Social Media Made Sales Cool Mick Griffin Social Media Convent презентация

88% of consumers use Online Reviews to determine the quality of a local business 85% of consumers read up to 10 reviews 88% of consumers trust review sites as

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Social Media Made Sales Cool
Mick Griffin
Social Media Convent


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Слайд 988% of consumers use Online Reviews to
determine the quality of

a local business

85% of consumers read up to 10 reviews

88% of consumers trust review sites as much
Or more then personal recommendations

44% of consumers will check online for a
Better product or price before purchase


Слайд 10An Example


Слайд 17Social Customer Service


Слайд 18Social Media


Слайд 25Business Developers
Use Social Media
61% of B2B


Слайд 26Companies Have Acquired
Customers Via Facebook
77% of B2C


Слайд 27Live Tweeting Operations




Dr Live Tweets Orthopedic Surgery
Live Q+A as Surgeons Rotated
Built

Trust and being thought leader

15% increase in lead to customer


Слайд 29The Sales Funnel


Слайд 30Communication Strategy


Try Hard
Try Harder
Try Really Hard
Try Again
Fifth Time Lucky






Слайд 31Communication Strategy












Try Hard
Try Harder
Try Really Hard
Try Again
Fifth Time Lucky


Слайд 33It Also Doesn’t Mean
Try Harder
No Doesn’t Mean No


Слайд 34It Means
Be Smarter!
No Doesn’t Mean No


Слайд 36Communication Strategy











Try Hard
Try Harder
Try Really Hard
Try Again
Fifth Time Lucky


Слайд 43Marketers are 150% More Likely


Слайд 45The Sales Facts

97%
COLD CALLING IS INEFFECTIVE
+60%
COLD LEAD COST VS
SOCIAL LISTENING
204
INBOUND EMAILS

PER DAY IN 2015

-7%

COLD CALLING IS GETTING HARDER


Слайд 46The Social Facts

5500+
DAILY QUESTIONS ON QUORA
+41%
35-54 AGE RANGE ON SOCIAL SINCE

2011

+20%

SHORTER SALES CYCLE WHEN DRIVEN THROUGH SOCIAL

8000+

NEW LINKEDIN GROUPS PER WEEK


Слайд 48Thank You
Chief Revenue Officer
Mick Griffin
@MickGriffin
pl.linkedin.com/in/mickgriffin


CODE - ILUVLEADS


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