Step-by-Step Guide
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Profitable Facebook Marketing How To Turn Fans Into Paying Customers: A Step-by-Step Guide презентация
Содержание
- 1. Profitable Facebook Marketing How To Turn Fans Into Paying Customers: A Step-by-Step Guide
- 2. Your BIGGEST Social Media CHALLENGE?
- 3. TIME!
- 4. …and ROI?
- 5. FOUR Phases: Core Build-up Promotion Follow-up Solution? SYSTEM!
- 6. 4-Phase Profit SYSTEM PLAN: 1 year
- 7. Fundamentals: CONTENT + ENGAGEMENT Everyday posts 3x
- 8. Content
- 9. Mari says… “Content is KING, but
- 10. Five key areas to test: FREQUENCY 2x
- 11. ContentGems.com Spundge.com AllTop.com Swayy.co Feedly.com Scoop.it Paper.li Content curation tools
- 12. “The current industry benchmark allows for a
- 13. “The best businesses begin with EMPATHY @BrianSolis ”
- 14. Build anticipation – “coming soon!” Count-down Change
- 15. Can you really SELL on Facebook?
- 16. Conversion strategy FIRST build tons of value
- 17. Jab, Jab, Jab, Right Hook SEE: bit.ly/JJJRH_medium
- 18. Ideally, offer something for free first Webinar,
- 19. Promotion Calendar FREE Promotion Calendar & Launch Plan: http://bit.ly/promocal
- 20. “Last quarter I talked about our efforts
- 21. Facebook ads: Marketo
- 22. Surprise & delight!
- 23. Example Facebook Ads
- 24. Purpose = twofold: Capture last minute leads
- 25. Follow up posts
- 26. Follow up ads
- 27. Example Facebook System
- 28. Track & Measure
- 29. Facebook likes + PTAT Vanity metrics! …unless you can connect directly to ROI Vanity metrics
- 30. What metrics to measure on Facebook: more
- 31. Social media ROI
- 32. Social channels
- 33. Lead generation
- 34. Connect with Mari on these sites: Facebook:
Your BIGGEST Social Media CHALLENGE?
Слайд 64-Phase Profit SYSTEM
PLAN: 1 year in advance ➙ quarters
Add value
+ build community + test, track & measure
Business Page + Personal Profile
Слайд 7Fundamentals: CONTENT + ENGAGEMENT
Everyday posts
3x per day
Quality, relevant content
Combo of CREATE
+ CURATE (OPC)
Strive for maximum organic reach
Engage promptly
Listen
Identify superfans
Strive for maximum organic reach
Engage promptly
Listen
Identify superfans
1. CORE Phase
Слайд 10Five key areas to test:
FREQUENCY
2x a day? vs. 1x/hour?
TIMING
Day of week
+ time of day
Check “when fans online”
TYPE
Status update, photo, video, link
Also: offer, event, milestone, cover image
LENGTH
< 120 vs. 500 vs. 1,200 characters? (63k = max!)
TAGS
@ tag other Pages
Check “when fans online”
TYPE
Status update, photo, video, link
Also: offer, event, milestone, cover image
LENGTH
< 120 vs. 500 vs. 1,200 characters? (63k = max!)
TAGS
@ tag other Pages
Test
Слайд 11ContentGems.com
Spundge.com
AllTop.com
Swayy.co
Feedly.com
Scoop.it
Paper.li
Content curation tools
Слайд 12“The current industry benchmark allows for a response time of around
19.2 hours, which is an improvement compared to Q1’s response time, which was more than 22 hours. We advise brands to try to respond within 30 minutes. Depending on the nature of your service, you may want to consider 24/7 support.”
~Jan Rezab, CEO SocialBakers.com
Engage: “socially devoted”
Слайд 14Build anticipation – “coming soon!”
Count-down
Change cover image daily
Run a Contest
Consider paid
promotion
Solicit and empower affiliates
Do a big reveal!
Key: have all social channels & partners queued up
Solicit and empower affiliates
Do a big reveal!
Key: have all social channels & partners queued up
2. BUILD-UP Phase
Слайд 15Can you really
SELL on Facebook?
“Engage via the wall.
Sell via
ads.”
~Ken Rudin, Facebook Analytics Head
SOURCE: bit.ly/7FBinsights
~Ken Rudin, Facebook Analytics Head
SOURCE: bit.ly/7FBinsights
Слайд 16Conversion strategy
FIRST build tons of value (social equity)
Space out your offers
Clear
CTAs
Make it really easy for people to buy from you!
Make it really easy for people to buy from you!
Слайд 18Ideally, offer something for free first
Webinar, white paper, audio, video, membership
What
are you launching?
New product
New book
New software
New service offering
This is the time to do paid promotion
Cart opens
Early bird
Sale cut off dates
New product
New book
New software
New service offering
This is the time to do paid promotion
Cart opens
Early bird
Sale cut off dates
3. PROMOTION Phase
Слайд 20“Last quarter I talked about our efforts to grow our business
through improving the quality of our ads rather than just increasing the quantity. Our goal is to reach a point where the ads are as relevant and timely as the
content your friends share with you.”
~Mark Zuckerberg
Source: bit.ly/1h47fzO
Facebook ad relevancy
Слайд 24Purpose = twofold:
Capture last minute leads & sales
Gently segue back into
CORE Phase
Still time to join!
Last minute specials
Testimonials
Case studies
Still time to join!
Last minute specials
Testimonials
Case studies
4. FOLLOW-UP Phase
Слайд 30What metrics to measure on Facebook:
more traffic to your website
growth in
email subscribers
SEO – higher appearance on SERPs (search engine results pages)
increase in click through rate
increase in conversion rate to paying clients
increase in revenue
improved customer satisfaction
increase in brand sentiment
better ad performance
improved ROI on social media time and money invested
increase in word of mouth referrals
increase in high-star reviews
more foot traffic into your store
SEO – higher appearance on SERPs (search engine results pages)
increase in click through rate
increase in conversion rate to paying clients
increase in revenue
improved customer satisfaction
increase in brand sentiment
better ad performance
improved ROI on social media time and money invested
increase in word of mouth referrals
increase in high-star reviews
more foot traffic into your store
Suggested goals
Слайд 34Connect with Mari on these sites:
Facebook: www.facebook.com/marismith
Twitter: @marismith
Instagram @mari_smith
Google+: www.google.com/+marismith
LinkedIn: www.linkedin.com/in/marismith
Mari’s website: www.marismith.com
Q&A
