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Big Brand Secrets: How to Grow Your Business Using Instagram & Twitter презентация
Содержание
- 2. Amberly Rundell Digital Marketing Strategist Digital Marketing Strategist
- 3. www.mannixmarketing.com
- 4. Instagram
- 5. What will you learn? 1. Why
- 7. Petrafisher.com Why Use Instagram? 1
- 8. Instagram Statistics 400 million users 49% male
- 9. Optimize Your Profile 2
- 10. Create Your Profile 1) Choose a
- 11. Get Inspired! Study Your Competitors 3
- 12. Get Inspired!
- 13. Example Hashtags for Bed & Breakfasts
- 14. #WeddingVenues
- 15. #ConferencePlanners
- 16. Tagboard Favorite Tools!
- 17. Get Inspired! Share Great Content 4
- 18. Have you won any awards?
- 19. What makes your business unique? Do you
- 20. Pictures of Your Products
- 21. Product of the Month
- 22. Show How To Use Your Products
- 23. Show Off Your Customers User Generated Content
- 24. Show how your products are made
- 25. Give a Sneak Peek of
- 26. Use Real People Include REAL human
- 27. Promote a Sale
- 28. Promote an “Instagram Exclusive” Sale
- 29. Introduce Your Employees and their Roles
- 30. Wordswag Favorite Tools!
- 31. Wordswag
- 32. Promote Your Events
- 33. Happy Customers Source: www.socialmediaexaminer.com
- 34. Powerful Statistics
- 35. Behind the Scenes “A day in the
- 36. Showcase Employees at Work (and what they’re working on!)
- 37. Testimonials
- 38. Videos
- 39. Share User Generated Content
- 41. Give Advice/Tips – FAQ’s
- 42. Promote Local Events #FireCracker4 #Saratoga #HealthySaratoga
- 43. Memorable Quotes Source: sociallysorted.com.au
- 44. www.canva.com Favorite Tools
- 45. Storytelling Source: SusanChavez.com
- 46. Get Inspired! Tag Your Location 5
- 47. Tag Your Location Source: Wishpond.com
- 48. Source: Wishpond.com
- 49. Get Inspired! Get More Fans 6
- 50. Use Hashtags #Sunsets #Adirondacks #SaranacLake #mountains #travel #UpstateNY #Honeymoonideas #LakePlacid
- 51. Business Partners Clients Members of the Chamber
- 52. Add Social Media Links In Your Email
- 53. Add Icons to Your Website
- 54. Share on other channels
- 55. Get Inspired! Increase Engagement 7
- 56. Ask Questions Key takeaway: Be genuinely interested in your audience!
- 57. Comment Back To Followers Source: Dina Rodriguez – Hand Lettering Artist
- 58. “ ” to Win Contest
- 59. Source: Wishpond
- 60. Get Inspired! My Favorite Tools & Tips 8
- 62. ScheduGram
- 63. Photo source: blog.onprenduncafe.com
- 64. www.canva.com Favorite Tools!
- 65. Easily Design Images
- 66. Muzy
- 67. Flipagram www.flipagram.com
- 68. Twitter
- 69. What will you learn? 1. Why use
- 70. Why Should Your Business Be On Twitter?
- 71. Twitter Statistics 500+ million users
- 72. Optimize Your Profile 1
- 73. Optimize Your Profile
- 74. Spy on Competitors 2
- 75. Use the Twitter Search Bar #hotel #Marriott #Courtyard #luxuryhotels #hotelmarketing
- 77. Get Inspired! Share Great Content 3
- 78. What Should I Tweet? Blog posts
- 79. Behind the Scenes
- 80. Helpful Tips
- 82. Be the Authority
- 83. Link to an “Irresistible” Lead Magnet
- 84. Get Inspired! Hashtags 4
- 86. Jump in the Conversation - Trending Topics
- 87. My favorite Tools & Tips 5
- 88. Twitter Search
- 89. Hootsuite Favorite Tool!
- 90. Hashtagify
- 91. Click to Tweet “Tweetables” Favorite Tools!
- 92. Success Stories https://business.twitter.com/success-stories
- 93. Key Takeaways Social Media is all about
- 94. Homework Take out your notes again Try out 2 or 3 things you learned today!
- 95. Need help? Training and workshops 1:1 Consulting Social Media Strategy Management
- 96. Let’s Connect! @AmberlyOnline www.facebook.com/mannixmarketing www.mannixmarketing.com
- 97. Redfairyproject.com
Amberly Rundell
Digital Marketing Strategist
Digital Marketing Strategist
Слайд 5What will you learn?
1. Why use Instagram?
2. How to optimize
your profile
3. How to spy on your competitors
4. How to create engaging content ideas
5. How to tag your location
6. How to get more followers
7. My favorite tools, tips and more!
3. How to spy on your competitors
4. How to create engaging content ideas
5. How to tag your location
6. How to get more followers
7. My favorite tools, tips and more!
Слайд 8Instagram Statistics
400 million users
49% male / 51% female
53% of US adults
18-29
49% of US adults use it daily
34% of US teens and millennial (14-34)
49% of US adults use it daily
34% of US teens and millennial (14-34)
Source: expandedramblings.com
http://expandedramblings.com/
Слайд 10Create Your Profile
1) Choose a username
2) Add your business
logo
3) Add your bio – include your USP!
4) Add website link
3) Add your bio – include your USP!
4) Add website link
Слайд 13Example Hashtags for
Bed & Breakfasts
#Bedandbreakfast
#Bedandbreakfasts
#bandb
#Adirondackhotels
#luxurybedandbreakfasts
#boutiquebedandbreakfast
#Adirondacks
#hotels
Слайд 19What makes your business unique?
Do you sell unique products?
Has your Executive
Chef won numerous awards?
Is your company available 24-7?
Do you offer private yoga classes inside of your hotel rooms?
Do you have customers that have been coming to you for 20+ years??
Is your company available 24-7?
Do you offer private yoga classes inside of your hotel rooms?
Do you have customers that have been coming to you for 20+ years??
Слайд 26Use Real People
Include REAL human faces they receive 38% more likes
on average,
and 32% more comments.
and 32% more comments.
Слайд 50Use Hashtags
#Sunsets
#Adirondacks
#SaranacLake
#mountains
#travel
#UpstateNY
#Honeymoonideas
#LakePlacid
Слайд 51Business Partners
Clients
Members of the Chamber of Commerce
News Channels
Potential Business Clients
Competitors
Influencers in
your market
Follow the Followers of Influential people
Follow the Followers of Influential people
Follow Others
Слайд 52Add Social Media Links In Your Email Signature
(If you don’t know
how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)
Слайд 69What will you learn?
1. Why use Twitter for business?
2. How to
optimize your profile
3. How to spy on competitors
4. How to engaging content ideas
5. My favorite tools and tips
3. How to spy on competitors
4. How to engaging content ideas
5. My favorite tools and tips
Слайд 70Why Should Your Business Be On Twitter?
Powerful stat of users
/demographic
Brand & relationship management
Drive Website traffic
Reach users anytime, anywhere
Spy on competitors
Brand & relationship management
Drive Website traffic
Reach users anytime, anywhere
Spy on competitors
Слайд 71Twitter Statistics
500+ million users
85% of followers feel more connected with
a small business after following them
42% of Twitter users use Twitter to learn about products and services
42% of Twitter users use Twitter to learn about products and services
Слайд 78What Should I Tweet?
Blog posts
E-books, whitepapers, case studies
Videos
Checklists
Promotions, specials & deals
Tips
Слайд 93Key Takeaways
Social Media is all about VISUAL STORYTELLING
Pull back the curtains
of your business
Tell your brand story using images and videos
Study others who are doing it right
Social Media = Like, Know and Trust
Capture moments
Never stop exploring and testing
Tell your brand story using images and videos
Study others who are doing it right
Social Media = Like, Know and Trust
Capture moments
Never stop exploring and testing
