7 Trends Reshaping Your Retail Experience презентация

Содержание

2. HOW CONSUMERS BEHAVIOR HAS GONE OMNI CHANNEL THIS PRESENTATION IS ABOUT….
3. …AND HOW RETAILERS ARE DOUBLING DOWN ON SYSTEMS OF ENGAGEMENT
4. LET’S LOOK AT
5. CUSTOMERS ARE GETTING MORE
6. LOCATION. LOCATION. LOCATION
7.
8. 4 Retailers believe,
9. 5 Cisco predicts,
10. 6 Consumers are
11. 7 Consumers feel
12. DATA CHANNELS
14. Macy’s
15. Amazon’s
16. Burberry
17. Walmart
18. Nordstrom
19. Vera
20. Lindt
21. WE SEE A 4 STEP PATTERN
22. And CEOs, CMOs and CIOs who
23. CUSTOMERS EVERYWHERE. REVENUE EVERYWHERE.
24. ADITI
25. http://www.microsoft.com/enterprise/industry/retail/retail-and-consumer-goods/articles/mobility_in_retail_infographic.aspx#fbid=-94SkEga_d9
26. Web | Blog | Facebook | Twitter | LinkedIn

HOW CONSUMERS BEHAVIOR HAS GONE OMNI CHANNEL THIS PRESENTATION IS ABOUT….

Слайд 1

Слайд 2
HOW CONSUMERS BEHAVIOR HAS GONE OMNI CHANNEL
THIS PRESENTATION IS ABOUT….

Слайд 3
…AND HOW RETAILERS ARE DOUBLING DOWN ON
SYSTEMS OF

ENGAGEMENT

Слайд 4

LET’S LOOK AT 7 TRENDS
SHAPING THE SHOPPING EXPERIENCE
AND SOME

STATISTICS THAT WE DID NOT MAKE UP

Слайд 5

CUSTOMERS ARE GETTING MORE TOUCHY FEELY. EVEN IN THIS DIGITAL

AGE

61%

Retailers are looking to deploy virtual try on mirrors or virtual rooms.

Consumers are willing to shop in a automated store with vending machines with products.

28%

32%

Are looking to deploy Self check out facilities in store and have virtual customer service.

Слайд 6

LOCATION. LOCATION. LOCATION
IN THE APPSTORE

2
Consumers are interested in receiving

deals and coupons on their phone while in the store.
.

Smartphone shoppers use a store locator on their phone to plan their shopping trip.

Smartphone users compare products with their phones while in the store.

74%

48%

70%

Слайд 7

3
Global consumers are using multiple channels when shopping.
Consumers make

in-store purchases based on research they did online.

U.S. shoppers webroom, browsing online and then going to a store to make their purchase.

34%

78%

23%

CUSTOMERS ARE KNOCKING ON EVERY DOOR
ONE SCREEN SIZE DOES NOT FIT ALL

Слайд 8

4
Retailers believe, leading retail companies will capitalize on big data’s

competitive advantage in the next five years.

Retailers believe, that analytics can have an impact on business processes, with targeted offers and promotions.

Retailers believe, that analytics can have an impact on demand forecasting, supply chain modeling

62%

49%

50%

PREDICTIVE DEMAND ANALYTICS IS THE NEW GOLD MINE
AND EVERYONE IS HEADING WEST (OR TO THE VALLEY)

Слайд 9

5
Cisco predicts, devices and objects connected to the internet are

expected to grow to 50 billion by 2020.

Apple's iBeacon technology is now deployed in stores giving customers more detailed information about products on display based on their location in the store.

RETAIL IS WAKING UP TO INTERNET OF THINGS
AND IT’S GOING TO GET VERY VERY EXCITING.

Слайд 10

6
Consumers are comfortable with providing personal information when shopping in

exchange for more personalized recommendations and customer service.

49%

Consumers consider ending their relationship with a retailer if they are not given tailor-made content and offers.

54%

CONSUMERS ARE WILLING TO SHARE DATA
BUT RETAILERS ARE YET TO CAPITALIZE AT SCALE

Слайд 11

7
Consumers feel that companies social media posts impacts their purchasing
.
Retail

product pages have a Facebook share button

Consumers use social media to refer to their friends and family before purchasing.

78%

28%

75%

SOCIAL CONTENT IS THE NEW PACKAGING
WE ALL KNOW THAT, DON’T WE ?

Слайд 12
DATA
CHANNELS

WHAT’S STOPPING EVERYONE ?
IT ALL COMES DOWN TO SOLVING 3 KEY

PIECES OF THE PUZZLE

Слайд 13

LET’S LOOK AT 7 RETAILERS WHO ARE PUSHING THE

ENVELOPE

Слайд 14

Macy’s is analyzing customer data across all points of

interactions and to recognize unique preferences and behaviors. They are also one of the first retailers to embrace ibeacon technology to provide in-store tailored notifications to their shoppers.

HOW MACY’S GREW SAME STORE SALES BY 11.3% YOY

Слайд 15

Amazon’s recommendation engine is one of the best cases

of predictive analytics. Based on customer’s past browsing pattern, preferences and behavior, Amazon’s recommendation engine does an analysis to provide a personalized experience.

HOW AMAZON USES PREDICTIVE RECOMMENDATION TO DRIVE 30% REVENUE

Слайд 16

Burberry started a customer 360 program, through which they

connect their customers on social media platforms. Burberry has integrated modern technology and interactive touch points like virtual mirror in their flagship store to give their customers a digitalized in-store experience.

HOW BURBERRY USES IN STORE DIGITAL EXPERIENCE TO DRIVE 17% GROWTH

Слайд 17

Walmart has mastered the art of applying modern data

mining and analytics techniques to its pool of customer data, collected from online channels and their ecommerce site to clearly understand their customers preferences.

HOW WALMART IS DRIVING 1B IN SALES THROUGH DATA SCIENCE

Слайд 18

Nordstrom is using Pinterest to analyze their customer’s preferences.

Products that are most pinned by customers are displayed in the store. This has helped the retailer manage inventory and also helped sales associate to show top selling products to potential buyers through their store mobile application.

HOW NORDSTORM GETS 4.5 MILLION FOOTFALLS EVERYDAY (ON PINTEREST)

Слайд 19

Vera Bradley typically starts a season with 16 to

18 pattern design. After analyzing the data post-testing, that number is reduced to three to four. To verify the effectiveness of its pattern testing process, Vera Bradley back tested older products on which it had sales data to determine if it's a good predictor of future success.

HOW VERA BRADLEY DOUBLED CLICK THROUGH AND TRIPLED CONVERSION

Слайд 20

Lindt launched a cloud based ecommerce site to build

and execute personalized promotions. Through microsites, Lindt can launch promotions and campaigns that sell highly targeted offerings.

The new ecommerce site has doubled the conversion rate and tripled the revenue on mobile devices. Black Friday saw a conversion rate of 200%, while cyber Monday sales was double than single day of online sales.

HOW LINDT DOUBLED CONVERSION AND TRIPLED REVENUE THROUGH PERSONALIZATION

Слайд 21
WE SEE A 4 STEP PATTERN IN THE WAY ALL OF

THEM WENT ABOUT IT

Слайд 22
And CEOs, CMOs and CIOs who are waiting on the fence

are losing their jobs by the dozen

Retailers, who are embracing
Omni Channel Customer Engagement
and transforming their business, are growing at double digit.

Слайд 23

CUSTOMERS EVERYWHERE. REVENUE EVERYWHERE.
WHAT IS YOUR RETAIL OMNI-CHANNEL STRATEGY?

Don’t miss out! Click here to register now!

JOIN OUR WEBINAR ON SEPTEMBER 30th 2014

Слайд 24

ADITI CAN NAVIGATE YOUR BUSINESS THROUGH A DIGITAL TRANSFORMATION
Click

here to get in touch with us!

Слайд 25

http://www.microsoft.com/enterprise/industry/retail/retail-and-consumer-goods/articles/mobility_in_retail_infographic.aspx#fbid=-94SkEga_d9
http://wearableworldnews.com/2014/04/14/internet-things-retail-leading-retailers-translating-e-commerce-brick-mortar-part-2/
http://www.bidnessetc.com/business/big-data-analytics-revolutionizing-the-way-retailers-think/
http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html
http://digiday.com/brands/13-alarming-stats-about-retail-in-digital/
http://newsroom.cisco.com/release/1200551/Self-Service-Shopping-Grows-in-Popularity-According-to-Cisco-Study
http://digiday.com/brands/13-alarming-stats-about-retail-in-digital/
http://www.practicalecommerce.com/articles/61319-5-Ways-Retailers-Benefit-from-Internet-of-Things
http://www.pcquest.com/pcquest/feature/214876/impact-internet-things-retail-industry
http://www.eweek.com/database/big-data-poses-challenges-opportunities-for-retailers.html
http://newsroom.cisco.com/release/1200551/Self-Service-Shopping-Grows-in-Popularity-According-to-Cisco-Study
http://www.marketwatch.com/story/more-us-shoppers-plan-to-buy-from-stores-but-want-the-in-store-shopping-experience-to-match-convenience-of-online-accenture-study-finds-2014-02-03
http://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-mobile-marketing-facts/
http://digiday.com/brands/15-retail-stats/
http://newsroom.cisco.com/release/1200551/Self-Service-Shopping-Grows-in-Popularity-According-to-Cisco-Study
http://www.microsoft.com/enterprise/industry/retail/retail-and-consumer-goods/articles/mobility_in_retail_infographic.aspx#fbid=-94SkEga_d9

SOURCES

Слайд 26Web | Blog | Facebook | Twitter | LinkedIn

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7 Trends Reshaping Your Retail Experience презентация

Содержание

Слайд 1

Слайд 2
HOW CONSUMERS BEHAVIOR HAS GONE OMNI CHANNEL
THIS PRESENTATION IS ABOUT….

Слайд 3
…AND HOW RETAILERS ARE DOUBLING DOWN ON
SYSTEMS OF

Слайд 4

LET’S LOOK AT 7 TRENDS
SHAPING THE SHOPPING EXPERIENCE
AND SOME

Слайд 5

CUSTOMERS ARE GETTING MORE TOUCHY FEELY. EVEN IN THIS DIGITAL

Слайд 6

LOCATION. LOCATION. LOCATION
IN THE APPSTORE

2
Consumers are interested in receiving

Слайд 7

3
Global consumers are using multiple channels when shopping.
Consumers make

Слайд 8

4
Retailers believe, leading retail companies will capitalize on big data’s

Слайд 9

5
Cisco predicts, devices and objects connected to the internet are

Слайд 10

6
Consumers are comfortable with providing personal information when shopping in

Слайд 11

7
Consumers feel that companies social media posts impacts their purchasing
.
Retail

Слайд 12
DATA
CHANNELS

WHAT’S STOPPING EVERYONE ?
IT ALL COMES DOWN TO SOLVING 3 KEY

Слайд 13

LET’S LOOK AT 7 RETAILERS WHO ARE PUSHING THE

Слайд 14

Macy’s is analyzing customer data across all points of

Слайд 15

Amazon’s recommendation engine is one of the best cases

Слайд 16

Burberry started a customer 360 program, through which they

Слайд 17

Walmart has mastered the art of applying modern data

Слайд 18

Nordstrom is using Pinterest to analyze their customer’s preferences.

Слайд 19

Vera Bradley typically starts a season with 16 to

Слайд 20

Lindt launched a cloud based ecommerce site to build

Слайд 21
WE SEE A 4 STEP PATTERN IN THE WAY ALL OF

Слайд 22
And CEOs, CMOs and CIOs who are waiting on the fence

Слайд 23

CUSTOMERS EVERYWHERE. REVENUE EVERYWHERE.
WHAT IS YOUR RETAIL OMNI-CHANNEL STRATEGY?

Слайд 24

ADITI CAN NAVIGATE YOUR BUSINESS THROUGH A DIGITAL TRANSFORMATION
Click

Слайд 26Web | Blog | Facebook | Twitter | LinkedIn

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7 Trends Reshaping Your Retail Experience презентация

Содержание

Слайд 1

Слайд 2HOW CONSUMERS BEHAVIOR HAS GONE OMNI CHANNELTHIS PRESENTATION IS ABOUT….

Слайд 3…AND HOW RETAILERS ARE DOUBLING DOWN ON SYSTEMS OF

Слайд 4 LET’S LOOK AT 7 TRENDS SHAPING THE SHOPPING EXPERIENCEAND SOME

Слайд 5 CUSTOMERS ARE GETTING MORE TOUCHY FEELY. EVEN IN THIS DIGITAL

Слайд 6 LOCATION. LOCATION. LOCATIONIN THE APPSTORE2Consumers are interested in receiving

Слайд 7 3Global consumers are using multiple channels when shopping.Consumers make

Слайд 8 4Retailers believe, leading retail companies will capitalize on big data’s

Слайд 9 5Cisco predicts, devices and objects connected to the internet are

Слайд 10 6Consumers are comfortable with providing personal information when shopping in

Слайд 11 7Consumers feel that companies social media posts impacts their purchasing.Retail

Слайд 12DATACHANNELSWHAT’S STOPPING EVERYONE ?IT ALL COMES DOWN TO SOLVING 3 KEY

Слайд 13 LET’S LOOK AT 7 RETAILERS WHO ARE PUSHING THE

Слайд 14 Macy’s is analyzing customer data across all points of

Слайд 15 Amazon’s recommendation engine is one of the best cases

Слайд 16 Burberry started a customer 360 program, through which they

Слайд 17 Walmart has mastered the art of applying modern data

Слайд 18 Nordstrom is using Pinterest to analyze their customer’s preferences.

Слайд 19 Vera Bradley typically starts a season with 16 to

Слайд 20 Lindt launched a cloud based ecommerce site to build

Слайд 21WE SEE A 4 STEP PATTERN IN THE WAY ALL OF

Слайд 22And CEOs, CMOs and CIOs who are waiting on the fence

Слайд 23 CUSTOMERS EVERYWHERE. REVENUE EVERYWHERE. WHAT IS YOUR RETAIL OMNI-CHANNEL STRATEGY?

Слайд 24 ADITI CAN NAVIGATE YOUR BUSINESS THROUGH A DIGITAL TRANSFORMATIONClick

Слайд 26Web | Blog | Facebook | Twitter | LinkedIn

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HOW CONSUMERS BEHAVIOR HAS GONE OMNI CHANNEL
THIS PRESENTATION IS ABOUT….

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…AND HOW RETAILERS ARE DOUBLING DOWN ON
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LET’S LOOK AT 7 TRENDS
SHAPING THE SHOPPING EXPERIENCE
AND SOME

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CUSTOMERS ARE GETTING MORE TOUCHY FEELY. EVEN IN THIS DIGITAL

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LOCATION. LOCATION. LOCATION
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Global consumers are using multiple channels when shopping.
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Retailers believe, leading retail companies will capitalize on big data’s

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Cisco predicts, devices and objects connected to the internet are

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Consumers are comfortable with providing personal information when shopping in

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Consumers feel that companies social media posts impacts their purchasing
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WHAT’S STOPPING EVERYONE ?
IT ALL COMES DOWN TO SOLVING 3 KEY

Слайд 13

LET’S LOOK AT 7 RETAILERS WHO ARE PUSHING THE

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Macy’s is analyzing customer data across all points of

Слайд 15

Amazon’s recommendation engine is one of the best cases

Слайд 16

Burberry started a customer 360 program, through which they

Слайд 17

Walmart has mastered the art of applying modern data

Слайд 18

Nordstrom is using Pinterest to analyze their customer’s preferences.

Слайд 19

Vera Bradley typically starts a season with 16 to

Слайд 20

Lindt launched a cloud based ecommerce site to build

Слайд 21
WE SEE A 4 STEP PATTERN IN THE WAY ALL OF

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And CEOs, CMOs and CIOs who are waiting on the fence

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CUSTOMERS EVERYWHERE. REVENUE EVERYWHERE.
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Слайд 24

ADITI CAN NAVIGATE YOUR BUSINESS THROUGH A DIGITAL TRANSFORMATION
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