How LinkedIn Can Save Your Life презентация

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1. How LinkedIn Can Save Your Life
2. Well, maybe... What LinkedIn can do for
3. The Basics LinkedIn is a business-oriented social
4. The 10 Steps To Use LinkedIn For
5. 1. CREATE a LinkedIn Company Page
6. You need to play to win on LinkedIn.
7. Requirements for Adding Company Pages 1. You
8. 2. PARTICIPATE in LinkedIn groups with local
9. Over 70% of customers use groups to research buying decisions.
10. Find groups talking about your brand or industry
11. Regularly participate in a non-promotional way
12. 3. BLOG on LinkedIn. “A
13. 31% of customers are influenced by blog posts
14. Share your blog across all your networks!
15. Create and Share Authentic Content.
16. 4. LEVERAGE each employee in your small
17. Train and leverage your small business employees as brand ambassadors
18. Encourage them to add their current position at your company to their profile.
19. Create compelling content for your team to share through their LinkedIn profile
20. 5. SECURE LinkedIn Endorsements and Recommendations.
21. Positive endorsements influence purchase decisions!
22. @dens Let your network speak for you
23. 6.CONNECT your online properties. “Eventually everything
24. Give your brand more opportunities to be found by the right people
25. 7. SHOWCASE your work in video, slides,
26. What is a Showcase Page?
27. LinkedIn has the ability to share work examples
28. Showcase pages appear in searches!
29. How you can create a showcase of your own:
30. 8. UPDATE your status 5 - 8
31. LinkedIn is not the place to be posting coupons for your small business
32. Send at least 5 daily messages The
33. 9. CREATE a vanity URL for your
34. Let people find your company easier!
35. Create a vanity URL for your profile too!
36. 10. MAKE your page stand out from
37. 49.5% of LinkedIn profiles aren’t complete You
38. Improve your “first glance” aesthetic Make sure
39. CREATE a LinkedIn Company Page BLOG on
40. THANK YOU / QUESTIONS @DaveKerpen

Слайд 1How LinkedIn Can
Save Your Life
@DaveKerpen, CEO, @LikeableLocal
January 2015, dave@likeable.com

Слайд 2Well, maybe...
What LinkedIn can do for you is
strengthen the online presence

for your business!

Слайд 3The Basics
LinkedIn is a business-oriented social network that launched on May

5th, 2003

LinkedIn now has more than 300 million users and 3 million company pages.

Many small businesses haven't taken advantage of utilizing LinkedIn to grow their business.

Слайд 4The 10 Steps To Use LinkedIn
For Your Small Business
1. Create a

LinkedIn
Company Page.

3. Begin to blog on
LinkedIn.

6. Connect your online properties.

7. Showcase your work in video, slides, interviews, etc.

8. Send 5 - 8 daily status updates.

2. Participate in LinkedIn
Groups with local ties.

4. Leverage each employee in
your small business.

5. Secure LinkedIn
Endorsements.

9. Create a vanity URL for your LinkedIn Page.

10. Make your profile stand out from the competition.

Слайд 5
1. CREATE
a LinkedIn Company Page
“If you build it, he will come.”

-The

Voice, Field of Dreams

Слайд 6You need to play to win on LinkedIn.

Слайд 7Requirements for Adding Company Pages
1. You must have a personal LinkedIn

profile set up with your true first and last name.

2. Your profile strength must be listed as Intermediate or All Star.

4. You must have several connections on your profile.

3. You’re a current company employee & your position is listed in the Experience section of your profile.

5. You have a company email address added and confirmed on your LinkedIn account.

6. Your company’s email domain is unique to the company.

Слайд 82. PARTICIPATE in LinkedIn groups with local ties.

“The secret of getting

ahead
is getting started.”

― Mark Twain

Слайд 9Over 70% of customers use groups to research buying decisions.

Слайд 10Find groups talking about your brand or industry

Слайд 11
Regularly participate in a non-promotional way
Visit 3 to 5 groups weekly

to network with other business owners, vendors, and media.

Слайд 12
3. BLOG
on LinkedIn.

“A blog is only as interesting
as the interest shown

in others.”
– Lee Odden

Слайд 1331% of customers are influenced by blog posts

Слайд 14Share your blog across all your networks!

Слайд 15Create and Share Authentic Content.

Слайд 164. LEVERAGE
each employee in your small business.

“Your workforce is your most

valuable asset. The knowledge and skills they have represent the fuel that drives the engine of business - and you can leverage that knowledge.”

- Harvey Mackay

Слайд 17Train and leverage your small business employees as brand ambassadors

Слайд 18Encourage them to add their current position at your company to

their profile.

Слайд 19Create compelling content for your team to share through their LinkedIn

profile

Слайд 205. SECURE
LinkedIn Endorsements and Recommendations.

“Sometimes it takes a while to recognize

that someone has a special ability to get us to believe in ourselves, to tie that belief to our highest ideals, and to imagine that together we can do great things.”

- Caroline Kennedy

Слайд 21
Positive endorsements influence purchase decisions!

88% of consumers
trust reviews,
recommendations, and

endorsements

Слайд 22@dens
Let your network speak for you

Слайд 236.CONNECT
your online properties.

“Eventually everything connects - people, ideas, objects. The quality

of the connections is the key to quality per se.”

- Charles Eames

Слайд 24Give your brand more opportunities to be found by the right

people

Слайд 257. SHOWCASE
your work in video, slides, interviews, etc.

"Find the good. It’s

all around you. Find it, showcase it and you’ll start believing in it."
- Jesse Owens

Слайд 26What is a Showcase Page?

Слайд 27LinkedIn has the ability to share work examples

Слайд 28Showcase pages appear in searches!

Слайд 29How you can create a showcase of your own:

Слайд 308. UPDATE
your status 5 - 8 times daily.

"To improve is to

change; to be perfect is to change often."
- Winston Churchill

Слайд 31LinkedIn is not the place to be posting coupons for your

small business

Слайд 32Send at least 5 daily messages
The best times to post are

7am-8am and 5pm-6pm.

The best days to post are weekdays.

93% of B2B marketers rate LinkedIn as the top B2B social media lead generation source

Слайд 339. CREATE
a vanity URL for your LinkedIn Page.

"Nothing succeeds like the

appearance of success."
- Christopher Lasch

Слайд 34Let people find your company easier!

Слайд 35Create a vanity URL for your profile too!

Слайд 3610. MAKE
your page stand out from the competition.

"It is nice to

have valid competition; it pushes you to do better."
- Gianni Versace

Слайд 3749.5% of LinkedIn profiles aren’t complete
You can’t sell your small business’

credibility unless you work on its social media appeal

Слайд 38Improve your “first glance” aesthetic
Make sure to include the following on

your page:

A company logo

A background image

Your company name

Company description

Background information and keywords

Слайд 39CREATE a LinkedIn Company Page
BLOG on LinkedIn
SECURE LinkedIn Endorsements & Recommendations
CONNECT

your online properties

SHOWCASE your work in video, slides, interviews, etc

PARTICIPATE in Linkedin groups

LEVERAGE each employee in your small business

LET’S REGROUP

UPDATE your status 5 to 8 times daily

CREATE a vanity URL for your LinkedIn Page

MAKE your page stand out from the competition

Слайд 40

THANK YOU / QUESTIONS
@DaveKerpen
dave@likeable.com
DaveLinkedin.com
“How dare you settle for less when the

world has made it so easy for you to be remarkable?” - Seth Godin

@LikeableCST
customersuccess@likeablelocal.com
http://vimeo.com/likeablecst

For current customers, reach out to our
Customer Success Team!

Email contact@likeablelocal.com & use #LikeableWebinar to schedule your FREE social media consultation today!

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How LinkedIn Can Save Your Life презентация

Содержание

Слайд 1How LinkedIn CanSave Your Life@DaveKerpen, CEO, @LikeableLocalJanuary 2015, dave@likeable.com

Слайд 2Well, maybe...What LinkedIn can do for you isstrengthen the online presence

Слайд 3The BasicsLinkedIn is a business-oriented social network that launched on May

Слайд 4The 10 Steps To Use LinkedInFor Your Small Business1. Create a

Слайд 51. CREATEa LinkedIn Company Page“If you build it, he will come.”-The

Слайд 6You need to play to win on LinkedIn.

Слайд 7Requirements for Adding Company Pages1. You must have a personal LinkedIn

Слайд 82. PARTICIPATE in LinkedIn groups with local ties. “The secret of getting

Слайд 9Over 70% of customers use groups to research buying decisions.

Слайд 10Find groups talking about your brand or industry

Слайд 11Regularly participate in a non-promotional wayVisit 3 to 5 groups weekly

Слайд 123. BLOGon LinkedIn.“A blog is only as interestingas the interest shown

Слайд 1331% of customers are influenced by blog posts

Слайд 14Share your blog across all your networks!

Слайд 15Create and Share Authentic Content.

Слайд 164. LEVERAGEeach employee in your small business.“Your workforce is your most

Слайд 17Train and leverage your small business employees as brand ambassadors

Слайд 18Encourage them to add their current position at your company to

Слайд 19Create compelling content for your team to share through their LinkedIn

Слайд 205. SECURELinkedIn Endorsements and Recommendations.“Sometimes it takes a while to recognize

Слайд 21Positive endorsements influence purchase decisions!88% of consumerstrust reviews, recommendations, and endorsements

Слайд 22@densLet your network speak for you

Слайд 236.CONNECTyour online properties.“Eventually everything connects - people, ideas, objects. The quality