Презентация на тему Free 2-hour Hangout with Mari Smith: February 24th, 2014 http://bit.ly/sps14webinar Welcome! Hashtag: #sps14 Q&A: how to ask questions: Facebook Comments Google+ (or YouTube)

Free 2-hour Hangout with Mari Smith: February 24th, 2014
http://bit.ly/sps14webinar
Welcome!
Hashtag: #sps14
Q&A: how to ask questions:
Facebook Comments
Google+ (or YouTube)

Overview
The new social landscape
Social media overwhelm
Data overload
Solutions!
3-Step System
Facebook marketing challenges
Facebook vanity metrics vs. ROI
Hiring Community Managers
Instagram
Twitter growth tactics

The new social landscape
Cannot silo Facebook
2014 = integration, multiple channels
Facebook is pay-to-play
You need a solid FOUNDATION
…and a solid PLAN!

See: http://bit.ly/mktg_landscape

Social Media OVERWHELM

Data Overload

“90% of data in the world today has been created within the last two years.”

Source: IBM

Your BIGGEST Social Media CHALLENGE?

TIME!

Solution:

In stillness,
I find my true self.

~Deepak Chopra

Entrepreneurship…
“Entrepreneurship done right is not about building a successful company, it’s about building a successful life.” ~Jonathan Fields
See: http://bit.ly/jonathan_post

Prize drawing!
Signed book by Mari!

3-Step System:
CONTENT
Create + curate
ENGAGEMENT
CONVERSION

Content Curation Tools
ContentGems.com
Spundge.com
AllTop.com
Scoop.it
Paper.li
Feedly.com

Facebook “Fraud?”
Facebook ad failure = USER error, not Facebook error

Facebook Ad Relevancy
“Last quarter I talked about our efforts to grow our business through improving the quality of our ads rather than just increasing the quantity. Our goal is to reach a point where the ads are as relevant and timely as the content your friends share with you.” ~Mark Zuckerberg Source: http://bit.ly/1h47fzO

Biggest Facebook marketing challenge?
① Reaching more of the fans you have (organically). ② Growing a larger fanbase (more likes) of targeted, quality prospects. ③ Understanding and optimizing the variety of Facebook ad options, including retargeting. ④ Getting better results from the Facebook ads you are placing (including promoted posts). ⑤ Consistently coming up with content that your fans love. ⑥ Finding the sweet spot of post frequency so you can stay in the News Feed... but without annoying your fans. ⑦ Sparking better engagement on your posts (more LCS: likes, comments, shares). ⑧ Driving fans/visitors to your website. ⑨ Effective ways of capturing email addresses of your fans. ⑩ Understanding your metrics (Insights) so you can adjust your strategy. ⑪ Making better use of the Offers feature. ⑫ Allocating resources to help build community and respond to fan questions/comments promptly. ⑬ Integrating Facebook marketing with other platforms and social media activity. ⑭ Keeping on top of the constant changes on Facebook. ⑮ Other - please state.

Facebook Likes + PTAT
Vanity metrics!
…unless you can connect directly to ROI?

Get Relevant Fans
“The number of Facebook fans you have, in and of itself, means very little. But make no mistake: The number of relevant Facebook fans who care about your brand means everything.” ~Jon Loomer

Suggested Facebook goals/metrics
more traffic to your website
growth in email subscribers
SEO – higher appearance on SERPs (search engine results pages)
increase in click through rate
increase in conversion rate to paying clients
increase in revenue
improved customer satisfaction
increase in brand sentiment
better ad performance
improved ROI on social media time and money invested
increase in word of mouth referrals
increase in high-star reviews
more foot traffic into your store

Prize drawing!
Signed book by Mari!

Example Facebook Pages!
Sir Richard Branson
Fiona Childs
Dr. Wayne Dyer
Chalene Johnson
Your page here? _______________

Engagement
Online community manager
One of the ABSOLUTE BEST investments!

Socially Devoted
“The current industry benchmark allows for a response time of around 19.2 hours, which is an improvement compared to Q1’s response time, which was more than 22 hours. We advise brands to try to respond within 30 minutes. Depending on the nature of your service, you may want to consider 24/7 support.” ~Jan Rezab, CEO SocialBakers.com

7 Criteria for Hiring Online Community Managers
Resourceful
Omniscient
Objective
Unconventional
Poised
Proactive
Generous
See: http://bit.ly/7criteria_ocm

~Maya Angelou

I've learned that people will forget what you said,
people will forget what you did,
but people will never forget how you made them

feel.

Conversion
“Jab, Jab, Jab, Right Hook”

Ask for the sale!
“If I was to buy everything you offer – how much would it cost me and what would I get for my money?” ~Mari Smith

Prize drawing!
Signed book by Mari!

Instagram Marketing!
Rock Stars on Instagram:
@fitmencook
@chalenejohnson
@melissamade
@yoga_girl
@kyrenian
@natgeo

Twitter Growth Tactics
ManageFlitter.com ROCKS!

Social Profit System – summary:
Clarity on your vision & goals
Systems, team, resources/budget
Content (create + curate)
Consistent, quality, relevant, timely. Test. Test. Test!
Engagement
Rock star community manager(s)!
Conversion
Give, give, give – ask.
It’s okay to ask for the sale!

8-week online training course
In-depth online marketing
Get solid, measurable social media results
Plus, be a part of Mari’s new Facebook Page

www.MasterclassWithMari.com

WIN a Social Media Makeover!
First 101 orders: 3 winners drawn at random.

www.MasterclassWithMari.com

“The very best thing you can do for the whole world is to make the most of yourself.” ~Wallace Wattles

”How wonderful it is that nobody need wait a single moment to improve the world.” ~Anne Frank