it for)
Watch for increases after OPR implementation
Слайд 17Monthly Check Up
Meet with them physically (build rapport the entire time)
Seed
future projects (email marketing, social media or design)
Show them beating their competition
Слайд 19Long-Term Retention
Know your customers’ business
Is he getting leads? (if not, upsell)
Every
6 months revamps the keyword
Sell supplementary products (things that make them go wow)
