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Writing Your Healthcare App Brief презентация
Содержание
- 1. Writing Your Healthcare App Brief
- 2. Scott Hague Owner and Development Director scott@integratedchange.net @integratedchg #healthappchat
- 3. What this webinar isn't
- 6. What this webinar is Practical with
- 7. What We Do “We move healthcare
- 8. This of course includes… The design,
- 9. 100% focus on healthcare
- 10. Why have we done this? Most undervalued
- 13. You are building something great here. A
- 14. Why are you doing this? Your boss
- 15. https://www.integratedchange.net/putting-patients-at-the-heart-of-the-european-digital-healthcare-agenda
- 16. Your customers are asking for one
- 17. “Mission control: we are about to develop an app”
- 19. Business plan? I want to develop an app!?!
- 20. www.businessmodelgeneration.com/canvas http://www.thehappystartup.co.uk/canvas/ Try some of these
- 21. Before you start Challenge yourself to say
- 22. “The only way to remain
- 23. Item 1: Users and Marketing
- 24. “The aim of marketing is to know
- 26. Free data Google analytics can provide
- 27. What you want to do is build
- 28. Look Internally Sales teams (GP/consultant liaison) Caregivers
- 29. Help them to visualise your goal Video,
- 30. Marketing? Oops… Where is my ROI?
- 31. Marketing Acquisition Retention Measurement www.grouphigh.com www.buzzstream.com www.journalisted.com
- 32. Launch date: Be realistic Be prepared
- 33. Licenses https://developer.apple.com/programs/ios/ https://play.google.com/apps/publish/signup/ https://dev.windows.com/en-US/getstarted
- 34. Be Smart With The Launch Android M - https://events.google.com/io2015/schedule# http://wheniskeynote.com
- 35. Item 2: Why
- 36. Check this out: Simon Sinek http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
- 37. Item 3: Objectives
- 38. Source: MobileSmith 2014 50% Less than
- 39. Solve only high value problems Thing big, start small Prioritise it
- 40. Always have a clear purpose
- 41. Item 4: Location No signal Cannot Connect!
- 42. Item 5: Regulation and Compliance
- 43. Medical Device Directive 93/42/EEC(MDD)8 When is software
- 44. Item 6: MoSCoW
- 45. https://www.integratedchange.net/developing-a-healthcare-app-for-young-people
- 46. Item 7: Devices & Platforms
- 47. 83.2%
- 48. App store catalogue by type Image source: Apple
- 49. Item 8: Content
- 50. Read all about it! Dynamic or static
- 51. Think about video Videos shot in the
- 52. What Is App Indexing? Google will index
- 53. Item 9: Paper Sketching
- 55. Item 10: Databases
- 56. Will the app connect to a
- 57. Database Integration Which system is the 'master'
- 58. Terms and conditions? Privacy policy? www.google.com/policies/privacy https://developer.apple.com/app-store/review/guidelines/
- 59. Item 11: Hosting
- 60. Required? Probably yes Who will pay?
- 61. Item 12: Support, monitoring, analytics
- 62. Who will support the app?
- 64. Make sure you have a framework to support your activities
- 65. …and that’s it The 12 items
- 66. Slideshare: http://www.slideshare.net/scotthague Phone: 0203 302 0600 Email: scott@integratedchange.net Twitter: @integratedchg
Scott Hague Owner and Development Director scott@integratedchange.net @integratedchg #healthappchat
Слайд 1Writing Your Healthcare App Brief
12 Steps To Success
www.integratedchange.net
Member of the British
Слайд 2Scott Hague
Owner and Development Director
scott@integratedchange.net
@integratedchg
#healthappchat
Слайд 6What this webinar is
Practical with links of useful tools and
documents for you to take away and use
Not a market statistics dump
By the end of it, you will have a means of creating a blueprint for your product
Not a market statistics dump
By the end of it, you will have a means of creating a blueprint for your product
Слайд 7What We Do
“We move healthcare organisations from traditional, paper intensive led
processes to one that encompasses a digital approach.”
Слайд 8This of course includes…
The design, development and deployment of:
Mobile Applications
Medical websites
Healthcare
marketing
Слайд 10Why have we done this?
Most undervalued yet important part of an
app development project…
…the brief
…the brief
Слайд 13You are building something great here. A product, not a bit
of IT software
And when you have built it, then what? Do you know?
Слайд 14Why are you doing this?
Your boss has told you to go
away and develop an app but you don’t know where to start?
You need to apply for funding?
You have a great idea and need to convince the board to gain approval?
You’re an agency and you need to get your clients into line!
You need to apply for funding?
You have a great idea and need to convince the board to gain approval?
You’re an agency and you need to get your clients into line!
Слайд 15https://www.integratedchange.net/putting-patients-at-the-heart-of-the-european-digital-healthcare-agenda
Слайд 20www.businessmodelgeneration.com/canvas
http://www.thehappystartup.co.uk/canvas/
Try some
of these
Слайд 21Before you start
Challenge yourself to say “I don’t know” first
So when
entering this exercise, don’t go in with ideas, listen.
Слайд 22
“The only way to remain great is to keep on applying
the fundamental principles that made you great”
Jim Collins, Good to Great; why companies make the leap and other don't
Jim Collins, Good to Great; why companies make the leap and other don't
Слайд 24“The aim of marketing is to know and understand the customer
so well the product or service fits him and sells itself.”
Peter F. Drucker
Peter F. Drucker
Слайд 26Free data
Google analytics can provide you a wealth of information, demographic
and behaviour
Existing apps
Existing apps
Don’t know?
Then ask!
Simple survey, 15 questions
Paper, iPad
Try this – www.polldaddy.com
Слайд 27What you want to do is build up a persona
Still want
more data?
Try these –
https://www.pollfish.com
https://www.quicksurveys.com
http://www.onepoll.com
http://www.google.com/insights/consumersurveys/home
https://www.whatdotheyknow.com
Try these –
https://www.pollfish.com
https://www.quicksurveys.com
http://www.onepoll.com
http://www.google.com/insights/consumersurveys/home
https://www.whatdotheyknow.com
Try this – persona sheet
Слайд 28Look Internally
Sales teams (GP/consultant liaison)
Caregivers
Nurses, doctors
Customer services
Call centres
Back office admin
Receptionist
Слайд 29Help them to visualise your goal
Video, graphics and moodboards
Doesn’t have to
be complex
Try these –
https://niice.co
www.pintrest.com
Moodboard (lite)
Try these –
https://niice.co
www.pintrest.com
Moodboard (lite)
Слайд 31Marketing
Acquisition
Retention
Measurement
www.grouphigh.com
www.buzzstream.com
www.journalisted.com
www.helpareporter.com
www.flacklist.com
www.backtweets.com
Flurry
Localytics
Fiksu
Google app analytics
Apple App Store analytics (beta)
http://rater.localytics.com/#/ios/
Urbanairship
Appentive
Swrve
www.campaignmonitor.com
www.getdrip.com
Слайд 33Licenses
https://developer.apple.com/programs/ios/
https://play.google.com/apps/publish/signup/
https://dev.windows.com/en-US/getstarted
Слайд 34Be Smart With The Launch
Android M - https://events.google.com/io2015/schedule#
http://wheniskeynote.com
Слайд 36Check this out:
Simon Sinek
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Слайд 38Source: MobileSmith 2014
50%
Less than
mHealth apps downloaded
500+ times
26%
are used only once
2/3
Abandoned
after 10th use
Слайд 43Medical Device Directive 93/42/EEC(MDD)8
When is software a Medical Device?
May 2015
PAS 277:
2015 launched
June 2015
NIB Kitemarking proposals published
End of 2015
Kitemarking to begin
https://www.gov.uk/government/publications/medical-devices-software-applications-apps
June 2015
NIB Kitemarking proposals published
End of 2015
Kitemarking to begin
https://www.gov.uk/government/publications/medical-devices-software-applications-apps
Member 47561908
Слайд 50Read all about it!
Dynamic or static content?
New content required?
Will you link
off to a website?
Images?
Video?
Слайд 51Think about video
Videos shot in the vertical position are viewed in
completion 9x more than videos shot horizontally
Слайд 52What Is App Indexing?
Google will index apps just like websites
Apps will
then appear in search
Check these out:
https://www.integratedchange.net/using-app-deep-links-to-market-your-healthcare-app
https://developers.google.com/app-indexing/
Check these out:
https://www.integratedchange.net/using-app-deep-links-to-market-your-healthcare-app
https://developers.google.com/app-indexing/
Слайд 56 Will the app connect to a database?
What is the
data?
Who owns the data?
What type of database is it?
Is external access allowed?
Internal data/security governance?
What data stays on the device – any?
External data compliance?
Who owns the data?
What type of database is it?
Is external access allowed?
Internal data/security governance?
What data stays on the device – any?
External data compliance?
Database Check…
https://www.wcppe.org.uk/sites/default/files/file/NES/CaldicottPrinciples-DataProtectionAct.pdf
Слайд 57Database Integration
Which system is the 'master' of the data?
Will the information
move 'one way' or in both directions?
Слайд 58Terms and conditions?
Privacy policy?
www.google.com/policies/privacy
https://developer.apple.com/app-store/review/guidelines/
Слайд 60Required? Probably yes
Who will pay?
Access for developers?
Multiple environments are required
Hosting
Слайд 66Slideshare: http://www.slideshare.net/scotthague
Phone: 0203 302 0600
Email: scott@integratedchange.net
Twitter: @integratedchg
Web: www.integratedchange.net
http://www.copashow.co.uk, June 10th – 11th , D48
