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4 презентация
Содержание
- 1. 4
- 2. Pranav is the Social Media Community Manager
- 4. #1. ALGORITHM CHANGES.
- 5. Facebook updates its algorithms to personalize the News Feed for each user.
- 6. “Our goal with News Feed has always
- 7. Businesses need to adapt their strategy to
- 8. Beginning January 2015, Faceboook rolled out its latest algorithm update.
- 9. No More Promotional Posts.
- 10. What are promotional posts?
- 11. According To Facebook, Promotional Posts Are…
- 12. Posts that solely push people to buy
- 13. Posts that solely push people to buy
- 14. Posts that solely push people to buy
- 15. FOR EXAMPLE, SOMETHING LIKE THIS:
- 16. WHAT MADE IT TOO PROMOTIONAL?
- 17. ANOTHER EXAMPLE FROM FACEBOOK:
- 18. WHAT MADE IT TOO PROMOTIONAL? The entire
- 19. In short, stop doing this with your organic posts:
- 20. This isn’t the first time Facebook has
- 21. Remember Clickbait?
- 23. And when Facebook got overrun by memes?
- 24. SET A GOAL: To read Facebook’s Business
- 25. #2 DECLINING ORGANIC REACH.
- 26. Why Is The Organic Reach Declining?
- 27. TWO REASONS WHY FROM FACEBOOK: #1. There’s
- 28. TWO REASONS WHY FROM FACEBOOK: #1. There’s
- 29. Average Facebook user would see 1,500 stories
- 30. Don’t Expect To Reach 100% of Your Fans.
- 31. Don’t Expect To Reach 100% of Your Fans. And that’s okay.
- 32. There are over 1 Billion users on Facebook.
- 33. There are over 1 Billion users on
- 34. Competition is higher than ever.
- 35. So, should I Boost everything?
- 36. No.
- 37. FACEBOOK’S NEWS FEED ALGORITHM SELECTS CONTENT:
- 38. Organic content still has value on Facebook. But, anticipating organic reach can be unpredictable. https://www.facebook.com/business/news/Organic-Reach-on-Facebook
- 39. You can now maximize organic reach by targeting interests in organic posts.
- 40. Post stories that appeals to specific audience segments.
- 41. Make it relevant to your audience first, business second.
- 42. SET A GOAL: Don’t worry about reaching
- 43. #3 PAY TO PLAY.
- 44. “There’s no such thing as free lunch.” Popular saying in Economics
- 45. Competition among brands in Facebook is higher than ever.
- 46. "If you build it, they will come."
- 47. "If you build it, they will come." Except, not on Facebook.
- 48. Now you need to advertise on Facebook,
- 49. Facebook Advertising Check out our previous post to get started on http://www.slideshare.net/Fusionfarm/best-practices-for-facebook-advertising-30230048
- 50. SET A GOAL: To allocate a separate budget just for Facebook advertising.
- 51. #4 THE RISE OF VIDEO.
- 52. In just one year, the number of
- 53. Facebook has averaged more than 1 billion video views every day. http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/
- 54. Expect to see a rise in number of videos on your News Feed.
- 55. Ok cool. So, what type of videos should I be posting on Facebook?
- 56. Shorter, timely video content tends to do well in News Feed. http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/
- 57. Make it interesting from the very first frame of the video.
- 58. Make it interesting from the very first
- 59. Upload videos that are exclusive to Facebook.
- 60. The videos don’t need to break your budget. Keep it simple.
- 61. You can also add call to action
- 62. SET A GOAL: Add videos to your
- 63. GET STARTED Download our free social media plan template: http://resources.fusionfarm.com/social-media-free-template
- 64. RECAP.
- 65. Take Facebook’s algorithm changes into consideration for
- 66. GOT QUESTIONS? ASK US @FUSIONFARM Fusionfarm is
Pranav is the Social Media Community Manager at Fusionfarm. He is currently working on numerous social media marketing campaigns for a number of locally owned Iowa businesses as well as national
Слайд 2Pranav is the Social Media Community Manager at Fusionfarm. He is
currently working on numerous social media marketing campaigns for a number of locally owned Iowa businesses as well as national franchisees.
PRANAV SHRESTHA
Social Media Community Manager
Fusionfarm
Слайд 6“Our goal with News Feed has always been to show people
the things they want to see.” – Facebook
https://www.facebook.com/business/news/update-to-facebook-news-feed
Слайд 7Businesses need to adapt their strategy to these algorithm changes to
avoid their posts from being penalized by Facebook.
Слайд 11According To Facebook, Promotional Posts Are…
Posts that solely push people to
buy a product or install an app.
https://www.facebook.com/business/news/update-to-facebook-news-feed
Слайд 12Posts that solely push people to buy a product or install
an app.
Posts that push people to enter promotions and sweepstakes with no real context.
Posts that push people to enter promotions and sweepstakes with no real context.
https://www.facebook.com/business/news/update-to-facebook-news-feed
According To Facebook, Promotional Posts Are…
Слайд 13Posts that solely push people to buy a product or install
an app.
Posts that push people to enter promotions and sweepstakes with no real context.
Posts that reuse the exact same content from ads.
Posts that push people to enter promotions and sweepstakes with no real context.
Posts that reuse the exact same content from ads.
https://www.facebook.com/business/news/update-to-facebook-news-feed
According To Facebook, Promotional Posts Are…
Слайд 14Posts that solely push people to buy a product or install
an app.
Posts that push people to enter promotions and sweepstakes with no real context.
Posts that reuse the exact same content from ads.
Posts that push people to enter promotions and sweepstakes with no real context.
Posts that reuse the exact same content from ads.
https://www.facebook.com/business/news/update-to-facebook-news-feed
According To Facebook, Promotional Posts Are…
Слайд 18WHAT MADE IT TOO PROMOTIONAL?
The entire post solely pushes people to
install the app.
Use Facebook ads to promote the app not the organic posts.
Use Facebook ads to promote the app not the organic posts.
Слайд 20This isn’t the first time Facebook has changed its algorithm to
prevent people from exploiting its platform and it certainly won’t be the last.
Слайд 24SET A GOAL:
To read Facebook’s Business Page Best Practices and take
algorithm changes into consideration for your strategy.
Слайд 27TWO REASONS WHY FROM FACEBOOK:
#1. There’s far more content being made
than there is time to absorb it.
https://www.facebook.com/business/news/Organic-Reach-on-Facebook
Слайд 28TWO REASONS WHY FROM FACEBOOK:
#1. There’s far more content being made
than there is time to absorb it.
#2. News Feed is designed to not show all the content but rather only the content that Facebook thinks is the most relevant.
#2. News Feed is designed to not show all the content but rather only the content that Facebook thinks is the most relevant.
https://www.facebook.com/business/news/Organic-Reach-on-Facebook
Слайд 29Average Facebook user would see 1,500 stories in a given day.
Facebook’s algorithms bring that number down to a more manageable 300.
https://www.facebook.com/business/news/Organic-Reach-on-Facebook
Слайд 37FACEBOOK’S NEWS FEED ALGORITHM SELECTS CONTENT:
To only show relevant, high-quality content
to users.
To clean up News Feed spam.
To clean up News Feed spam.
Слайд 38Organic content still has value on Facebook. But, anticipating organic reach
can be unpredictable.
https://www.facebook.com/business/news/Organic-Reach-on-Facebook
Слайд 42SET A GOAL:
Don’t worry about reaching 100% of your fans. Change
your content strategy to speak to the audience more and less about your business.
Слайд 49Facebook Advertising
Check out our previous post to
get started on
http://www.slideshare.net/Fusionfarm/best-practices-for-facebook-advertising-30230048
Слайд 52In just one year, the number of video posts per person
on Facebook has increased 75% globally and 94% in the US.
http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/
Слайд 53Facebook has averaged more than 1 billion video views every day.
http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/
Слайд 56Shorter, timely video content tends to do well in News Feed.
http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/
Слайд 58Make it interesting from the very first frame of the video.
Since the videos auto-plays silently in the News Feed.
Слайд 62SET A GOAL:
Add videos to your content strategy for 2015. Monitor
its performance through Video Insights.
Слайд 63GET STARTED
Download our free social media plan template:
http://resources.fusionfarm.com/social-media-free-template
Слайд 65Take Facebook’s algorithm changes into consideration for your strategy.
Save your
promotional messages for Facebook ads.
Create and share content that speaks to your audience and their interests.
Allocate a separate budget for Facebook advertising.
Add videos to your content strategy for 2015.
Create and share content that speaks to your audience and their interests.
Allocate a separate budget for Facebook advertising.
Add videos to your content strategy for 2015.
RECAP.
Слайд 66GOT QUESTIONS?
ASK US @FUSIONFARM
Fusionfarm is an award-winning digital marketing and creative
agency devoted to solving the problems that small and medium-sized businesses face.
www.fusionfarm.com
