Presented by
Jackie Lamping, Sr. Director of Growth Marketing
Hiten Shah, Co-Founder and President of KISSmetrics
- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
Meet the Experts Growth Hacking Lessons for Start Ups and Enterprise презентация
Содержание
- 1. Meet the Experts Growth Hacking Lessons for Start Ups and Enterprise
- 14. Growth Hacking Lessons for Startups and
- 15. DOING BUSINESS ON THE WEB FOR 12 YEARS finding and solving marketing problems
- 16. What Marketing Felt Like
- 17. Now, There’s a Ton of Marketing Tools
- 18. What It Often Feels Like Now
- 19. Lots of Data in all the Tools You Use http://kissmetrics.com/features
- 20. You Need to Optimize All Your Marketing http://kissmetrics.com/features
- 21. Marketing is now engineered, iterated upon and requires more technical chops than ever before.
- 22. Lewis Carroll Author of Alice in Wonderland
- 23. simple rule of marketing Figure out what’s working. Do more of it.
- 24. A simple framework for choosing what to do and improve
- 25. Find pages with high traffic and high bounce rate http://google.com/analytics
- 26. Find pages with high traffic and low conversion rate http://unbounce.com
- 27. Find sources with high traffic and low conversion rate http://hubspot.com
- 28. Find ad campaigns with high impressions and low CTR http://adroll.com
- 29. Find opportunities based on user paths http://kiss.ly/kmpath
- 30. High Traffic Low Traffic High Conversions Low Conversions
- 31. A Few Growth Hacking Strategies For Any Budget!
- 32. Hunt for A/B testing opportunities Where do
- 33. Common areas with large volume and high impact potential
- 34. Learn the why behind your data
- 35. Discover if your web pages are effective at their goal http://qualaroo.com
- 36. Use exit surveys to learn why people bounce http://qualaroo.com
- 37. Use surveys to understand why people converted http://qualaroo.com
- 38. Learn what frustrates people
- 39. Find people who don’t do things and email them email + surveymonkey
- 40. Not enough traffic? Need proof? Get videos of real users. http://peek.usertesting.com
- 41. Retargeting!!!
- 43. 96% of individuals leave
- 44. Retargeting helps you easily get website visitors
- 45. Create lots of retargeting lists
- 47. Hiten Shah hnshah@gmail.com @hnshah How can I help you?
Growth Hacking Lessons for Startups and Enterprises AdRoll Webinar Hiten Shah hnshah@gmail.com
Слайд 1Meet the Experts
Growth Hacking Lessons for Start Ups and Enterprise
Слайд 14Growth Hacking Lessons for
Startups and Enterprises
AdRoll Webinar
Hiten Shah
hnshah@gmail.com
Слайд 21Marketing is now engineered, iterated upon and requires more technical chops
than ever before.
Слайд 32Hunt for A/B testing opportunities
Where do you have the most visitors,
users, customers, emails, or notifications?
(More volume means shorter test duration)
(More volume means shorter test duration)
Слайд 43
96% of individuals leave a website before converting
49% of individuals visit
a site 2 - 4 times before they actually make a purchase
Слайд 44Retargeting helps you easily get website visitors to…
Compete their purchase
Get back
in the funnel
Remember the brand
View more content
Finish setting up
and more
Remember the brand
View more content
Finish setting up
and more
Слайд 45 Create lots of retargeting lists
Use targeted copy for your
ads
Exclude specific audiences
Rotate your ads weekly
Align your messaging with your website
Stop showing ads to people who convert
Exclude specific audiences
Rotate your ads weekly
Align your messaging with your website
Stop showing ads to people who convert
Quick Retargeting Tips
