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The Art Of Evangelism Why storytelling beats marketing Theo Priestley Nov, 2015 презентация
Содержание
- 1. The Art Of Evangelism Why storytelling beats marketing Theo Priestley Nov, 2015
- 2. Theo Priestley Technology Evangelist, Advisor, Forbes Twitter: @ITredux http://www.linkedin.com/in/theopriestley
- 3. Storytelling Is In Our DNA
- 4. The Core Of Evangelism Create a transparent
- 5. Evangelism Answers 5 Questions Why your product or
- 6. Why Evangelism Over Other Methods?
- 7. Don’t Let Storytelling Die
- 8. Above All Else – Love Your Story
Theo Priestley Technology Evangelist, Advisor, Forbes Twitter: @ITredux http://www.linkedin.com/in/theopriestley
Слайд 2Theo Priestley
Technology Evangelist, Advisor, Forbes
Twitter: @ITredux
http://www.linkedin.com/in/theopriestley
Слайд 4The Core Of Evangelism
Create a transparent story
The product is not the
message
Create an inspiring story
Drive action from emotion, relationship from reaction
Be opinionated
Avoid “Sycophanticide” and the Echo Chamber
Create an inspiring story
Drive action from emotion, relationship from reaction
Be opinionated
Avoid “Sycophanticide” and the Echo Chamber
Adapt constantly
Pivot, pivot, pivot: Don’t be afraid to try something new
Connect the dots inside and out
Be the glue between the organization and the customer
Слайд 5Evangelism Answers 5 Questions
Why your product or service exists
How it can resolve a
pain or need, and How it can make a difference
Where the value in using the solution or service comes from
Who will it help the most, and Who has it already helped
When can I get my hands on it, and When will it make a difference
Where the value in using the solution or service comes from
Who will it help the most, and Who has it already helped
When can I get my hands on it, and When will it make a difference
