Presented By: Nicole Kroese
VP of Marketing & Partnerships, Likeable Local
@NicoleKroese
www.SocialForAutoGuide.com
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Using Social Media to Connect, Convert, & Create an Amazing Customer Experience презентация
Содержание
- 1. Using Social Media to Connect, Convert, & Create an Amazing Customer Experience
- 2. About Me Seattle native NYU
- 3. Let’s Get To Know Each Other I
- 4. These Are A Few Of My
- 5. The Top 5 Reasons People Want To
- 6. How to Connect, Convert, & Create an
- 7. 1. Leverage Current Customers
- 8. Ask For Referrals! A
- 9. Give Shout-Outs & Say “Thanks”
- 10. Engage through: educating, entertaining, & inspiring +
- 11. Follow the 10 Commandments of Content
- 12. 3. Listen & Respond
- 13. People are talking about needing YOUR services
- 14. 4. Provide Amazing Social Customer Support
- 15. 5. Advertise (Smarter) on Social
- 16. Why Advertise on Social? With “Facebook
- 17. It’s OK! Marketers who know what
- 18. Choose A Strategic Objective @NicoleKroese | SocialForAutoGuide.com
- 19. Objectives On Twitter @NicoleKroese | SocialForAutoGuide.com
- 20. Create Smart Audiences Demo/Behavior/Interest Custom Audiences Lookalike Audiences @NicoleKroese | SocialForAutoGuide.com
- 21. Targeted Audiences Specify everything from
- 22. -30-50 year old -women
- 23. Custom & Lookalike Audiences Get
- 24. Track and report regularly
- 25. Social Media = The New Word Of Mouth @NicoleKroese | SocialForAutoGuide.com
- 26. Social Ads= Viral Word Of Mouth
- 27. THE LIKEABLE SOLUTION @NicoleKroese | SocialForAutoGuide.com
- 28. Use thousands of content ideas at
- 29. TurboPost ™ Technology @NicoleKroese | SocialForAutoGuide.com
- 30. Likeable Hub Site @NicoleKroese | SocialForAutoGuide.com
- 31. Learn More | SPECIAL PROMOTION! Likeable
- 32. QUESTIONS/ GRAND PRIZE Redeem your Likeable savings
About Me Seattle native NYU Grad VP, Marketing & Partnerships @ Likeable Local Formerly a professional dancer Connect with me on Twitter/ @NicoleKroese and FB/LinkedIn Email
Слайд 1Using Social Media
to Connect, Convert, & Create an Amazing Customer
Experience
Слайд 2About Me
Seattle native
NYU Grad
VP, Marketing & Partnerships @ Likeable
Local
Formerly a professional dancer
Connect with me on Twitter/ @NicoleKroese and FB/LinkedIn
Email me nicole@likeablelocal.com
Formerly a professional dancer
Connect with me on Twitter/ @NicoleKroese and FB/LinkedIn
Email me nicole@likeablelocal.com
@NicoleKroese | SocialForAutoGuide.com
Слайд 3Let’s Get To Know Each Other
I consider myself a social media
expert!
I’m no expert, but I know how to do the basics + some.
Back to basics for me-- I am a social media newbie!
I’m currently using social media as part of my marketing strategy .
My business has seen positive ROI from social media!
I’m still not totally convinced social media actually works.
My business has benefitted from word-of mouth.
I’m no expert, but I know how to do the basics + some.
Back to basics for me-- I am a social media newbie!
I’m currently using social media as part of my marketing strategy .
My business has seen positive ROI from social media!
I’m still not totally convinced social media actually works.
My business has benefitted from word-of mouth.
@NicoleKroese | SocialForAutoGuide.com
Слайд 4These Are A Few Of My
Favorite Stats…
Social media has a
100% higher lead-to-close rate than outbound marketing
American social media users spend on average 2.7 hours per day on social media
56% of the population goes to Facebook more than once a day, 29% for Twitter, 14% for LinkedIn
70% of marketers
increased spend on social in 2015
Over $8.5 billion was spent on social media in 2014
And projected spend for 2018 is $14 billion
In 2014 social mobile ad spending surpassed non mobile spending
Sources: HubSpot, Digital Information World, We Are Social
Sources: HubSpot, Digital Information World, We Are Social
Sources: HubSpot, Digital Information World, We Are Social
Слайд 5The Top 5 Reasons People
Want To Follow You On Social
To
find out about your latest promotions and discounts
New product announcements and information
Customer service
Entertaining content
Ability to provide feedback
New product announcements and information
Customer service
Entertaining content
Ability to provide feedback
@NicoleKroese | SocialForAutoGuide.com
Слайд 6How to Connect, Convert, & Create an Amazing Customer Experience Using
Social Media
Leverage current customers
Create an engaging content strategy
Listen & respond
Provide social customer support
Advertise (smarter)
@NicoleKroese | SocialForAutoGuide.com
Слайд 71. Leverage Current Customers
They are the foundation of your social
strategy
If you really are a likeable business, they’ll happily engage with you!
Great Ways to Encourage Customer Engagement:
Encourage Referrals & Reviews
Give Shout-outs and responses
Showcase Testimonials
@NicoleKroese | SocialForAutoGuide.com
Слайд 8Ask For Referrals!
A referral is the best gift a customer
can give you. Make it easy for them!
Reward loyalty and goodwill
Reward loyalty and goodwill
@NicoleKroese | SocialForAutoGuide.com
Слайд 9Give Shout-Outs & Say “Thanks”
When you get a great review,
show you appreciate it!
You can even repost these on your Timeline, Website, etc.
You can even repost these on your Timeline, Website, etc.
@NicoleKroese | SocialForAutoGuide.com
Слайд 10Engage through: educating, entertaining, & inspiring + occasionally promoting)
2. Create
An Engaging Content Strategy
@NicoleKroese | SocialForAutoGuide.com
Слайд 11Follow the 10 Commandments
of Content Creation
~From our Free
eBook SocialContentEBook.com ~
Give your followers a reason to engage
Think positive
Remember to K-I-S-S (Keep It Simple, Stupid!)
Have a Conversation
Ask Yourself: Is it Sharable?
Know How to Properly Curate
Be Mindful of the 4-1-1 Rule
Keep It Timely
Use Visuals To Enhance Your Message
Tell a Story
@NicoleKroese | SocialForAutoGuide.com
Слайд 123. Listen & Respond
Regardless of your industry, responsiveness always
counts.
@NicoleKroese | SocialForAutoGuide.com
Слайд 13People are talking about needing YOUR services on Social Media
Join the conversation!
@NicoleKroese | SocialForAutoGuide.com
Слайд 14
4. Provide Amazing Social Customer Support
Listen and never stop
listening
Don’t be afraid of negative comments
Surprise and Delight
Be grateful
Remember everybody loves to be thanked and recognized
Don’t be afraid of negative comments
Surprise and Delight
Be grateful
Remember everybody loves to be thanked and recognized
@NicoleKroese | SocialForAutoGuide.com
Слайд 15
5. Advertise (Smarter) on Social
PLAN ahead.
REACH the right
people.
ENTICE with relevant creative.
CONVERT visitors to customers.
SCALE smarter.
ENTICE with relevant creative.
CONVERT visitors to customers.
SCALE smarter.
@NicoleKroese | SocialForAutoGuide.com
Слайд 16Why Advertise on Social?
With “Facebook Reachageddon” we now need to Pay-to-Play
Facebook Reachageddon = The End of Organic Reach.
If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically
@NicoleKroese | SocialForAutoGuide.com
Слайд 17It’s OK!
Marketers who know what they are doing on social
can blow away the competition with strategic ads.
You’ve never been able to market smarter to a more expansive audience!
@NicoleKroese | SocialForAutoGuide.com
Слайд 20
Create Smart Audiences
Demo/Behavior/Interest
Custom Audiences
Lookalike Audiences
@NicoleKroese | SocialForAutoGuide.com
Слайд 21
Targeted Audiences
Specify everything from gender, to income, to job title, to
interests, to location!
@NicoleKroese | SocialForAutoGuide.com
Слайд 22
-30-50 year old
-women
-who are married
-who live in Tennessee
-who like Thai
Food
-& are interested in Cricket 2015
-& are interested in Cricket 2015
=1K-1.5K Monthly active FB Users!
@NicoleKroese | SocialForAutoGuide.com
Слайд 23
Custom & Lookalike Audiences
Get more business and referrals from current customers
Attract
people similar to your current customers
Get already-interested prospects closer to buying
Retarget “cold-feet” visitors
Get already-interested prospects closer to buying
Retarget “cold-feet” visitors
@NicoleKroese | SocialForAutoGuide.com
Слайд 24
Track and report regularly
Double down on what is working
You
may be sick of your Ad, your prospects aren’t!
Adapt to current trends
Always-be-optimizing
Adapt to current trends
Always-be-optimizing
Scale Smarter
@NicoleKroese | SocialForAutoGuide.com
Слайд 26
Social Ads= Viral Word Of Mouth
Social Ads have BUILT IN
endorsements
from friends.
from friends.
@NicoleKroese | SocialForAutoGuide.com
Слайд 28
Use thousands of content ideas at your fingertips and preplan your
posts for the most effective times
Automatically scheduled industry-specific content for Facebook, Twitter, & LinkedIn
Automatically scheduled industry-specific content for Facebook, Twitter, & LinkedIn
Content Creation & Scheduling
@NicoleKroese | SocialForAutoGuide.com
Слайд 31Learn More | SPECIAL PROMOTION!
Likeable Hub makes social media automated:
1. LEARN MORE about Likeable Hub
2. SIGN UP before Nov. 25th
3. SAVE BIG $$ on packages
-save on monthly price
-reduced contract length
-other savings, too!
SET UP A DEMO at LikeableDemo.com
OR CALL 212-359-4347
MENTION the SEMA show
@NicoleKroese | SocialForAutoGuide.com
Слайд 32QUESTIONS/ GRAND PRIZE
Redeem your Likeable savings at
LikeableDemo.com or call 212-359-4347!
TWEET:
@NicoleKroese
EMAIL: nicole@likeablelocal.com
FB/LINKEDIN: /NicoleKroese
Likeable Local:
TWEET: @LikeableLocal
EMAIL: contact@LikeableLocal.com
FB/LINKEDIN: /LikeableLocal
EMAIL: nicole@likeablelocal.com
FB/LINKEDIN: /NicoleKroese
Likeable Local:
TWEET: @LikeableLocal
EMAIL: contact@LikeableLocal.com
FB/LINKEDIN: /LikeableLocal
Download our free eBook on social media for auto professionals @ SocialForAutoGuide.com
