Презентация на тему Writing Your Healthcare App Brief

Презентация на тему Writing Your Healthcare App Brief, предмет презентации: Красота и здоровье. Этот материал содержит 66 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

Слайды и текст этой презентации

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Writing Your Healthcare App Brief

12 Steps To Success

www.integratedchange.net

Member of the British Standards
Institute (BSI). Member 47561908


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Scott Hague
Owner and Development Director

scott@integratedchange.net

@integratedchg

#healthappchat


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What this webinar isn't


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What this webinar is

Practical with links of useful tools and documents for you to take away and use

Not a market statistics dump

By the end of it, you will have a means of creating a blueprint for your product


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What We Do


“We move healthcare organisations from traditional, paper intensive led processes to one that encompasses a digital approach.”


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This of course includes…


The design, development and deployment of:

Mobile Applications

Medical websites
Healthcare marketing



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100% focus on healthcare


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Why have we done this?

Most undervalued yet important part of an app development project…

…the brief


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You are building something great here. A product, not a bit of IT software

And when you have built it, then what? Do you know?


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Why are you doing this?

Your boss has told you to go away and develop an app but you don’t know where to start?

You need to apply for funding?

You have a great idea and need to convince the board to gain approval?

You’re an agency and you need to get your clients into line!


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https://www.integratedchange.net/putting-patients-at-the-heart-of-the-european-digital-healthcare-agenda


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Your customers are asking for one


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“Mission control: we are about to develop an app”


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Business plan?

I want to develop an app!?!


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www.businessmodelgeneration.com/canvas

http://www.thehappystartup.co.uk/canvas/

Try some

of these


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Before you start

Challenge yourself to say “I don’t know” first


So when entering this exercise, don’t go in with ideas, listen.



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“The only way to remain great is to keep on applying the fundamental principles that made you great”


Jim Collins, Good to Great; why companies make the leap and other don't












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Item 1:

Users and Marketing


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“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

Peter F. Drucker


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Free data

Google analytics can provide you a wealth of information, demographic and behaviour
Existing apps

Don’t know?

Then ask!
Simple survey, 15 questions
Paper, iPad

Try this – www.polldaddy.com


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What you want to do is build up a persona

Still want more data?

Try these –
https://www.pollfish.com
https://www.quicksurveys.com
http://www.onepoll.com
http://www.google.com/insights/consumersurveys/home
https://www.whatdotheyknow.com

Try this – persona sheet


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Look Internally

Sales teams (GP/consultant liaison)
Caregivers
Nurses, doctors
Customer services
Call centres
Back office admin
Receptionist


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Help them to visualise your goal
Video, graphics and moodboards
Doesn’t have to be complex

Try these –
https://niice.co
www.pintrest.com
Moodboard (lite)


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Marketing?

Oops…

Where is my ROI?


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Marketing

Acquisition

Retention

Measurement

www.grouphigh.com
www.buzzstream.com
www.journalisted.com
www.helpareporter.com
www.flacklist.com
www.backtweets.com

Flurry
Localytics
Fiksu
Google app analytics
Apple App Store analytics (beta)
http://rater.localytics.com/#/ios/

Urbanairship
Appentive
Swrve
www.campaignmonitor.com
www.getdrip.com


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Launch date: Be realistic Be prepared


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Licenses



https://developer.apple.com/programs/ios/


https://play.google.com/apps/publish/signup/


https://dev.windows.com/en-US/getstarted



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Be Smart With The Launch

Android M - https://events.google.com/io2015/schedule#

http://wheniskeynote.com


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Item 2:

Why


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Check this out:

Simon Sinek

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html


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Item 3:

Objectives


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Source: MobileSmith 2014


50%

Less than

mHealth apps downloaded
500+ times

26%

are used only once

2/3

Abandoned after 10th use


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Solve only high value problems

Thing big, start small

Prioritise it


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Always have a clear purpose


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Item 4:

Location

No signal

Cannot
Connect!


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Item 5:

Regulation and Compliance


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Medical Device Directive 93/42/EEC(MDD)8
When is software a Medical Device?

May 2015
PAS 277: 2015 launched

June 2015
NIB Kitemarking proposals published

End of 2015
Kitemarking to begin


https://www.gov.uk/government/publications/medical-devices-software-applications-apps

Member 47561908


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Item 6:

MoSCoW


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https://www.integratedchange.net/developing-a-healthcare-app-for-young-people


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Item 7:

Devices & Platforms


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83.2%


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App store catalogue by type

Image source: Apple


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Item 8:

Content


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Read all about it!

Dynamic or static content?

New content required?

Will you link off to a website?

Images?
Video?


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Think about video

Videos shot in the vertical position are viewed in completion 9x more than videos shot horizontally



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What Is App Indexing?

Google will index apps just like websites

Apps will then appear in search


Check these out:

https://www.integratedchange.net/using-app-deep-links-to-market-your-healthcare-app

https://developers.google.com/app-indexing/


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Item 9:

Paper Sketching


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Item 10:

Databases


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Will the app connect to a database?
What is the data?
Who owns the data?
What type of database is it?
Is external access allowed?
Internal data/security governance?
What data stays on the device – any?
External data compliance?

Database Check…

https://www.wcppe.org.uk/sites/default/files/file/NES/CaldicottPrinciples-DataProtectionAct.pdf


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Database Integration

Which system is the 'master' of the data?


Will the information move 'one way' or in both directions?


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Terms and conditions?

Privacy policy?

www.google.com/policies/privacy
https://developer.apple.com/app-store/review/guidelines/


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Item 11:

Hosting


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Required? Probably yes

Who will pay?

Access for developers?

Multiple environments are required

Hosting


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Item 12:

Support, monitoring, analytics


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Who will support the app?


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Make sure you have a framework to support your activities


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…and that’s it

The 12 items for a successful healthcare app brief

Thank you!


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Slideshare: http://www.slideshare.net/scotthague

Phone: 0203 302 0600
Email: scott@integratedchange.net
Twitter: @integratedchg
Web: www.integratedchange.net

http://www.copashow.co.uk, June 10th – 11th , D48


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