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The Worldwide HCP Social Media Study презентация
Содержание
- 1. The Worldwide HCP Social Media Study
- 2. Diabetes in 2013-14 The global burden and
- 3. Learning from Healthcare Professionals A distilled view
- 4. 8,189,534 People connected to HCPs in the
- 5. Most conversation is about Type 2 Diabetes
- 6. >300 HCP Roles
- 7. Top 15 HCP roles by share of voice of >300 HCP roles in study
- 8. >200,000 posts; 19,000 HCPs in >125 countries n=16,896
- 9. HCP networks within networks n=16,896
- 10. Most influential endocrinologists – virtual network
- 11. Relationship matters Relationship matters A virtual professional
- 12. HCP: Activism for patients Partha Kar is
- 13. Multi-dimensional data
- 14. Time & role: what the data tells us
- 15. Global diabetes timeline The story told by HCPs in social media All HCP conversation
- 16. Global diabetes timeline: Roles Endocrinologists
- 17. News: Fall in diabetes-related deaths “Good news:
- 18. News: Fall in diabetes-related deaths – sceptics?
- 19. Global diabetes timeline: Roles Endocrinologists
- 20. News: Roche halts trial of diabetes drug 8-14 July 2013 Frustrated
- 21. News: Roche halts trial of diabetes drug – mixed reactions 8-14 July 2013 Indifferent Concerned
- 22. Global diabetes timeline: Roles Endocrinologists
- 23. Global diabetes timeline: Roles Leadership roles
- 24. Global diabetes timeline: Roles Neurosurgeons
- 25. Global diabetes timeline: Roles Registered Nurses
- 26. Global diabetes timeline: Roles Dieticians
- 27. Multi-dimensional data
- 28. Time & topics: what the data tells us
- 29. Global diabetes timeline: Topics by patient age group HCP conversation about all diabetes topics
- 30. USPSTF backs universal diabetes testing for pregnant
- 31. Diabetes testing for pregnant women - Japan
- 32. Multi-dimensional data
- 33. Place & topics: what the data tells us
- 34. Geography matters Key topics around prevention, diagnosis & management vary by country
- 35. Diabetes in multiple dimensions
- 36. INSIGHTS FOR PHARMA
- 37. HCPs who talk about diabetes and pharma brands
- 38. HCP mentions of pharmaceutical companies & products
- 39. HCP roles discussing GSK products over time 300 200 100
- 40. GSK & products global picture – map of HCPs
- 41. GSK examples Sensational Alarmed Sharing Shocked? Balancing
- 42. Avandia FDA review – live updates via social media Highlighting Observing Observing Sensational Sharing Frustrated
- 43. Avandia – the feedback Warning Encouraging Warning Warning
- 44. Reaction turns more positive Supportive Supportive Hopeful Empathetic Encouraging
- 45. Changing attitudes in HCP conversation 300 200
- 46. What next? Dive deeper: Questions about this study? daniel.ghinn@creationhealthcare.com @EngagementStrat www.creationhealthcare.com
Diabetes in 2013-14 The global burden and threat of NCDs constitutes a major public health challenge that undermines social and economic development throughout the world… World Health Organization, Global
Слайд 1Digital Opinion Leaders in Diabetes
The Worldwide HCP Social Media Study
Daniel Ghinn,
Creation Healthcare @EngagementStrat
Слайд 2Diabetes in 2013-14
The global burden and threat of NCDs constitutes a
major public health challenge that undermines social and economic development throughout the world…
World Health Organization,
Global Action Plan for the Prevention & Control of Noncommunicable Diseases 2013-2020
World Health Organization,
Global Action Plan for the Prevention & Control of Noncommunicable Diseases 2013-2020
By the end of 2013, diabetes will have caused 5.1 million deaths and cost USD 548 billion in healthcare spending. Without concerted action to prevent diabetes, in less than 25 years’ time there will be 592 million people living with the disease. Most of those cases would be preventable.
International Diabetes Federation,
IDF Diabetes Atlas, 6th Edition, 2013
Diabetes is a huge
and growing problem,
and the costs to society
are high and escalating.
Слайд 3Learning from Healthcare Professionals
A distilled view of public social media conversations
70M+
websites
Full Twitter ‘Firehose’ feed
All major social media
Full Twitter ‘Firehose’ feed
All major social media
>100,000 verified
healthcare professional
(HCP) sources covering
websites & social media
Слайд 48,189,534
People connected to HCPs in the study
47,875
HCPs connected to diabetes conversation
205,889
HCP
Tweets & posts about diabetes
19,068
HCP authors in study
189,402
HCP Tweets about diabetes
16,896
HCPs Tweeting about diabetes
Big Data: impact of Healthcare Professionals
Слайд 5Most conversation is about Type 2 Diabetes
n=27,017
Most HCP conversation about
diabetes
does not refer explicitly
to a diabetes type, but implies Type 2.
to a diabetes type, but implies Type 2.
Слайд 11Relationship matters
Relationship matters
A virtual professional network
connected by diabetes
Endocrinologists discussing diabetes
online
Слайд 12HCP: Activism for patients
Partha Kar is also the most engaged HCP
by peers in diabetes
Activating
Слайд 17News: Fall in diabetes-related deaths
“Good news: the risk of dying early
due to diabetes has been greatly reduced! …
The treatment helps!”
The treatment helps!”
17-23 June 2013
Physician, Researcher & Writer
Norway
Optimistic
Слайд 18News: Fall in diabetes-related deaths – sceptics?
17-23 June 2013
General Practitioner &
Blogger
UK
UK
Questioning
Sceptical
Слайд 21News: Roche halts trial of diabetes drug – mixed reactions
8-14 July
2013
Indifferent
Concerned
Слайд 29Global diabetes timeline: Topics by patient age group
HCP conversation about all
diabetes topics
Слайд 30USPSTF backs universal diabetes testing for pregnant women
“Interesting that the
US Preventive Services Task force now recommends what has been the standard of care for years.”
13-19 January 2014
Supportive
Frustrated
Cynical
Interpreting
Слайд 31Diabetes testing for pregnant women - Japan
“Doctor Song Mingyuan said that
there were some gynaecologists who didn’t do their jobs properly, such as not conducting examinations for gestational diabetes, and it’s true. We recently got someone from a place like this, which does so little pregnancy examinations, it’s ridiculous. For blood samples, all they do for early stage examinations is check for infectious diseases and do a red blood cell count, and then for mid stage examinations, they just check for casual blood glucose. And then they just go home. Come on, seriously, stop it.”
13-19 January 2014
Frustrated
Слайд 38HCP mentions of pharmaceutical companies & products
HCP conversation about all diabetes
topics
300
200
100
Слайд 42Avandia FDA review – live updates via social media
Highlighting
Observing
Observing
Sensational
Sharing
Frustrated
Слайд 46What next? Dive deeper:
Questions about this study?
daniel.ghinn@creationhealthcare.com
@EngagementStrat
www.creationhealthcare.com
