Social Media Manager, Slalom
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building a social media amplifier program to boost your brand презентация
Содержание
- 1. building a social media amplifier program to boost your brand
- 2. Agenda Slalom and Colleen background employee advocacy
- 3. a business consulting firm headquartered in Seattle,
- 4. National Social Media Manager, started at slalom
- 6. earned / owned / paid owned 100%
- 7. “Companies that use social advocacy programs are
- 8. Who: employees who are passionate about your
- 9. provide structure empower provide content your program must:
- 11. “47% of B2B decision makers trust employees
- 12. in person trainings monthly calls weekly emails from market leads suggested social content how
- 13. boost your brand: case study
- 14. test and refine report back ongoing motivation measure effectiveness
Agenda Slalom and Colleen background employee advocacy defined tools available boost your brand: case study
Слайд 2Agenda
Slalom and Colleen background
employee advocacy defined
tools available
boost your brand: case study
Слайд 3a business consulting firm headquartered in Seattle, WA, founded in 2001
in
16 markets
over 3,000 employees
client list comprised of Fortune 1,000 companies
local model and national delivery
over 3,000 employees
client list comprised of Fortune 1,000 companies
local model and national delivery
slalom is
Слайд 4National Social Media Manager, started at slalom May 2014
now supporting
16 Twitter handles, 6 instagram handles, 5 Facebook pages with strategy, training and content
national social media channels
amplifier program
digital ads
national social media channels
amplifier program
digital ads
colleen is
Слайд 6earned / owned / paid
owned
100% control
website
store interior
earned
reputation
social media
do you 100% control?
do
you pay for it?
paid
ads
sponsorships
paid social
Слайд 7“Companies that use social advocacy programs are 12% more profitable than
companies who do not.”
Lorie Sole
Senior Interactive Marketing Manager, Kelly Services Inc.
Слайд 8Who: employees who are
passionate about your brand
passionate about social (or passionate
about learning)
willing to engage in ongoing training
Why:
engagement
reach
trust
What: content
branded
unbranded
willing to engage in ongoing training
Why:
engagement
reach
trust
What: content
branded
unbranded
definition: employee advocacy
Слайд 11“47% of B2B decision makers trust employees of potential vendors over
the CEO or PR department.”
IBM Buyers Preference Study, 2013
Слайд 13
boost your brand: case study
#slalombowl
idea came from a market
friendly competition
email guidelines
outcomes
new
users, new amplifiers
increased reach
opportunity to test and educate
increased reach
opportunity to test and educate
