Презентация на тему Meet the Experts Growth Hacking Lessons for Start Ups and Enterprise

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Growth Hacking Lessons for Startups and Enterprises AdRoll Webinar Hiten Shah hnshah@gmail.com

Слайды и текст этой презентации

Слайд 1Meet the Experts
Growth Hacking Lessons for Start Ups and Enterprise


Presented by Jackie Lamping, Sr. Director of Growth Marketing
Hiten Shah, Co-Founder and President of KISSmetrics

Meet the Experts  Growth Hacking Lessons for Start Ups and Enterprise

Слайд 2


Слайд 14Growth Hacking Lessons for
Startups and Enterprises
AdRoll Webinar






Hiten Shah
hnshah@gmail.com

Growth Hacking Lessons for  Startups and Enterprises  AdRoll Webinar

Слайд 15DOING BUSINESS ON THE WEB FOR
12 YEARS
finding and solving marketing problems

DOING BUSINESS ON THE WEB FOR 12 YEARS finding and solving marketing problems

Слайд 16


What Marketing Felt Like

What Marketing Felt Like

Слайд 17
Now, There’s a Ton of Marketing Tools

Now, There’s a Ton of Marketing Tools

Слайд 18
What It Often Feels Like Now

What It Often Feels Like Now

Слайд 19
Lots of Data in all the Tools You Use
http://kissmetrics.com/features

Lots of Data in all the Tools You Use http://kissmetrics.com/features

Слайд 20
You Need to Optimize All Your Marketing
http://kissmetrics.com/features

You Need to Optimize All Your Marketing http://kissmetrics.com/features

Слайд 21Marketing is now engineered, iterated upon and requires more technical chops

than ever before.
Marketing is now engineered, iterated upon and requires more technical chops than ever before.

Слайд 22Lewis Carroll
Author of Alice in Wonderland

Lewis Carroll Author of Alice in Wonderland

Слайд 23simple rule of marketing


Figure out what’s working.
Do more of it.

simple rule of marketing   Figure out what’s working. Do more of it.

Слайд 24
A simple framework for choosing what to do and improve

A simple framework for choosing what to do and improve

Слайд 25
Find pages with high traffic and high bounce rate
http://google.com/analytics

Find pages with high traffic and high bounce rate http://google.com/analytics

Слайд 26
Find pages with high traffic and low conversion rate
http://unbounce.com

Find pages with high traffic and low conversion rate http://unbounce.com

Слайд 27
Find sources with high traffic and low conversion rate
http://hubspot.com

Find sources with high traffic and low conversion rate http://hubspot.com

Слайд 28
Find ad campaigns with high impressions and low CTR
http://adroll.com

Find ad campaigns with high impressions and low CTR http://adroll.com

Слайд 29
Find opportunities based on user paths
http://kiss.ly/kmpath

Find opportunities based on user paths http://kiss.ly/kmpath

Слайд 30High Traffic
Low Traffic
High Conversions
Low Conversions

High Traffic Low Traffic High Conversions Low Conversions

Слайд 31
A Few Growth Hacking Strategies For Any Budget!

A Few Growth Hacking Strategies For Any Budget!

Слайд 32Hunt for A/B testing opportunities
Where do you have the most visitors,

users, customers, emails, or notifications?

(More volume means shorter test duration)
Hunt for A/B testing opportunities Where do you have the most visitors,

Слайд 33
Common areas with large volume and high impact potential

Common areas with large volume and high impact potential

Слайд 34Learn the why behind your data

Learn the why behind your data

Слайд 35
Discover if your web pages are effective at their goal
http://qualaroo.com

Discover if your web pages are effective at their goal http://qualaroo.com

Слайд 36
Use exit surveys to learn why people bounce
http://qualaroo.com

Use exit surveys to learn why people bounce http://qualaroo.com

Слайд 37
Use surveys to understand why people converted
http://qualaroo.com

Use surveys to understand why people converted http://qualaroo.com

Слайд 38
Learn what frustrates people

Learn what frustrates people

Слайд 39
Find people who don’t do things and email them
email + surveymonkey

Find people who don’t do things and email them email + surveymonkey

Слайд 40
Not enough traffic? Need proof? Get videos of real users.
http://peek.usertesting.com

Not enough traffic? Need proof? Get videos of real users. http://peek.usertesting.com

Слайд 41Retargeting!!!

Retargeting!!!

Слайд 43


96% of individuals leave a website before converting
49% of individuals visit

a site 2 - 4 times before they actually make a purchase
96% of individuals leave a website before converting 49%

Слайд 44Retargeting helps you easily get website visitors to…
Compete their purchase
Get back

in the funnel
Remember the brand
View more content
Finish setting up
and more
Retargeting helps you easily get website visitors to… Compete their purchase Get

Слайд 45 Create lots of retargeting lists
Use targeted copy for your

ads
Exclude specific audiences
Rotate your ads weekly
Align your messaging with your website
Stop showing ads to people who convert


Quick Retargeting Tips

Create lots of retargeting lists  Use targeted copy for your

Слайд 47Hiten Shah
hnshah@gmail.com
@hnshah

How can I help you?

Hiten Shah hnshah@gmail.com @hnshah  How can I help you?

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