Marketing
June 2014
www.rallyverse.com
@rallyverse
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Three Things You Should Absolutely Be Doing In Your Social Media Marketing June 2014www.rallyverse.com@rallyverse презентация
Содержание
- 1. Three Things You Should Absolutely Be Doing In Your Social Media Marketing June 2014www.rallyverse.com@rallyverse
- 2. You know you’ve been at this whole social media thing a while when…
- 3. …You realize that social media marketing can
- 4. We’ve all been doing it for
- 5. But that doesn’t mean that you don’t need a few tips and tricks.
- 6. Since you’re a pro, we won’t
- 7. 1 You Should Be Reposting Your Content
- 8. A world where you
- 9. Social streams move quickly. Users are
- 10. And if you’ll only see performance
- 11. Enterprise Curation: I’m looking for interesting
- 12. 2 You Should Be Using Tracking Codes In Your Social Posts
- 13. Cross-channel media attribution analytics aren’t new.
- 14. And the challenges of mobile and app
- 15. Which means
- 16. Enterprise Curation: I’m looking for interesting
- 17. 3 You Should Be Promoting Your Best-Performing Posts
- 18. In a
- 19. But how do you know which posts to promote to your community?
- 20. You need to carefully measure the
- 21. Enterprise Curation: I’m looking for interesting
- 22. Enterprise Curation: I’m looking for interesting
- 23. Don’t worry: Rallyverse can help ☺.
- 24. Thank You info@rallyverse.com @rallyverse
You know you’ve been at this whole social media thing a while when…
Слайд 6
Since you’re a pro, we won’t call these basics.
Just think
of it as things you should be doing.
Слайд 9
Social streams move quickly.
Users are in and out of contact.
And content
isn’t only relevant to conversations once.
Слайд 10
And if you’ll only see performance and engagement the first time
you post something, think again.
If it’s not time-based, you will likely see no degradation in engagement rates over time (at least none of our customers do).
So post it again. And again.
If it’s not time-based, you will likely see no degradation in engagement rates over time (at least none of our customers do).
So post it again. And again.
Слайд 11
Enterprise Curation:
I’m looking for interesting things to share, and I need
to produce a set of outputs in the next few hours.
How We Do It:
?Daily Review of Owned/ Evergreen Content Sources
Слайд 13Cross-channel media attribution analytics aren’t new.
But they’re still pretty uncommon
in social marketing.
Слайд 14And the challenges of mobile and app usage for social means
your default site analytics tool won’t always know the source of your traffic.
Слайд 15
Which means you need to be adding tracking codes to every
link you publish.
That means ad server click redirects and UTM parameters (or the non-Google Analytics equivalent) at the very least.
That means ad server click redirects and UTM parameters (or the non-Google Analytics equivalent) at the very least.
Слайд 16
Enterprise Curation:
I’m looking for interesting things to share, and I need
to produce a set of outputs in the next few hours.
How We Do It:
?Easy ways to add tags and trackers to every link in Settings.
Слайд 18
In a world of declining organic reach and crowded feeds, pairing
your owned content with paid promotion will get you the reach you need.
Слайд 20
You need to carefully measure the performance of every post, and
amplify the top performers (that are still relevant to your community) in paid channels.
Слайд 21
Enterprise Curation:
I’m looking for interesting things to share, and I need
to produce a set of outputs in the next few hours.
How We Do It:
?Constantly updated list (with API) of your Top 5 Posts.
Слайд 22
Enterprise Curation:
I’m looking for interesting things to share, and I need
to produce a set of outputs in the next few hours.
Are you already doing each of these things?
Do you wish you were?
