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15 презентация
Содержание
- 1. 15
- 2. Stuck at a conversion and sales plateau?
- 3. Fed up with less-than-expected Ecommerce Sales?
- 4. …convert visitors into buyers? Wondering HOW To…
- 5. Small changes
- 6. Small experiments lead to valuable insights. Big
- 7. The best thing is that
- 8. So, without further ado, let’s take a
- 9. Would you prefer to read about the
- 10. Test Different Kinds of Product Displays
- 11. #1. Experiment with BIG product visuals that
- 12. #2. Or you can place helpful and
- 13. Compare Single-step Checkout with Multi-step Checkout
- 14. #3. Single-step checkout simplifies navigation and speeds
- 15. #4. You can also try breaking the
- 16. Experiment with pricing and discount strategies
- 17. #5. Play with ending prices – .95,
- 18. #6. Try offering free, no-credit-card-required trials…
- 19. #7. Highlight special discounts the users can
- 20. #8. Emphasize free shipping and other advantages
- 21. #9. Spotlight seasonal or festival discounts for
- 22. #10. Launch attractive limited period offers… and entice users to make quick purchase decisions.
- 23. Try making things extremely easy for your customers
- 24. #11. Allow people visiting your website to
- 25. #12. Save carts and send automated emails reminding users to complete purchase.
- 26. #13. Try offering Express Checkout to registered
- 27. Take and test steps to boost trustworthiness of your site
- 28. #14. Highlight security measures through trust seals
- 29. #15. Encourage customer reviews – users are
- 30. And yes, of course you don’t need
- 31. Just EXPERIMENT with the ones that are
- 32. ABOUT CYGNET INFOTECH Get in
- 33. Finally, Thanks to Image Sources: http://us.louisvuitton.com/
Stuck at a conversion and sales plateau?
Слайд 6Small experiments lead to valuable insights.
Big ecommerce players have been
A/B
testing for years…
Слайд 7The best thing is that
You don’t really need a HUGE budget…
Observing
top companies provides clues to
A/B tests worth trying
A/B tests worth trying
Слайд 9Would you prefer to read about the points in greater detail?
Head over to: http://www.cygnet-infotech.com/20-ecommerce-website-ab-testing-ideas-to-boost-online-sales
OR, just keep sliding…. ☺
Слайд 11#1. Experiment with BIG product visuals that dominate the page…
This can
help entice users and persuade them to buy.
Слайд 12#2. Or you can place helpful and beautiful product videos…
to educate
customers & nudge them towards a purchase decision.
Слайд 14#3. Single-step checkout simplifies navigation and speeds up the checkout process…
You
can try out this kind of checkout,
if there isn’t too much complexity in the process.
if there isn’t too much complexity in the process.
Слайд 15#4. You can also try breaking the process into steps…
If there
are too many form fields, this option can provide better UX.
Слайд 17#5. Play with ending prices – .95, .97 or .99 have
different psychological impacts…
Instead of sticking to .99, try different figures according to product and audience.
Instead of sticking to .99, try different figures according to product and audience.
Слайд 18#6. Try offering free, no-credit-card-required trials…
For new online ventures trying to
gain traction, this option is worth a shot.
Слайд 19#7. Highlight special discounts the users can get through promo codes…
By
this simple tweak, you can turn dithering customers into buyers.
Слайд 20#8. Emphasize free shipping and other advantages for purchases above specific
amount…
Customers tend to shop more if it means more discount or free shipping.
Customers tend to shop more if it means more discount or free shipping.
Слайд 21#9. Spotlight seasonal or festival discounts for limited period… and ride
the waves of celebration shopping mood.
Слайд 22#10. Launch attractive limited period offers… and entice users to make
quick purchase decisions.
Слайд 24#11. Allow people visiting your website to shop and checkout as
a Guest...
This may help decrease the number of people bouncing off at the last step.
This may help decrease the number of people bouncing off at the last step.
Слайд 26#13. Try offering Express Checkout to registered users…
The ease of transaction
may turn one-time buyers into regular customers!
Слайд 28#14. Highlight security measures through trust seals or badges at key
points…
Measure the impact of different trust symbols.
Measure the impact of different trust symbols.
Слайд 29#15. Encourage customer reviews – users are more likely to buy
what others have liked and approved of.
Слайд 30And yes, of course you don’t need to try out all
the ideas…
Perhaps you already practice many of the points.
But, testing select ideas against your existing system can throw up surprising results.
Perhaps you already practice many of the points.
But, testing select ideas against your existing system can throw up surprising results.
Слайд 31Just EXPERIMENT with the ones that are most relevant to your
online store…
And you will learn what works with your customers …and what doesn’t.
Слайд 32
ABOUT CYGNET INFOTECH
Get in Touch:
Website: www.cygnet-infotech.com
Email: info@cygnet-infotech.com
Skype: cygnet-infotech-pvt-ltd
We are a global
IT services and solutions provider
We are ISO 9001, ISO 27001 and CMMi Level III Certified
We provide End-to-end IT solutions to medium-to-large enterprises and product development companies
Check out our ecommerce offerings at: http://www.cygnet-infotech.com/ecommerce-solutions
We are ISO 9001, ISO 27001 and CMMi Level III Certified
We provide End-to-end IT solutions to medium-to-large enterprises and product development companies
Check out our ecommerce offerings at: http://www.cygnet-infotech.com/ecommerce-solutions
Слайд 33
Finally, Thanks to Image Sources:
http://us.louisvuitton.com/
http://www.amazom.com/
http://www.lightuponline.com.au/
http://www.flipkart.com/
http://www.tweakjet.com/
http://www.webds.com/
http://www.freecharge.in/
http://savemoney.my/
http://www.walmart.com/
https://econsultancy.com/
http://www.getelastic.com/
https://basecamp.com/start
