What we learned from SxSW 2015 (unfortunately, not by being there) презентация

Next Web

given to experiential activations this year

of a smartphone will soon set in motion a near real-time delivery by a drone, must become a marketing channel.”

- Ad Age, How Online Retailers Are Creating Immersive Brand Experiences in the Real World

Brand experiences are the new ads

Source: Under Armour

experiences

Source: http://www.apple.com/iphone/world-gallery/

as big as photo sharing?”

Rubin (below) and launched on 27th February. It’s a spin-off of Yevvo, the live-streaming app that was also referred to as Air.

How?
Live streams are broadcast to users’ Twitter accounts but are not automatically stored anywhere. If you want to save them you can use #Katch to upload them as YouTube files.

What?
A mobile-only live streaming app that only shoots vertical video. Why? Because it’s the most natural way to hold your phone.

It gained over , users during SxSW

following its failed attempt to buy Twitch.

Twitch.tv (owned by Amazon) attracts 100m viewers per month of live streams of people playing video games.

Twitter just bought Periscope, a live stream app for $100m.

“Driving the shift are technological advances and the ubiquity of smartphones, as well as years of people getting more comfortable with revealing information about themselves online through text and photos.”
http://www.nytimes.com/2015/03/27/technology/tech-titans-bet-that-the-world-is-ready-for-the-streaming-selfie.html?_r=0

to work with right now and is not necessarily a mass-market or mass-media opportunity.”

http://www.marketingmagazine.co.uk/article/1339202/ibeacons-lack-mass-market-appeal-says-location-marketing-expert

events?

mobile app, beacons would show them a profile of other attendees nearby.

You could send a quick message via the app to quick start the networking process.

Beacons also alerted you to when events in your vicinity were starting.

in retail, mobile is still a powerful driver of meaningful experiences between brands and their customers.

Source: http://www.forbes.com/sites/ryanmac/2015/03/25/facebook-goes-all-in-on-e-commerce-by-bringing-businesses-onto-messenger/

On 25th March, Facebook announced that it will offer one-to-one chat services for businesses and customers via its Messenger app.

World”, a virtual world created by gaming platform, Shinra Technologies.
Image source: https://www.shinra.com

this…

Image source: https://www.shinra.com

US, a sector lacking in competition

Some customers in the US pay up to $200/month for a broadband and TV package combined, yet their broadband speeds are poor compared to other countries.

Source: http://www.bbc.co.uk/news/magazine-24528383

matters

Affordability

The fastest internet connection will set you back $70/month.

Internet + TV = $120/month.

Download games in minutes

Stream HD TV effortlessly to all your connected devices

Or you get basic internet free for seven years if you pay a $300 installation fee upfront

adding $17 a month. Fortunately we are getting Google fiber installed in about 2 weeks. They just ran the fiber through my neighborhood. Just waiting for them to run it into my house now. Fuck TWC. I can't wait to troll them on my way out.”

And customers are loving it

“The internet speed is rip-roaring fast...The local Google Fiber drive works beautifully as a way to sling "downloaded" movie or TV seasons to your TVs…I’m never moving.”

“My only problem with Google Fiber is we can't get it here in California.”

Source: http://www.reddit.com/r/AskReddit/comments/1nj1mm/customers_of_google_fiber_have_you_found_any/

“I keep having to buy new hard drives because I keep filling them up with all my downloading.”

made it possible for a terminally ill patient to participate in a live baseball game while he was 1800 miles away.

run out of Utah. They use technology in to help survivors and strive to educate communities on the power of innovation in helping victims of natural disasters.

They created the Robot Petting Zoo for SxSW to show people how to control, interact with and program robots.

by Lowe for Orchard Supply Hardware

to build their own robot hardware and software that can attempt simplified versions of the general task of picking items from shelves.”
http://amazonpickingchallenge.org/

service space they are indispensable in the work done in other sectors. If consumer brands want to jump onto robotics they need to make sure they are…

What consumer brands need to know

Truly pushing boundaries

Anti-poaching drones are being built to protect wildlife from illegal activities

Improving on existing systems

Amazon’s Kiva robots speed up processes in warehouses alongside their human counterparts

experiences in real-time. Live-broadcasting is the next big step for social.


While customers want personalised experiences they do not want to feel like they’re being tracked. Retail beacons are taking off in the US but over here they are still in their infancy.


Although we rarely need speeds of 1GBPS, superfast internet is creating an unknown need. Think back to the beginnings of iTunes and us asking, “Do I really want to digitise my music?”.


Robots are having a huge impact on certain industries but what about in our daily lives? Brands really need to consider what impact they can have on the customer experience.

Conclusions