Working the Content System:Empathy in Editorial Strategy презентация

Содержание

Content Strategy Lead

Слайд 1@meaningmeasure #LavaCon
Working the Content System: Empathy in Editorial Strategy
Misty Weaver October 13,

2014 @meaningmeasure

Слайд 2Content Strategy Lead

Слайд 3@meaningmeasure #LavaCon
You may know me from

Слайд 4Content Strategy is a Process
@meaningmeasure #LavaCon

Слайд 5“Useful, usable content is a process, not a product. It needs

people who are responsible for ongoing, editorial oversight. Set standards to inform changes and inspire growth.”

– From Content Strategy for the Web by Kristina Halvorson

@meaningmeasure #LavaCon

http://contentstrategy.com/

Слайд 6http://www.richardingram.co.uk/downloads/content_strategy_app_2038.png
http://www.smashingmagazine.com/2011/06/03/content-strategy-optimizing-your-efforts-for-success/
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Why Editorial?

Слайд 8@Speaker Hashtag @LavaCon
Appropriate Goals
imelenchon
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Слайд 9@Speaker Hashtag @LavaCon
Measurable Outcomes
imelenchon
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Слайд 10Murúg
Map for Process
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Слайд 11Turn, turn, turn
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Слайд 12Deliverables are not forever
kakisky
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Andrew Nhem https://blog.gathercontent.com/perils-content-deliverable-overload

Слайд 13Instruction is the best part of criticism
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Слайд 14@Speaker Hashtag @LavaCon
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Practice is a requirement

Слайд 15

Provide the right content,
for the right people,
in the right

place,
at the right time.

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Meghan Casey http://uxmag.com/articles/get-your-content-strategy-out-of-the-drawer-with-governance

Слайд 16

Provide the right content,
for the right people,
in the right

place,
at the right time,
with a system.

@meaningmeasure #LavaCon

Слайд 17http://www.richardingram.co.uk/downloads/content_strategy_app_2038.png
http://www.smashingmagazine.com/2011/06/03/content-strategy-optimizing-your-efforts-for-success/
@meaningmeasure #LavaCon
What Color Is Empathy?

Слайд 18clarita
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From advocacy to empathy

Слайд 19Customers
Users
Stakeholders
Influencers
Brand Advocates
Staff

Piresco
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ALL THE PEOPLE

Слайд 20Customers
Users Influencers
Brand Advocates
Clients
Stakeholders
Staff

Creators
Designers
Developers
Managers
Publishers
Syndicators
Sales People…



@meaningmeasure #LavaCon
ALL THE PEOPLE

Слайд 21Brian Solis
bit.ly/1kNKZL1
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ALL THE CHANNELS

Слайд 22Risk
© rionda
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ALL THE PIECES

Слайд 23Robyn Hughes Ryman
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From parts to sequences

Слайд 24@meaningmeasure #LavaCon
Our audience is not the client’s customer

Слайд 25@meaningmeasure #LavaCon
Content Strategy is a Process

Слайд 26@meaningmeasure #LavaCon
Design is a Process
Fabricio Teixeira
http://www.uxbooth.com/articles/the-ux-chameleon-and-its-multidisciplinary-skin/

Слайд 27Fabricio Teixeira
http://www.uxbooth.com/articles/the-ux-chameleon-and-its-multidisciplinary-skin/
Content Models
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Слайд 28Page Description Diagrams
“Are simply a tool for communicating IA decisions without

talking about the visual design”

Nick Finck http://www.slideshare.net/nickf/page-description-diagrams

Page Description Diagrams

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Слайд 29Page Description Diagrams
http://www.boxesandarrows.com/view/where_the_wireframes_are_special_deliverable_3
http://konigi.com/wiki/page-description-diagrams
@meaningmeasure #LavaCon

Слайд 30@meaningmeasure #LavaCon

Слайд 31Theme is Delight
Engaging, informative content for grassroots (free) marketing plan
Let

people know when, where, why, what, and how of World IA Day
Attract audiences and influencers to voluntarily share our messages and marketing materials


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World IA Day Activity

Слайд 32Instructions with approvers
Roles: 2 creators, 1 editor, 1 approver, 1

publisher
Create a distribution map for your content 5 reusable pieces/guides for other people to share your content
Write it on big paper, bring to the front
10 minutes
Winners get prizes!

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Game Play

Слайд 33TIME’S UP
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Слайд 34@meaningmeasure #LavaCon
Discuss

Слайд 35@meaningmeasure #LavaCon
Create
Edit
Approve
Publish

Roles and Tasks

Слайд 36@meaningmeasure #LavaCon
 
Update/Archive/Maintain/
Govern
Workflow

Слайд 37
Readability
Typography
Storytelling
Function
Form
Delightfulness

Navigation
Taxonomy
Metadata
SEO
Channel Rules
CMS
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Standards and Structure

Слайд 38Margot Bloomstein Content Strategy at Work http://appropriateinc.com/book/
Workflow at AdoptUsKids
Vanessa Casavant @casavant
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Слайд 39Workflow at AdoptUsKids
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Vanessa Casavant @casavant

Слайд 40Workflow at AdoptUsKids
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Vanessa Casavant

Слайд 41A Playbook for Innovators, Rulebreakers, and Changemakers by Dave Gray, Sunni

Brown, James Macanufo

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Gamestorming

Слайд 42
@Speaker Hashtag @LavaCon
Choreography
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Слайд 43Timing
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Слайд 44@meaningmeasure #LavaCon

Слайд 45Content is Political

Слайд 46We build infrastructure that supports everyone

Слайд 47Always Be Swayze

Слайд 48Enjoy these links
Kristina Halvorson http://contentstrategy.com/
Meghan Casey http://uxmag.com/articles/get-your-content-strategy-out-of-the-drawer-with-governance
Richard Ingram http://www.smashingmagazine.com/2011/06/03/content-strategy-optimizing-your-efforts-for-success/
Margot Bloomstein http://appropriateinc.com/book/
Andrew Nhem

https://blog.gathercontent.com/perils-content-deliverable-overload
Fabricio Teixeirahttp://www.uxbooth.com/articles/the-ux-chameleon-and-its-multidisciplinary-skin/
Nick Finck http://www.slideshare.net/nickf/page-description-diagrams
Dave Gray http://ow.ly/CDON4
World IA Day http://www.2015.worldiaday.org/

@meaningmeasure #LavaCon

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