Retail How Outdoor influences consumers’ path to purchase презентация

Shoppers are savvier than ever before, managing tight budgets under considerable time pressures.
The internet has not destroyed bricks-and-mortar retailers, with more shoppers now expecting an omni-channel experience.
It is important to put the shopper at the centre of the experience and understand that they will continuously zigzag their way between the real and virtual worlds.

urban, mobile and connected shopper who expects to buy anything, any time and anywhere.
It is crucial for marketers to drive engagement beyond the retailer’s doors because shoppers expect immediate access to information.
Increasing importance to influence at point-of-purchase among shoppers ‘just browsing’.

The marketer’s understanding of the shopper journey has never been more important.

point of sale.

Outdoor advertising has a role to capture attention where people are, engage at critical points of decision making in the shopper’s journey and influence the shopper in the last 30 minutes.
By leveraging technology, digital outdoor advertising is able to create unique experiences and deliver engagement, all in an effort to make retail more exciting, entertaining and emotionally engaging.

perceptions and brand stature.

As a visual medium, outdoor delivers instantaneous brand and product awareness to connect with shoppers while they are out and about.

influence - whether shoppers are considering or switching their purchase decisions.

An ‘always on’ presence so retailers are never closed for business, bridging the gap between the home to the actual point of purchase and connecting the shopper both online and offline.

not accessible by other mass reach media.

Proximity ads capture shoppers in the right mindset, while they are out shopping making it the ‘last contact is best’ to drive footfall into store.

where shoppers congregate, where they are in the right mindset and has proven influence in driving awareness, consideration, trial and purchase.

The lines between online and off-line shopping are blurring, but the unique benefits of outdoor remain unchanged – as an awareness building, directional medium as well as the last window of influence.

By understanding the demands of the new shopper, outdoor advertising delivers powerful messages in the places that matter, namely where they shop.

In Summary.