Презентация на тему Taking Charge of Our Bodies

Презентация на тему Презентация на тему Taking Charge of Our Bodies, предмет презентации: Красота и здоровье. Этот материал содержит 78 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

Слайды и текст этой презентации

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Image: Creative Commons/Asher isbrucker@flickr.comFor more than a decade, Havas Worldwide has
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Image: Creative Commons/Asher isbrucker@flickr.com

For more than a decade, Havas Worldwide has been tracking the roughly 15‒20% of consumers who are influencing trends and shaping markets around the globe

Key characteristics:
Embrace innovation
Constantly seek out information and experiences
Enthusiastic adopters of new media and technologies
“Human media” who transport attitudes and ideas
Marketing savvy and demanding of brand partners
Highly influential and sought-after for opinions and recommendations

20% of the 2015 sample qualify as Prosumers


Слайд 3
IN THIS STUDY, WE EXAMINE SHIFTING ATTITUDES TOWARD THE BODY Image:
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IN THIS STUDY, WE EXAMINE SHIFTING ATTITUDES TOWARD THE BODY

Image: Creative Commons/Charlotte Astrid@flickr.com

Including:

Perspectives on the body and physical health

Attitudes toward beauty

Responses to technological advances

The role of brands


Слайд 4
HAVAS WORLDWIDE ● 2015 GLOBAL PROSUMER STUDYAustralia ● Belgium ● Brazil
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HAVAS WORLDWIDE ● 2015 GLOBAL PROSUMER STUDY

Australia ● Belgium ● Brazil ● Canada ● China ● Colombia ● Czech Republic ● Estonia ● France Germany ● India ● Ireland ● Italy ● Japan ● Latvia ● Lithuania ● Malaysia ● Mexico ● Netherlands Poland ● Portugal ● Saudi Arabia ● Singapore ● South Africa ● Spain ● United Arab Emirates
United Kingdom ● United States


Слайд 5
FOR CENTURIES, PEOPLE DIDN’T FULLY  OWN THEIR BODIES Women’s bodies
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FOR CENTURIES, PEOPLE DIDN’T FULLY OWN THEIR BODIES

Women’s bodies were intended for birthing children

Men’s bodies were used for labor of another kind

Image: Creative Commons/Duncan C@flickr.com


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IN RECENT DECADES, WE’VE SEE UNPRECEDENTED MOVEMENT TOWARD BODY OWNERSHIP—PRIMARILY LED
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IN RECENT DECADES, WE’VE SEE UNPRECEDENTED MOVEMENT TOWARD BODY OWNERSHIP—PRIMARILY LED BY WOMEN

Image: Creative Commons/radarxlove@flickr.com

Image: Creative Commons/Charlotte Cooper@flickr.com


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NOW MEN, TOO, ARE CLAIMING THEIR RIGHTSPushing back against limits on what’s acceptable for men
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NOW MEN, TOO, ARE CLAIMING THEIR RIGHTS

Pushing back against limits on what’s acceptable for men


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Who owns your body?81%“Myself”Image: Creative Commons/Matus Gul’ava@flickr.comOUR BODIES BELONG TO US…
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Who owns your body?

81%
“Myself”

Image: Creative Commons/Matus Gul’ava@flickr.com

OUR BODIES BELONG TO US…


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…AND HAVE BECOME A CANVAS FOR SELF-EXPRESSIONImage: Creative Commons/William Cho@flickr.com
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…AND HAVE BECOME A CANVAS FOR SELF-EXPRESSION

Image: Creative Commons/William Cho@flickr.com


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DESPITE THE NEGATIVE HEADLINES, #WE♥OURBODIES
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DESPITE THE NEGATIVE HEADLINES, #WE♥OURBODIES


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(ALBEIT WITH CLEAR CULTURAL DISTINCTIONS)
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(ALBEIT WITH CLEAR CULTURAL DISTINCTIONS)


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So, now that people are taking ownership  of their bodies
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So, now that people are taking ownership of their bodies and feel good about them… WHAT’S NEXT?

Image: Creative Commons/Martin@flickr.com


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WE’LL EXPLORE 4 KEY FINDINGS:A typology of body perspectives“Beauty fatigue” and
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WE’LL EXPLORE 4 KEY FINDINGS:

A typology of body perspectives

“Beauty fatigue” and high-tech solutions

Sugar and fat as the new
tobacco

New frontiers of body enhancement


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Image: Creative Commons/Luke Larsson@flickr.com1A TYPOLOGY OF BODY PERSPECTIVES
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Image: Creative Commons/Luke Larsson@flickr.com

1

A TYPOLOGY OF BODY
PERSPECTIVES


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Our respective cultures influence how we  feel about our bodiesImage: Creative Commons/Herbalizer@flickr.com
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Our respective cultures influence how we feel about our bodies

Image: Creative Commons/Herbalizer@flickr.com


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28 Countries, 3 Key Body PerspectivesHybrids
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28 Countries, 3 Key Body Perspectives

Hybrids


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LAID-BACKRELAXEDFUNVALUE EXPERIENCEEXCITEMENTADVENTUREPLEASURE SEEKERS(BRAZIL, CANADA, FRANCE, ITALY, LITHUANIA, SPAIN)
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LAID-BACK

RELAXED

FUN

VALUE EXPERIENCE

EXCITEMENT

ADVENTURE

PLEASURE SEEKERS
(BRAZIL, CANADA, FRANCE, ITALY, LITHUANIA, SPAIN)



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SEEKING FUN, AMUSEMENT & EXCITEMENT
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SEEKING FUN, AMUSEMENT & EXCITEMENT



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PLEASURE SEEKERS ARE MORE AT EASE WITH THEIR BODIESPLEASURE SEEKERSGLOBAL TOTAL:
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PLEASURE SEEKERS ARE MORE AT EASE WITH
THEIR BODIES

PLEASURE SEEKERS

GLOBAL TOTAL: 44%

I AM SATISFIED WITH MY LEVEL OF FITNESS

% agree strongly/somewhat

OTHERS


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IT’S NOT SIMPLY A MATTER OF BEING FIT“I am satisfied with
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IT’S NOT SIMPLY A MATTER OF BEING FIT

“I am satisfied with my current weight”

% of population that is overweight

% agreeing strongly/somewhat

Source: http://www.forbes.com/2007/02/07/worlds-fattest-countries-forbeslife-cx_ls_0208worldfat.html


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THEY’RE ALSO NOT OPPOSED TO ENHANCEMENTS  (AS LONG AS THEY
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THEY’RE ALSO NOT OPPOSED TO ENHANCEMENTS (AS LONG AS THEY ALSO ENHANCE THE PLEASURE)

Source: International Society of Aesthetic Plastic Surgery, 2013

“First off, I do this for me. These kinds of things you need to do for yourself. And second, there’s nothing better than getting a compliment, right? That you’re good, that you’re sexy.”

—46-year-old cosmetic surgery devotee (via NPR)


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BALANCEDNATURALHOLISTICADAPTIVELISTEN TO THE BODYHOLISTIC ENTHUSIASTS(BELGIUM, CHINA, GERMANY, INDIA, POLAND, UNITED ARAB EMIRATES)
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BALANCED

NATURAL

HOLISTIC

ADAPTIVE

LISTEN TO THE BODY


HOLISTIC ENTHUSIASTS
(BELGIUM, CHINA, GERMANY, INDIA, POLAND, UNITED ARAB EMIRATES)


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HOLISTIC ENTHUSIASTS ARE MORE TUNED IN TO NATUREIn China and India,
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HOLISTIC ENTHUSIASTS ARE MORE TUNED IN TO NATURE

In China and India, respondents were 2X as likely to have undergone a juice cleanse or “detox” in past year (vs. global average)


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FOCUSED ON PREVENTING ILLNESSES RATHER THAN REACTING TO THEM57% of Indians
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FOCUSED ON PREVENTING ILLNESSES RATHER
THAN REACTING TO THEM

57% of Indians are making a point to get more sleep (vs. 36% global average)


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NATURE IS NOT JUST RESPECTED BUT REVEREDI LIKE TO SHOW OFF
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NATURE IS NOT JUST RESPECTED BUT REVERED

I LIKE TO SHOW OFF MY BODY IN ITS NATURAL STATE

vs. There are parts of my body that I like to hide/disguise as much as possible

Image: Creative Commons/Ying ZHANG@flickr.com


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THE FUNCTIONALISTS(AUSTRALIA, JAPAN, MALAYSIA, NETHERLANDS, SINGAPORE, UK, US)POWERFULSTRONGMACHINEPEAK PERFORMANCE PERFECTIONFIT
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THE FUNCTIONALISTS
(AUSTRALIA, JAPAN, MALAYSIA, NETHERLANDS, SINGAPORE, UK, US)

POWERFUL

STRONG

MACHINE

PEAK PERFORMANCE

PERFECTION

FIT


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FUNCTIONALISTS SEE THE BODY AS A MACHINE— SOMETHING TO BE USED & PERFECTED
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FUNCTIONALISTS SEE THE BODY AS A MACHINE— SOMETHING TO BE USED & PERFECTED


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THEY’RE ASHAMED WHEN THEIR  IDEAL IS NOT ACHIEVED THERE ARE
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THEY’RE ASHAMED WHEN THEIR IDEAL IS NOT ACHIEVED

THERE ARE PARTS OF MY BODY THAT I LIKE TO HIDE/DISGUISE AS MUCH AS POSSIBLE

vs. I like to show off my body in its natural state


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LOOKING FOR A “MIRACLE” TO OBTAIN THIS IDEAL BODY
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LOOKING FOR A “MIRACLE” TO OBTAIN THIS
IDEAL BODY


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RARELY SATISFIED WITH THE OUTCOMEMY BODY IS A SOURCE OF PRIDE
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RARELY SATISFIED WITH THE OUTCOME

MY BODY IS A SOURCE OF PRIDE


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WHILE EACH PERSPECTIVE OFFERS A DIFFERENT APPROACH TO THE CARE OF
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WHILE EACH PERSPECTIVE OFFERS A DIFFERENT APPROACH TO THE CARE OF THE BODY, ONE CONSENSUS IS CLEAR: THERE IS AN INCREASING SENSE OF PERSONAL RESPONSIBILITY FOR THE SELF




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Image: Creative Commons/Joe 13@flickr.comONLY 1/2 THE GLOBAL SAMPLE THINK IT WOULD
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Image: Creative Commons/Joe 13@flickr.com

ONLY 1/2 THE GLOBAL SAMPLE THINK IT WOULD BE GOOD TO HAVE A PILL THAT LETS PEOPLE LOSE WEIGHT QUICKLY AND SAFELY

(If you’re going to eat your cake, you should have to work it off, too…)


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2“BEAUTY FATIGUE”& HIGH-TECH SOLUTIONSImage: Creative Commons/P-J-Trash@flickr.com
Текст слайда:

2

“BEAUTY FATIGUE”
& HIGH-TECH SOLUTIONS

Image: Creative Commons/P-J-Trash@flickr.com


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PEOPLE HAVE GROWN WEARY OF  STRICT STANDARDS OF BEAUTY
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PEOPLE HAVE GROWN WEARY OF STRICT STANDARDS OF BEAUTY


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DOES ANYONE EVEN KNOW WHAT  “TRUE BEAUTY” IS ANYMORE?% agreeing strongly/somewhat
Текст слайда:

DOES ANYONE EVEN KNOW WHAT “TRUE BEAUTY” IS ANYMORE?

% agreeing strongly/somewhat


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MAKING WAY FOR A MORE NATURAL PATH TO  BEAUTY (AND LIVING)
Текст слайда:

MAKING WAY FOR A MORE NATURAL PATH TO BEAUTY (AND LIVING)


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FEWER PEOPLE ARE IGNORING THE BENEFITS OF AN ACTIVE LIFESTYLE AND
Текст слайда:

FEWER PEOPLE ARE IGNORING THE BENEFITS OF AN ACTIVE LIFESTYLE AND HEALTHY DIET

Image: Creative Commons/Stevie Spiers Photography@flickr.com

17%

54%

“I don’t exercise”

“Compared with a couple of years ago, I am overeating less often”


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EXERCISING MORE FOR HOW IT MAKES YOU FEEL— RATHER THAN JUST
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EXERCISING MORE FOR HOW IT MAKES YOU FEEL— RATHER THAN JUST FOR OUTWARD APPEARANCE

Why do you exercise?



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STRONG IS THE NEW SKINNY
Текст слайда:

STRONG
IS THE NEW SKINNY


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TAKING LESSONS FROM THE EAST75% of Prosumers and 63% of mainstream
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TAKING LESSONS FROM THE EAST

75% of Prosumers and 63% of mainstream try to “listen” to their bodies more than they used to*

Image: Creative Commons/Take back your health conference@flickr.com

*Havas Worldwide 2012 Prosumer Report: “My Body, Myself, Our Problem: Health and Wellness in Modern Times”


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A MORE NATURAL & SUSTAINABLE APPROACH TO HEALTHImage: Creative Commons/MATT GIBSON@flickr.com
Текст слайда:

A MORE NATURAL & SUSTAINABLE APPROACH TO HEALTH

Image: Creative Commons/MATT GIBSON@flickr.com



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Image: Creative Commons/Sarah Joy@flickr.comTHE PROMISE OF A LIFESTYLE OVERHAUL  RATHER
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Image: Creative Commons/Sarah Joy@flickr.com

THE PROMISE OF A LIFESTYLE OVERHAUL RATHER THAN A QUICK FIX

Stick to a prescribed exercise regimen for the rest of my life

Avoid all unhealthful foods for the rest of my life

TO ENSURE MY BODY STAYS AT ITS BEST, I AM WILLING TO…


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While the aspiration of sticking to a strict exercise or nutrition
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While the aspiration of sticking to a strict exercise or nutrition regimen for the rest of one’s life may not be realistic… Tech can lend a helping hand

Image: Creative Commons/Vincenzo Fiore@flickr.com


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MY IDEAL BODY IS ENHANCED BY SCIENCE TO ALWAYS BE AT
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MY IDEAL BODY IS ENHANCED BY SCIENCE TO ALWAYS BE AT PEAK FITNESS/PERFORMANCE

Image: Creative Commons/Simon Abrams@flickr.com

THE YOUNGEST AND MORE PROGRESSIVE CONSUMERS ARE MORE WILLING TO TINKER WITH NATURE

vs. My ideal body is the one nature gave me and that I keep at its best through natural means


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IF I HAD THE OPTION, I WOULD CHOOSE TO BE A
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IF I HAD THE OPTION, I WOULD CHOOSE TO BE A CYBORG

Image: Creative Commons/Donald Jusa@flickr.com

% agreeing strongly/somewhat


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MOST PEOPLE AREN’T QUITE THERE YET…BUT SEE TECH AS AN AID
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MOST PEOPLE AREN’T QUITE THERE YET…BUT SEE TECH AS AN AID TO MAINTAINING EVERYDAY HEALTH


DIGITAL DEVICES THAT MONITOR EVERY ASPECT OF ONE’S PHYSICAL HEALTH WOULD BE GOOD FOR SOCIETY

I USE AT LEAST ONE DIGITAL APP/DEVICE TO MONITOR MY PHYSICAL HEALTH

% agreeing strongly/somewhat


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WITH ALL THE MIXED MESSAGES OUT THERE, IT’S LITTLE WONDER THAT
Текст слайда:

WITH ALL THE MIXED MESSAGES OUT THERE, IT’S LITTLE WONDER THAT AROUND 1/2 THE MAINSTREAM AND 2/3 OF PROSUMERS ARE RESEARCHING HEALTH MATTERS ONLINE MORE OFTEN THESE DAYS

COFFEE

EGGS

Does it elevate blood pressure? Or reduce the risk of diabetes and cirrhosis of the liver?

Do they increase cholesterol? Or protect against certain types of stroke?

WHOLE WHEAT

Is it “heart healthy”? Or does it increase the risk of cardiovascular disease?


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3SUGAR & FAT = THE NEW TOBACCOAmid all the confusion, some lessons are sticking…
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3

SUGAR & FAT = THE NEW TOBACCO

Amid all the confusion, some lessons are sticking…


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SUGAR, SPICE & EVERYTHING TERRIBLE FOR YOU?
Текст слайда:


SUGAR, SPICE & EVERYTHING TERRIBLE FOR YOU?


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PEOPLE ARE BEING MADE MORE AWARE OF THE DANGERS OF EXCESSIVE SUGAR CONSUMPTION
Текст слайда:

PEOPLE ARE BEING MADE MORE AWARE OF THE DANGERS OF EXCESSIVE SUGAR CONSUMPTION


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…AND BRANDS ARE UNDER PRESSURE TO RESPOND
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…AND BRANDS ARE UNDER PRESSURE TO RESPOND


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Following a rush of negative media surrounding the high sugar and
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Following a rush of negative media surrounding the high sugar and calorie content of its breakfast cereals, Kellogg’s cuts sugar


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GROWING EVIDENCE OF A LINK TO OBESITY 90% of general practitioners
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GROWING EVIDENCE OF A LINK TO OBESITY

90%
of general practitioners surveyed in US, Europe, and Asia believe excess sugar consumption is tied to sharp growth in health problems

Credit Suisse Group: Global Trends: Is Sugar Turning the Economy Sour?


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WHILE MOST RESPONDENTS WERE DIVIDED ON THEIR FEELINGS TOWARD THE OVERWEIGHT…
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WHILE MOST RESPONDENTS WERE DIVIDED ON THEIR FEELINGS TOWARD THE OVERWEIGHT…


MOST FAT PEOPLE ARE LAZY

Agree:

Disagree:

Neither agree
nor disagree:

34%

38%

29%

Image: Creative Commons/mrd00dman@flickr.com



Слайд 56
“Most fat people are lazy”MILLENNIALS WERE SIGNIFICANTLY MORE APT TO EQUATE
Текст слайда:

“Most fat people are lazy”

MILLENNIALS WERE SIGNIFICANTLY MORE APT TO EQUATE OBESITY WITH LAZINESS

% agreeing strongly/somewhat

Image: Creative Commons/luc de leeuw@flickr.com


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AND CERTAIN MARKETS, INCLUDING INDIA AND CHINA, ARE LESS WILLING TO
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AND CERTAIN MARKETS, INCLUDING INDIA AND CHINA, ARE LESS WILLING TO ASSOCIATE WITH THE OVERWEIGHT

Image: Creative Commons/runar eilertsen@flickr.com

“I prefer to spend time with people who are physically fit rather than overweight”

% agreeing strongly/somewhat


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WITH SO MUCH INFO AVAILABLE, CONSUMERS NO LONGER CAN CLAIM A
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WITH SO MUCH INFO AVAILABLE, CONSUMERS NO LONGER CAN CLAIM A LACK OF COMPLICITY; THEREFORE, THERE ARE #NOEXCUSES


Слайд 59
4NEW FRONTIERS OF BODY ENHANCEMENT Image: Creative Commons/Lainy Voom@flickr.com
Текст слайда:

4

NEW FRONTIERS OF BODY ENHANCEMENT

Image: Creative Commons/Lainy Voom@flickr.com


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FEW ARE WILLING TO MESS WITH NATURE…
Текст слайда:

FEW ARE WILLING TO MESS WITH NATURE…


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…ESPECIALLY WHEN IT INVOLVES PROCREATION
Текст слайда:

…ESPECIALLY WHEN IT INVOLVES PROCREATION


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ONLY 3 “ADVANCES” GARNERED MAJORITY APPROVALA test that measures an unborn
Текст слайда:

ONLY 3 “ADVANCES” GARNERED MAJORITY APPROVAL

A test that measures an unborn child’s risk of developing a serious illness

Digital devices that monitor every aspect of one’s physical health*

A pill that lets people lose weight quickly and safely

*Shown earlier



Agreeing it would be good for society:

See full chart on slides 60/61 for data on bad, no effect, and not sure 


Слайд 63
See full chart on slides 60/61 for data on good, no
Текст слайда:

See full chart on slides 60/61 for data on good, no effect, and not sure 

Image: Creative Commons/epsos .de@flickr.com

WHEN IT COMES TO HUMAN CREATION, RESPONDENTS ARE CLEARLY AGAINST TINKERING

Agreeing it would be bad for society:


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POST-BIRTH TRANSFORMATIONS ARE NOT WELL RECEIVED EITHERA pill that lets
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POST-BIRTH TRANSFORMATIONS ARE NOT WELL RECEIVED EITHER

A pill that lets people change genders permanently would be bad for society

51%

52%

A pill that allows people to completely transform how they look would be bad for society

Image: Creative Commons/robson#@flickr.com


Слайд 65
WE SEE DISTINCT DIFFERENCES AMONG COUNTRIESof Chinese respondents (compared with just
Текст слайда:

WE SEE DISTINCT DIFFERENCES AMONG COUNTRIES

of Chinese respondents (compared with just 13% of Dutch) approve of a pill that would boost a baby’s IQ prior to birth

40%

Only 1 in 10 German respondents (versus 1/3 of Indian respondents ) agree that the ability to “grow” babies outside a woman’s body would be good for society

10%

Image: Creative Commons/TZA@flickr.com

Image: Creative Commons/raebrune@flickr.com


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REGARDLESS OF PEOPLE’S FEARS, SOME “FUTURISTIC” ADVANCES ARE ALREADY A REALITY
Текст слайда:

REGARDLESS OF PEOPLE’S FEARS, SOME “FUTURISTIC” ADVANCES ARE ALREADY A REALITY


Слайд 67
Image: Creative Commons/Gary Wilmore@flickr.comWHICH IS GOOD NEWS FOR THE 1:3 SEEKING IMMORTALITY
Текст слайда:


Image: Creative Commons/Gary Wilmore@flickr.com

WHICH IS GOOD NEWS FOR THE 1:3 SEEKING IMMORTALITY


Слайд 68
OPPORTUNITIES FOR BRANDS
Текст слайда:

OPPORTUNITIES FOR BRANDS




Слайд 69
HELP PEOPLE CATCH BETTER ZZZZsIn addition to providing soothing music to
Текст слайда:

HELP PEOPLE CATCH BETTER ZZZZs


In addition to providing soothing music to help lull the listener into a good night’s sleep, this machine also emits sonic pulses that mimic those of healthy sleepers. After a few nights with Sleep Infuser, those healthy brainwaves become a habit.


f.lux is a computer app that gradually adjusts the LED lights on one’s computer screen to mimic the light at various times of day. It’s intended to address the issue of brains being tricked into thinking it’s daytime as the electronics user is preparing to call it a night.


Sleep Number x12 bed monitors the quality of the user’s sleep, tracking average breathing and heart rates, as well as movement.

Getting a good night’s sleep is being credited for everything from improved memory to smaller waistlines, but it continues to be an elusive goal for many in our modern-day mile-a-minute culture.


Слайд 70
TRAIN THE BRAINAs noted in our 2012 report on health and
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TRAIN THE BRAIN

As noted in our 2012 report on health and wellness, people increasingly regard the brain as a vital weapon in the fight against illness and aging—and so they’re always on the lookout for ways to protect and fortify it.


There’s a burgeoning market for “brain games” and “brain training” software and apps, such as Lumosity (“Discover what your brain can do”) and Happify (“Happiness. It’s winnable.”).


Subscription boxes are all the rage these days, and so it’s no surprise to see the launch of one that’s brain focused. The monthly Better Brain Health Box delivers foods and drinks that promise to improve concentration and mental acuity.


Muse is a headband that helps people exercise their brains and increase their attention spans. The product promises to improve the user’s sense of control stress avoidance, and emotional state.

Thync products use neurosignaling in the form of electrical pulses delivered through programs called Vibes. Thync Calm Vibes help the brain relax, while Thync Energy Vibes offer an energy boost. You can select your preferred Vibe via a smartphone app.

Atlanta-based startup BrainChild Technologies is developing a wearable for the newborn market: a pacifier that measures brain development by tracking the infant’s sucking reflex. It’s based on the premise that the more a baby sucks, the more engaged it is with a person or activity. Parents can use that information to determine how best to interact with their budding Einsteins.




Слайд 71
MAKE IT EASIER TO GET FITVirtually everyone wants to be physically
Текст слайда:

MAKE IT EASIER TO GET FIT

Virtually everyone wants to be physically fit—whether because they want to look good, feel good, or do more—but rising obesity rates offer ample evidence that not everyone can accomplish it on their own. More companies, governmental agencies, and NGOs are trying to lend a hand.


As part of its efforts to reduce obesity, the Mexican government has installed at some subway stations motion-sensitive machines that dispense a free ticket to anyone who completes 10 squats. It’s an easier deal than that offered at a station in Moscow prior to the Sochi Olympics, which required that patrons complete 30 squats in two minutes to qualify for a free ride.


Audi has unveiled a concept car that combines luxury and physical fitness. The car’s wellness mode (including “piloted driving technology”) lets the driver and passengers perform isometric exercises to get a complete upper- and lower-body workout while on the road.

International fitness chain Gold’s Gym has introduced Cardio Cinema, inviting members to watch full-length films while on treadmills rather than while reclining in chairs.

More often than not, the major impediment to exercise is a lack of motivation. Enter Charity Miles—a tracking app that donates $0.25 for every mile walked and $0.10 per mile biked to the charity of one’s choice.

Through its VitalityHealth program, UK medical insurance company PruHealth offers discounts and other rewards to policyholders who exercise.





Слайд 72
HELP PEOPLE EAT RIGHTMore and more people are taking the “You
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HELP PEOPLE EAT RIGHT

More and more people are taking the “You are what you eat” maxim to heart, but it can be tough to stick to a strict diet—and sometimes unclear which foods will help versus hinder one’s fitness plan.


The HAPIfork is an electronic fork that monitors and tracks eating habits to assist with digestion and weight control. Eating too fast? The gentle vibrations will let you know.


Fooducate is an app that lets you scan food items to find out if they’re a healthy option.


Founded in Germany in 2011, HelloFresh is one of a rapidly growing number of companies that deliver a weekly box of meal ingredients to one’s door. Each meal takes no more than 30 minutes to prepare and includes plenty of fresh produce and protein.

Developed by scientists at the University of California, the WearSens necklace uses sensors triggered by vibrations in the throat to monitor what the user eats and drinks. It will even tell you when you’ve exceeded your targeted calorie limit.


The Fresh 20 helps busy households plan a week’s worth of nutritious dinners at a time. Each week, users create a meal plan online that features 20 fresh, in-season ingredients. Add pantry staples, and you’ve got dinner covered without using anything that’s processed or frozen.



Слайд 73
Momoko Hair Shaping technology employs thermal heat and a chemical solution
Текст слайда:

Momoko Hair Shaping technology employs thermal heat and a chemical solution to break the hair’s structural bonds and reestablish them in a new form—permitting wavy hair to be permanently straightened and vice versa.

OFFER BEAUTY (AND ANTI-AGING) BOOSTERS

This isn’t anything brands haven’t been trying to do for ages—only now it’s apt to have a scientific twist.



LightStim uses LED light therapy to “stimulate the body’s natural process to build new proteins and regenerate cells.” The company offers treatments that claim to reduce fine lines and wrinkles, treat and prevent acne breakouts, and temporarily relieve arthritis, muscle, and joint pain.


Want to get rid of that double chin, but not keen on the idea of a facelift? You may soon be in luck: It’s been reported that in the US the FDA will soon approve ATX-101, an injection that targets fat cells to erase double chins. Kythera Biopharmaceuticals hopes to make the injections available in the second half of 2015. 


Слайд 74
CREATE MORE INCLUSIVE NOTIONS OF BEAUTYSociety continues to battle over standards
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CREATE MORE INCLUSIVE NOTIONS OF BEAUTY

Society continues to battle over standards of beauty, now using all manner of hashtags in the effort, especially with regard to weight: #fatshaming, #noexcuses, and #size0 in one corner; #losehatenotweight, #bodypositive, and #Fatkini in the other. Smart brands are getting in on the conversation by embracing a broader definition of beauty.


As reported in Adweek, brands such as Kate Spade and L’Oréal are tapping into the “silver economy,” showcasing seniors in their fashion spreads. There’s even a blog celebrating fashionable older women: Advanced Style.


Plus-size retailer Lane Bryant has launched the #ImNoAngel campaign to promote women feeling beautiful, regardless of size. It’s a transparent jab at Victoria’s Secret’s “Perfect Body” campaign, which sparked a petition on Change.org asking the retailer to publicly apologize for promoting an “unhealthy and damaging message” with its super-slim models.


Neon Moon is a feminist lingerie brand created to “design and distribute nonconformist lingerie…for women of all sizes, ethnicities, and body types, including women who embrace pubic, leg, and underarm hair.” Thanks to a successful Kickstarter campaign, the company expects to start shipping its undergarments in October 2015.


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HELP PEOPLE MONITOR THEIR HEALTHAt a time when virtually everything we
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HELP PEOPLE MONITOR THEIR HEALTH

At a time when virtually everything we could want to know is available at our fingertips, people have grown accustomed to wielding the power of that information at retail, in their jobs, and while traveling. Why would we be willing to live in the dark when it comes to our own bodies? Increasingly, the answer is that we’re not. We want to know what’s going on under our hoods—and more companies are stepping in to help.


California-based startup Cue is developing a “lab-in-a-box” that lets users track five key health



AliveCor’s AliveECG app lets you give yourself an electrocardiogram (EKG or ECG) wherever and whenever you’d like. The device comes in the form of a smartphone case. Just touch the two metal strips with the fingers of each hand, and the app will measure your heart rate and electrical activity. It will let you know if it detects signs of an impending stroke or heart attack and allows you to share the results with your doctor.


Designed by Swiss entrepreneur Yves Béhar, Scanadu Scout is a scanner packed with sensors that read one’s vital signs and send them wirelessly to a smartphone. It’s part of a quest, in Béhar’s words, to “make this the last generation to know so little about our health.” How interested are people in the device? In less than a month, a funding campaign with a goal of $100,000 on Indiegogo raised more than $1.6 million. The product began to ship earlier this year.

The Smart Body Analyzer by Withings looks like an ordinary bathroom scale but measures body composition, heart rate, and air quality, in addition to weight.

molecules—testing for inflammation, vitamin D, fertility, influenza, and testosterone—by inserting a saliva or nasal swab or blood sample into a cartridge and receiving a near-instant analysis via smartphone. A “deep health” tracker shares the data with a companion app, which makes lifestyle recommendations based on the findings.


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BUILD SUPPORTIVE COMMUNITIESExercise is increasingly becoming about community, social currency, and
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BUILD SUPPORTIVE COMMUNITIES

Exercise is increasingly becoming about community, social currency, and shared experiences. Witness the surge in popularity of almost cult-like fitness crazes such as Tough Mudder, SoulCycle, and CrossFit. Nike+ was perhaps the first big brand to combine fitness and community, but it’s far from the only one now.


Garmin Connect lets people track their workout stats through their Garmin devices and then connect with friends and strangers for feedback and encouragement and to create training groups.



It’s not always easy to find a workout partner who shares your level of fitness, your interests, and your schedule. To the rescue: Workout Buddies—an app that pairs users through such information as fitness level and body type, preferred activities and gym, and schedule. Users who “friend” each other can chat to make arrangements for a joint workout.

Weight Watchers has acquired Weilos, an online fitness and weight-loss community that allows users to post photos of their progress on the site and receive support and tips from fellow dieters and fitness coaches.


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For more insights from Havas Worldwide research—and to download the “iBody:
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For more insights from Havas Worldwide research—and to download the “iBody: The New Frontier” white paper—visit http://www.prosumer-report.com/blog/
And follow us on Twitter (@prosumer_report)


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HAVAS WORLDWIDE 	To find out how Havas Worldwide can help your
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HAVAS WORLDWIDE

To find out how Havas Worldwide can help your brand, please contact:
Matt Weiss Global Chief Marketing Officer T +1 212 886 2043 E matt.weiss@havasww.com
  For media inquiries, please contact:
Yvonne Bond
Global Communications Director
M +1 646 643 8824 E yvonne.bond@havasww.com


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