- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
CONTENT MARKETING презентация
Содержание
- 1. CONTENT MARKETING
- 2. Content is the message that your marketing strategy delivers. What is a Content?
- 3. is a marketing technique of creating and
- 4. 80% of buyers prefer to get product
- 5. Don’t Interrupt! What’s The Secret in Content Marketing?
- 6. Be what they want to consume! What’s The Secret in Content Marketing?
- 7. be a part of the conversation What’s The Secret in Content Marketing?
- 8. create a remarkable content What’s The Secret in Content Marketing?
- 9. Buyer Persona The Buyer’s Journey 2 Keys in Creating a Remarkable Content
- 10. Semi-fictional representation of the ideal customers based
- 11. The active research process people go through
- 12. The Buyer’s Journey
- 13. The Buyer’s Journey
- 14. The Content Creation Process Plan Produce Distribute
- 15. Know your business goals Come up with
- 16. Keyword Research – what you want to
- 17. Follow your plan PRODUCE
- 18. Develop a production strategy that’s easy for you PRODUCE
- 19. If you’re still exclusively creating contents about
- 20. Distribution makes content relevant DISTRIBUTE
- 21. Be consistent with content creation and distribution DISTRIBUTE
- 22. ANALYZE Before repeating the process, make sure
- 23. Number of visits Leads generated Share-ability Inbound
- 24. REPEAT
- 25. Content is the fuel of your strategy.
- 26. @AllanGuese
Content is the message that your marketing strategy delivers. What is a Content?
Слайд 3is a marketing technique of creating and distributing valuable, relevant and
consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
What is Content Marketing?
Слайд 480%
of buyers prefer to get product information in a series of
articles versus an advertisement
Why is Content Marketing Important?
Слайд 10Semi-fictional representation of the ideal customers based on real data gathered
and educated speculations about customer demographics, behavior and goals.
Buyer Persona/s
Слайд 11The active research process people go through leading up to making
a purchase.
The Buyer’s Journey
Слайд 14The Content Creation Process
Plan
Produce
Distribute
Analyze
Repeat
So, how do I actually make a content?
Слайд 15Know your business goals
Come up with actual ideas. Remember that your
ultimate goal is to solve your persona’s problems
Identify topics that matter
Identify topics that matter
PLAN
Слайд 16Keyword Research – what you want to rank for
Internet Forums
Popular News
Sales
/ Support FAQs
Persona’s goals
Persona’s challenges
Persona’s goals
Persona’s challenges
How Do I Identify Topics that Matter?
Слайд 19If you’re still exclusively creating contents about your products and services,
STOP. Remember the CONTENT GOLDEN RULE
PRODUCE
Слайд 22ANALYZE
Before repeating the process, make sure that what you’re doing is
working.
Create a metric that measures your content efficacy.
Create a metric that measures your content efficacy.
Слайд 23Number of visits
Leads generated
Share-ability
Inbound links
Content performance by author
Content performance by topic
Content
performance by format
Metrics to Consider in Analyzing Content
Слайд 25Content is the fuel of your strategy.
Great content must be tied
to both your persona and where they are in the buyer’s journey.
Follow the golden rule and create mainly awareness and consideration stage content.
Everything you create is helpful to your personas.
Strategy creates momentum: Plan, produce, distribute, analyze and repeat.
Distribution makes content relevant. Share content and share on a regular basis.
Follow the golden rule and create mainly awareness and consideration stage content.
Everything you create is helpful to your personas.
Strategy creates momentum: Plan, produce, distribute, analyze and repeat.
Distribution makes content relevant. Share content and share on a regular basis.
Key Takeaways
