Growth Hacking Sales Management How To Scale A Sales Team Using Scrum презентация

Dimitar Stanimiroff Managing Director Stack Overflow Careers EMEA

Слайд 1 Growth Hacking Sales Management How To Scale A Sales

Team Using Scrum

Слайд 2

Dimitar Stanimiroff
Managing Director Stack Overflow Careers EMEA


Слайд 3The Startup Pyramid
Source: Sean Ellis


Слайд 4
One Destination…
Many Different Ways To Get There
Image Source: http://www.richardalois.com/wp-content/uploads/2008/11/revolutions-clapham-junction.jpg


Слайд 5
Image Source: http://www.richardalois.com/wp-content/uploads/2008/11/revolutions-clapham-junction.jpg
5 Ways To Scale
Paid Acquisition
Virality
SEO (Content/Social)
Sales
Partnerships/Business Development


Слайд 6
Image Source: http://www.richardalois.com/wp-content/uploads/2008/11/revolutions-clapham-junction.jpg
5 Ways To Scale
Paid Acquisition
Virality
SEO (Content/Social)
Sales
Partnerships/Business Development
Source: Zack

Onisko

Слайд 7The Story So Far
Sept 2011 – EMEA Office opens [1

sales person]
Sept 2014 – 25 sales people; 2 sales managers; 1 sales support


Слайд 8Building Sales Orgs in 3 Phases


Слайд 9Phase 1: Proving Product Value


Слайд 10Phase 2: Understanding Your Pitch


Слайд 11Phase 3: Scaling


Слайд 12
Q: How do you successfully build a large sales force?


Слайд 13
Q: How do you successfully build a large sales force?
A: Think

like a programmer!

Слайд 15What Is Scrum?
Scrum originates as an iterative and incremental agile software

development framework for managing software projects. Its focus is on "a flexible, holistic product development strategy where a development team works as a unit to reach a common goal".




Слайд 16THE
Problem
Image Source: http://www.empireonline.com/features/how-to-win-at-poker/


Слайд 17Image Source: http://www.renotechs.com/tag/marketing/
The Problem With Sales Management


Слайд 19Scrum Benefits


Слайд 20Putting It All Together: How It Works


Слайд 21
Scrum In Sales: How It Works
Teams of 5/6 people.
Team Structure:

Scrum Master (Sales Team Lead); Team Members (Sales people) & Product Owner (Sales Manager)
Months are broken down into 4 sprints
Standups at the beginning of each sprint and sprint reviews at the end
Monthly Retrospective

Слайд 22Image Source: http://www.f1fanatic.co.uk/wp-content/uploads/2010/07/hami_mcla_hung_20102.jpg
Running Lean


Слайд 23The Evolution Of Scrum



Слайд 26Image Source: http://welovecovers.blogspot.co.uk/2013_03_01_archive.html


Слайд 27
Dimitar Stanimiroff

dimitar@stackoverflow.com
@Stanimiroff
Blog: www.developingsales.com


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