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5 Blog Improvement Tips & Tricks for B2B Blogging Beginners презентация
Содержание
- 1. 5 Blog Improvement Tips & Tricks for B2B Blogging Beginners
- 2. Content is King, Meet the Prince: Blog
- 3. Blogging 101: Can it be that easy? B2Bmarketingfor.me
- 4. What’s really in a blog post? Headline
- 5. Where’s the Quality Posts at? Tip 1:
- 6. How do I get sales/conversions? Tip 2:
- 7. Do they actually like me? Tip 3:
- 8. Where are they coming from? Tip 4:
- 9. Remembering the basics Tip 5: Spelling &
- 10. Getting the hits B2Bmarketingfor.me
- 11. Social Sharing? B2Bmarketingfor.me
- 12. What about comments? B2Bmarketingfor.me
- 13. Summing it Up! Tip 1: Make your
- 14. Start Now! B2Bmarketingfor.me
Content is King, Meet the Prince: Blog B2B companies who blog, generate 67% more leads than non-bloggers
[Inside View – 3/28/2012] 59% of B2B companies
believe that blogs are effective for
Слайд 2Content is King, Meet the Prince: Blog
B2B companies who blog, generate
67% more leads than non-bloggers
[Inside View – 3/28/2012]
59% of B2B companies believe that blogs are effective for marketing [Confidence Gap: Effectiveness Ratings for Tactics Among B2B Users- 2013]
59% of B2B companies believe that blogs are effective for marketing [Confidence Gap: Effectiveness Ratings for Tactics Among B2B Users- 2013]
B2Bmarketingfor.me
Слайд 4What’s really in a blog post?
Headline [title]
Key Message
Keywords
Visuals
CTA [Call to Actions]
Tags
Relevant
URL
Social Sharing Buttons
Social Sharing Buttons
B2Bmarketingfor.me
Слайд 5Where’s the Quality Posts at?
Tip 1: Make your content valuable
Quality over
quantity
Be consumable
Teach something new
Be consumable
Teach something new
B2Bmarketingfor.me
Слайд 6How do I get sales/conversions?
Tip 2: 90:10 Rule
Engage your audience with
what interests them – 90%
Self-Promote for the remaining 10%
Be transformative, it’s not always about being transactional
Self-Promote for the remaining 10%
Be transformative, it’s not always about being transactional
B2Bmarketingfor.me
Слайд 7Do they actually like me?
Tip 3: Put the User in User
Experience (UX)
Content is King but always consider your user’s experience
Bad experience = Bad reputation
Don’t make it hard for the user to consume your content, they have options
Content is King but always consider your user’s experience
Bad experience = Bad reputation
Don’t make it hard for the user to consume your content, they have options
B2Bmarketingfor.me
Слайд 8Where are they coming from?
Tip 4: Semantics, Keywords, & Tagging
Be Search
Engine Friendly
DO NOT overly write with only keywords
Image tags are your friend
Don’t forget your URL
DO NOT overly write with only keywords
Image tags are your friend
Don’t forget your URL
B2Bmarketingfor.me
Слайд 9Remembering the basics
Tip 5: Spelling & Grammar still matter!
Run spell check
Re-read
your posts to make sure your grammar & spelling are correct
Take the time to look credible in your user’s eyes
Take the time to look credible in your user’s eyes
B2Bmarketingfor.me
Слайд 13Summing it Up!
Tip 1: Make your content valuable
Tip 2: 90:10 Rule
Tip
3: Put the User in User Experience (UX)
Tip 4: Semantics, Keywords, & Tagging
Tip 5: Spelling & Grammar still matter!
Tip 4: Semantics, Keywords, & Tagging
Tip 5: Spelling & Grammar still matter!
B2Bmarketingfor.me
