how to ask questions:
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Free 2-hour Hangout with Mari Smith: February 24th, 2014 http://bit.ly/sps14webinar Welcome! Hashtag: #sps14 Q&A: how to ask questions: Facebook Comments Google+ (or YouTube) презентация
Содержание
- 1. Free 2-hour Hangout with Mari Smith: February 24th, 2014 http://bit.ly/sps14webinar Welcome! Hashtag: #sps14 Q&A: how to ask questions: Facebook Comments Google+ (or YouTube)
- 2. Overview The new social landscape Social media
- 3. The new social landscape Cannot silo Facebook
- 4. See: http://bit.ly/mktg_landscape
- 5. Social Media OVERWHELM
- 6. Data Overload “90% of data in the
- 7. Your BIGGEST Social Media CHALLENGE?
- 8. TIME!
- 9. Solution:
- 10. In stillness, I find my true self. ~Deepak Chopra
- 11. Entrepreneurship… “Entrepreneurship done right is not about
- 12. Prize drawing! Signed book by Mari!
- 16. 3-Step System: CONTENT Create + curate ENGAGEMENT CONVERSION
- 17. Content Curation Tools ContentGems.com Spundge.com AllTop.com Scoop.it Paper.li Feedly.com
- 18. Facebook “Fraud?” Facebook ad failure = USER error, not Facebook error
- 19. Facebook Ad Relevancy “Last quarter I talked
- 20. Biggest Facebook marketing challenge? ① Reaching more
- 21. Facebook Likes + PTAT Vanity metrics! …unless you can connect directly to ROI?
- 22. Get Relevant Fans “The number of Facebook
- 23. Suggested Facebook goals/metrics more traffic to your
- 24. Prize drawing! Signed book by Mari!
- 25. Example Facebook Pages! Sir Richard Branson Fiona
- 26. Engagement Online community manager One of the ABSOLUTE BEST investments!
- 27. Socially Devoted “The current industry benchmark allows
- 28. 7 Criteria for Hiring Online Community Managers
- 29. ~Maya Angelou I've learned that
- 30. Conversion “Jab, Jab, Jab, Right Hook”
- 31. Ask for the sale! “If I was
- 32. Prize drawing! Signed book by Mari!
- 33. Instagram Marketing! Rock Stars on Instagram: @fitmencook @chalenejohnson @melissamade @yoga_girl @kyrenian @natgeo
- 34. Twitter Growth Tactics ManageFlitter.com ROCKS!
- 35. Social Profit System – summary: Clarity on
- 36. 8-week online training course In-depth online marketing
- 37. WIN a Social Media Makeover! First 101
- 38. “The very best thing you can do
- 39. ”How wonderful it is that nobody need
Overview The new social landscape Social media overwhelm Data overload Solutions! 3-Step System Facebook marketing challenges Facebook vanity metrics vs. ROI Hiring Community Managers Instagram Twitter growth tactics
Слайд 1Free 2-hour Hangout with Mari Smith: February 24th, 2014
http://bit.ly/sps14webinar
Welcome!
Hashtag: #sps14
Q&A:
Слайд 2Overview
The new social landscape
Social media overwhelm
Data overload
Solutions!
3-Step System
Facebook marketing challenges
Facebook vanity
metrics vs. ROI
Hiring Community Managers
Instagram
Twitter growth tactics
Hiring Community Managers
Twitter growth tactics
Слайд 3The new social landscape
Cannot silo Facebook
2014 = integration, multiple channels
Facebook is
pay-to-play
You need a solid FOUNDATION
…and a solid PLAN!
You need a solid FOUNDATION
…and a solid PLAN!
Слайд 6Data Overload
“90% of data in the world today has been created
within the last two years.”
Source: IBM
Слайд 11Entrepreneurship…
“Entrepreneurship done right is not about building a successful company, it’s
about building a successful life.”
~Jonathan Fields
See: http://bit.ly/jonathan_post
See: http://bit.ly/jonathan_post
Слайд 19Facebook Ad Relevancy
“Last quarter I talked about our efforts to grow
our business through improving the quality of
our ads rather than just increasing the quantity.
Our goal is to reach a point where the ads are
as relevant and timely as the
content your friends share
with you.”
~Mark Zuckerberg
Source: http://bit.ly/1h47fzO
Слайд 20Biggest Facebook marketing challenge?
① Reaching more of the fans you have
(organically).
② Growing a larger fanbase (more likes) of targeted, quality prospects.
③ Understanding and optimizing the variety of Facebook ad options, including retargeting.
④ Getting better results from the Facebook ads you are placing (including promoted posts).
⑤ Consistently coming up with content that your fans love.
⑥ Finding the sweet spot of post frequency so you can stay in the News Feed... but without annoying your fans.
⑦ Sparking better engagement on your posts (more LCS: likes, comments, shares).
⑧ Driving fans/visitors to your website.
⑨ Effective ways of capturing email addresses of your fans.
⑩ Understanding your metrics (Insights) so you can adjust your strategy.
⑪ Making better use of the Offers feature.
⑫ Allocating resources to help build community and respond to fan questions/comments promptly.
⑬ Integrating Facebook marketing with other platforms and social media activity.
⑭ Keeping on top of the constant changes on Facebook.
⑮ Other - please state.
Слайд 22Get Relevant Fans
“The number of Facebook fans you have, in and
of itself, means very little. But make no mistake: The number of relevant Facebook fans who care about your brand means everything.”
~Jon Loomer
Слайд 23Suggested Facebook goals/metrics
more traffic to your website
growth in email subscribers
SEO –
higher appearance on SERPs (search engine results pages)
increase in click through rate
increase in conversion rate to paying clients
increase in revenue
improved customer satisfaction
increase in brand sentiment
better ad performance
improved ROI on social media time and money invested
increase in word of mouth referrals
increase in high-star reviews
more foot traffic into your store
increase in click through rate
increase in conversion rate to paying clients
increase in revenue
improved customer satisfaction
increase in brand sentiment
better ad performance
improved ROI on social media time and money invested
increase in word of mouth referrals
increase in high-star reviews
more foot traffic into your store
Слайд 25Example Facebook Pages!
Sir Richard Branson
Fiona Childs
Dr. Wayne Dyer
Chalene Johnson
Your page here?
_______________
Слайд 27Socially Devoted
“The current industry benchmark allows for a response time of
around 19.2 hours, which is an improvement compared to Q1’s response time, which was more than 22 hours. We advise brands to try to respond within 30 minutes. Depending on the nature of your service, you may want to consider 24/7 support.” ~Jan Rezab, CEO SocialBakers.com
Слайд 287 Criteria for Hiring Online Community Managers
Resourceful
Omniscient
Objective
Unconventional
Poised
Proactive
Generous
See: http://bit.ly/7criteria_ocm
Слайд 29~Maya Angelou
I've learned that people
will forget what you
said,
people will
forget what you did,
but people will never forget how you made them
but people will never forget how you made them
feel.
Слайд 31Ask for the sale!
“If I was to buy everything you offer
– how much would it cost me and what would I get for my money?” ~Mari Smith
Слайд 33Instagram Marketing!
Rock Stars on Instagram:
@fitmencook
@chalenejohnson
@melissamade
@yoga_girl
@kyrenian
@natgeo
Слайд 35Social Profit System – summary:
Clarity on your vision & goals
Systems, team,
resources/budget
Content (create + curate)
Consistent, quality, relevant, timely. Test. Test. Test!
Engagement
Rock star community manager(s)!
Conversion
Give, give, give – ask.
It’s okay to ask for the sale!
Content (create + curate)
Consistent, quality, relevant, timely. Test. Test. Test!
Engagement
Rock star community manager(s)!
Conversion
Give, give, give – ask.
It’s okay to ask for the sale!
Слайд 368-week online training course
In-depth online marketing
Get solid, measurable social media
results
Plus, be a part of Mari’s new Facebook Page
Plus, be a part of Mari’s new Facebook Page
www.MasterclassWithMari.com
Слайд 37WIN a Social Media Makeover!
First 101 orders: 3 winners drawn at
random.
www.MasterclassWithMari.com
Слайд 38“The very best thing you can do for the whole world
is to
make the most of yourself.”
~Wallace Wattles
Слайд 39”How wonderful it is that nobody need wait a single moment to
improve the world.”
~Anne Frank
