The Bargain Ebook Buyer
BookBub | The leading service in ebook price promotions
- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
the BARGAIN EBOOK BUYER презентация
Содержание
- 1. the BARGAIN EBOOK BUYER
- 2. WHAT IS BOOKBUB? Daily email
- 3. BookBub | The leading
- 4. BookBub | The leading service in
- 5. BookBub | The leading service in
- 6. BookBub | The leading service in
- 7. BookBub | The leading service in
- 8. BookBub | The leading service in
- 9. BookBub | The leading service in
- 10. READING HABITS They’re Power Readers BookBub
- 11. READING HABITS They’re Power Readers BookBub
- 12. BookBub | The leading service in
- 13. BookBub | The leading service in
- 14. BookBub | The leading service in
- 15. Read Paperbacks Read Hardcovers OVER 60%
- 16. BookBub | The leading service in
- 17. BookBub | The leading service in
- 18. BookBub | The leading service in
- 19. Median U.S. Household PURCHASING HABITS Their Median
- 20. BookBub | The leading service in
- 21. PURCHASING HABITS They Are Price Sensitive
- 22. “I’ve jumped on a series or author
- 23. “I prefer to pay $1 or less
- 24. BookBub | The leading service in
- 25. WHY BARGAIN READERS ARE VALUABLE They Try
- 26. WHY BARGAIN READERS ARE VALUABLE They
- 27. WHY BARGAIN READERS ARE VALUABLE They Become
- 28. “I've never read anything by Marti Talbott,
- 29. WHY BARGAIN READERS ARE VALUABLE They Recommend
- 30. BookBub | The leading service in
- 31. BookBub | The leading service in
WHAT IS BOOKBUB? Daily email and website alerting millions of readers to limited-time deals on ebooks Publishers and authors promote discounts to drives sales and gain fans
Слайд 1the BARGAIN
EBOOK BUYER
Original Data on the Purchase Behavior
Of Price-Sensitive
Ebook Readers
Слайд 2
WHAT IS BOOKBUB?
Daily email and website alerting millions of readers to
limited-time deals on ebooks
Publishers and authors promote discounts to drives sales and gain fans
Publishers and authors promote discounts to drives sales and gain fans
BookBub | The leading service in ebook price promotions
The Bargain Ebook Buyer |
Слайд 3
BookBub | The leading service in ebook price promotions
The Bargain
Ebook Buyer |
Access To Millions of
Bargain Ebook Buyers
EXCLUSIVE SURVEY DATA
Слайд 4
BookBub | The leading service in ebook price promotions
WHO ARE
BARGAIN READERS?
The
Bargain Ebook Buyer |
Слайд 5
BookBub | The leading service in ebook price promotions
The Bargain Ebook
Buyer |
WHO ARE BARGAIN READERS?
They Are Predominantly Female
16%
Men
84%
Women
Слайд 6
BookBub | The leading service in ebook price promotions
The Bargain Ebook
Buyer |
WHO ARE BARGAIN READERS?
The Vast Majority Are Over 40
Слайд 7
BookBub | The leading service in ebook price promotions
The Bargain Ebook
Buyer |
WHO ARE BARGAIN READERS?
A Significant Amount Are Retired
6%
Self-employed
8%
Homemaker
3%
Other
38%
Employed Full Time
37%
Retired
8%
Employed Part Time
Слайд 8
BookBub | The leading service in ebook price promotions
The Bargain Ebook
Buyer |
WHO ARE BARGAIN READERS?
Most Don’t Live With Children
21%
Never Had Kids
20%
Live With Kids
58%
Empty Nesters
Слайд 9
BookBub | The leading service in ebook price promotions
WHAT ARE THEIR
READING
HABITS?
The Bargain Ebook Buyer |
Слайд 10
READING HABITS
They’re Power Readers
BookBub | The leading service in ebook price
promotions
The Bargain Ebook Buyer |
Power Readers
1 to 4 Books/Month
59%
Read 4+ Books Per Month
35%
Read 1-4 Books Per Month
6%
Read <1 Book Per Month
Слайд 11
READING HABITS
They’re Power Readers
BookBub | The leading service in ebook price
promotions
The Bargain Ebook Buyer |
10x
The Number of
Power Readers
Слайд 12
BookBub | The leading service in ebook price promotions
The Bargain Ebook
Buyer |
READING HABITS
They Read Everywhere
Read books at night before bed
97%
Read books at home during the day
96%
Read books when they travel
94%
Even read books while at work
45%
Слайд 13
BookBub | The leading service in ebook price promotions
The Bargain Ebook
Buyer |
WHO ARE BARGAIN READERS?
They’re On Different Platforms
Android
10%
Kindle
49%
Слайд 14
BookBub | The leading service in ebook price promotions
The Bargain Ebook
Buyer |
READING HABITS
They Primarily Read On Tablets
Tablet
60%
Dedicated
ereader
35%
Phone
5%
Слайд 15
Read Paperbacks
Read Hardcovers
OVER
60%
BookBub | The leading service in ebook price promotions
The
Bargain Ebook Buyer |
OVER
70%
READING HABITS
They Also Read Print Books
[ Although 65% say they’ve started reading fewer print books over the last two years. ]
Слайд 16
BookBub | The leading service in ebook price promotions
The Bargain Ebook
Buyer |
READING HABITS
They Find Print Books Everywhere
Bookstore Chains
43%
Independent bookstores
20%
Library
45%
Used bookstores
32%
Garage sales
22%
Borrow from friends
31%
Слайд 17
BookBub | The leading service in ebook price promotions
The Bargain Ebook
Buyer |
READING HABITS
They Are Predominantly Genre Readers
25%
Romance
29%
Non-Genre Titles
What Bargain Readers Say They Primarily Read
14%
Scifi/Fantasy/Horror
32%
Mysteries/Thrillers
Слайд 18
BookBub | The leading service in ebook price promotions
WHAT ARE THEIR
PURCHASING
HABITS?
The Bargain Ebook Buyer |
Слайд 19Median U.S. Household
PURCHASING HABITS
Their Median Income Is Above Average
BookBub | The
leading service in ebook price promotions
The Bargain Ebook Buyer |
$51K
of bargain readers reported an annual household income of at least $50K
64%
Слайд 20
BookBub | The leading service in ebook price promotions
The Bargain Ebook
Buyer |
PURCHASING HABITS
They Buy Full-Priced Ebooks
23%
Exclusively purchase discounted books
77%
Purchase full-price and discount books
Слайд 21
PURCHASING HABITS
They Are Price Sensitive
BookBub | The leading service in ebook
price promotions
The Bargain Ebook Buyer |
Average
Purchase
Rate
Purchase Rates Decline as Prices Go Up
Слайд 22“I’ve jumped on a series or author that I was uncertain
about due to a bargain price.”
PURCHASING HABITS
Price Is Important For Discovery
BookBub | The leading service in ebook price promotions
The Bargain Ebook Buyer |
Слайд 23“I prefer to pay $1 or less for an unknown author.
I would pay much more for an author I’ve read and enjoy.”
PURCHASING HABITS
Price Is Important For Discovery
BookBub | The leading service in ebook price promotions
The Bargain Ebook Buyer |
Слайд 24
BookBub | The leading service in ebook price promotions
WHY BARGAIN READERS
ARE
VALUABLE
The Bargain Ebook Buyer |
Слайд 25WHY BARGAIN READERS ARE VALUABLE
They Try New Authors
BookBub | The leading
service in ebook price promotions
The Bargain Ebook Buyer |
of bargain readers have purchased a book from an author unknown to them because of an ebook price promotion
95%
Слайд 26
WHY BARGAIN READERS ARE VALUABLE
They Read The Books They Download
BookBub |
The leading service in ebook price promotions
The Bargain Ebook Buyer |
How Often They Read a Book They Download
Слайд 27WHY BARGAIN READERS ARE VALUABLE
They Become Loyal Fans
of readers have purchased
other books by an author that they discovered as part of a price promotion.
BookBub | The leading service in ebook price promotions
The Bargain Ebook Buyer |
63%
Слайд 28“I've never read anything by Marti Talbott, but the Highlander Series
book 1 was free and it was such a good book I had to purchase the series. I'm up to #8!”
WHY BARGAIN READERS ARE VALUABLE
They Get Hooked
BookBub | The leading service in ebook price promotions
The Bargain Ebook Buyer |
Слайд 29WHY BARGAIN READERS ARE VALUABLE
They Recommend Books They Like
Of bargain readers
tell their friends about books they discover.
BookBub | The leading service in ebook price promotions
The Bargain Ebook Buyer |
65%
Слайд 30
BookBub | The leading service in ebook price promotions
Summary
The Bargain Ebook
Buyer |
Bargain readers are Power Readers
They’re price sensitive, especially when it comes to trying new titles, but are willing to experiment, and also purchase full price books
They are valuable, long-term readers who are invested in the books they purchase
Слайд 31
BookBub | The leading service in ebook price promotions
FOR MORE FROM
BOOKBUB, VISIT
UNBOUND.BOOKBUB.COM
The Bargain Ebook Buyer |
