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Black Friday and Cyber Monday 2015 Social Trends and Analysis презентация
Содержание
- 1. Black Friday and Cyber Monday 2015 Social Trends and Analysis
- 2. TOTAL POST VOLUME Mentions of Black Friday
- 3. LEADING BRANDS Best Buy owned the conversation
- 4. KEY TOPICS OF CONVERSATION 165K Conversation surrounding
- 5. SENTIMENT Positive sentiment was driven by: Excitement
- 6. MEDIA CHANNELS 59.4% increase on Twitter since
- 7. TOP HASHTAGS 59K #BlackFriday #OptOutside #BestBuy 40K 19K
- 8. TOP PRODUCT MENTIONS 27% of conversation was
TOTAL POST VOLUME Mentions of Black Friday from October 1st to Nov 10th, 2015 619,558 >21% more mentions than 2014 Nearly 1% post volume change week-over-week
Слайд 2TOTAL POST VOLUME
Mentions of Black Friday from October 1st to Nov
10th, 2015
619,558
>21% more mentions than 2014
Nearly 1% post volume change week-over-week
Слайд 3LEADING BRANDS
Best Buy owned the conversation once dominated by REI’s #OptOutside
trend.
Best Buy mentions increased by 86% year-over-year.
Best Buy mentions increased by 86% year-over-year.
164K
74K
7670%
15K
-19%
18K
+12%
Year-Over-Year % Change
Слайд 4KEY TOPICS OF CONVERSATION
165K
Conversation surrounding Best Buy increased 86% over last
year. This increase was due to the Black Friday Pre-Sale that occurred in select stores on November 7th and a contest that took place on Twitter.
Consumers are still continuing to scope out where the best sales will take place – comparing store deals with online promotions.
REI continues to lead the conversation by choosing to close its store during Black Friday. The #OptOutside hashtag was used more than 39K times in relation to the brand.
85K
74K
Слайд 5SENTIMENT
Positive sentiment was driven by:
Excitement continues to grow as Black Friday
fast approaches.
Negative sentiment is driven by consumers who do not want to lose family time and/or spend time in the stores.
Negative sentiment is driven by consumers who do not want to lose family time and/or spend time in the stores.
Слайд 6MEDIA CHANNELS
59.4% increase on Twitter since 2014
Most retweeted topic: “REI will
close its stores on Black Friday”
1.5B impressions on Twitter in relation to Black Friday
1.5B impressions on Twitter in relation to Black Friday
Слайд 8TOP PRODUCT MENTIONS
27% of conversation was about TVs. Samsung was the
brand most mentioned, with 2K.
Clothing sales (jeans, jackets, and intimate apparel), smartphones (Apple and Samsung), and footwear (Converse, Uggs, and New Balance) were frequently mentioned.
