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The A-Z’s of Lean презентация
Содержание
- 1. The A-Z’s of Lean
- 2. What we’re talking about today Lean Startup
- 3. You’ll get the deck We’ll send you
- 4. Who am I? I’m Leanne Pittsford or
- 5. Let’s get started… Lean Impact www.leanimpact.org The A-Z’s of Lean for Social Good
- 6. What do we mean by “Lean”? The
- 7. What do we mean by “Lean”? The
- 8. Where Lean came from Eric Ries’ book The Lean Startup #leanimpact @lepitts
- 9. But actually, that came from… Lean manufacturing, from Toyota #leanimpact @lepitts
- 10. The old way: startups Have an idea
- 11. The old way: startups Have an idea
- 12. The old way: startups Have an idea
- 13. The old way: social good Have an
- 14. The new way: startups Have an idea
- 15. The new way: startups Have an idea
- 16. The new way: startups Have an idea
- 17. Basically… Start with a Minimum Viable Product
- 18. Why should social good organizations care? Time
- 19. Defining Three Key Lean Concepts Minimum Viable
- 20. M is for… Minimum Viable Product Lean Impact www.leanimpact.org
- 21. What is a Minimum Viable Product? A
- 22. Fasal SMS-based program designed to give farmers
- 23. Fasal Final product vision: SMS messages automatically
- 24. Fasal The Fasal team studied how early
- 25. Key Elements of an MVP No cost
- 26. Why create an MVP? It allows you
- 27. Gateway Green Gateway Green is a project
- 28. Gateway Green The assumption: residents of Portland
- 29. Gateway Green Metrics: funds raised + funders
- 30. G is for… Get Out Of The Building Lean Impact www.leanimpact.org
- 31. What is Getting Out of the Building?
- 32. Let’s talk about assumptions We base a
- 33. “No facts exist inside the building. Only
- 34. Getting out of the building Putting the
- 35. Why get out of the building? By
- 36. IDEO.org Creating a financial service program in
- 37. IDEO.org Mocked up an ATM, using an
- 38. IDEO.org “Our concepts evolved a great deal
- 39. The Conceptual Four Walls It can also
- 40. P is for… Pivot Lean Impact www.leanimpact.org
- 41. What is Pivoting? Pivot means significantly changing
- 42. Lean Impact Circa January 2013 Assumption: People
- 43. Lean Impact We sold 4 tickets Assumption: DISPROVED #leanimpact @lepitts
- 44. Lean Impact Getting Out of the Building:
- 45. Lean Impact We pivoted: Planned launch parties
- 46. Lean Impact #leanimpact @lepitts
- 47. Lean for Social Good Summits #leanimpact @lepitts
- 48. Pivot // Social Good Tech Week #leanimpact @lepitts
- 49. In Summary Using Lean principles: Is less
- 50. Resources & Programs Read The Lean Startup
- 51. Further Reading The Ultimate Dictionary of Lean
- 52. Thanks! Leanne Pittsford Co-Founder, Lean Impact www.leanimpact.org Leanne@lesbianswhotech.org @lepitts #leanimpact @lepitts
What we’re talking about today Lean Startup – what is it and why should I care? The basic principles of Lean Startup Defining three key Lean concepts + examples Ways to
Слайд 2What we’re talking about today
Lean Startup – what is it and
why should I care?
The basic principles of Lean Startup
Defining three key Lean concepts + examples
Ways to get started
The basic principles of Lean Startup
Defining three key Lean concepts + examples
Ways to get started
#leanimpact
@leahtn
Слайд 3You’ll get the deck
We’ll send you the deck after the webinar
Archived
on NetImpact website
You’ll get a copy of The Ultimate Dictionary of Lean for Social Good
You’ll get a copy of The Ultimate Dictionary of Lean for Social Good
#leanimpact
@leahtn
Слайд 4Who am I?
I’m Leanne Pittsford or @lepitts, the co-founder of Lean
Impact, helping social good organizations apply Lean Startup principles
I’m also the founder of Social Good Tech Week & Lesbians Who Tech
I’ve worked at tech startups and have founded companies using Lean methods
Fun fact: I run the blog “When You Work At A Nonprofit”
I’m also the founder of Social Good Tech Week & Lesbians Who Tech
I’ve worked at tech startups and have founded companies using Lean methods
Fun fact: I run the blog “When You Work At A Nonprofit”
#leanimpact
@lepitts
Слайд 6What do we mean by “Lean”?
The old definition:
Having no money
Doing more
with less
#leanimpact
@lepitts
Слайд 7What do we mean by “Lean”?
The new definition:
Lean organizations develop products,
services and campaigns by starting small, soliciting user feedback along the way, ensuring they are continually developing something that users want,
and pivoting if necessary.
The overall goal is to reduce waste:
wasted time, wasted effort, and wasted money.
and pivoting if necessary.
The overall goal is to reduce waste:
wasted time, wasted effort, and wasted money.
#leanimpact
@lepitts
Слайд 10The old way: startups
Have an idea
Start working on it, behind closed
doors
Take funding to build it
Take 18-24 months to finish it
Release it to the world
Expect people to buy it
Take funding to build it
Take 18-24 months to finish it
Release it to the world
Expect people to buy it
Idea
Build
Launch, Measure, Learn
@lepitts
@leanimpact / #leanimpact
Слайд 11The old way: startups
Have an idea
Start working on it, behind closed
doors
Take funding to build it
Take 18-24 months to finish it
Release it to the world
Expect people to buy it
Take funding to build it
Take 18-24 months to finish it
Release it to the world
Expect people to buy it
Idea
Build
Launch, Measure, Learn
Dud
(90% of the time)
#leanimpact
@lepitts
Слайд 12The old way: startups
Have an idea
Start working on it, behind closed
doors
Take funding to build it
Take 18-24 months to finish it
Release it to the world
Expect people to buy it
Take funding to build it
Take 18-24 months to finish it
Release it to the world
Expect people to buy it
Idea
Build
Launch, Measure, Learn
Dud
(90% of the time)
Customer feedback comes here
#leanimpact
@lepitts
Слайд 13The old way: social good
Have an idea for a program, service,
campaign, etc.
Put staff on it
Take many months to finish it
Release the pilot to the world
Expect it to be successful
Put staff on it
Take many months to finish it
Release the pilot to the world
Expect it to be successful
Feedback comes here
Idea
Build
Launch, Measure, Learn
??
#leanimpact
@lepitts
Слайд 14The new way: startups
Have an idea
Create a Minimum Viable Product
(MVP)
Get it in the hands of customers
Gather feedback
Make refinements
And on and on
Get it in the hands of customers
Gather feedback
Make refinements
And on and on
User Feedback
Idea
Build
Measure, Learn
User Feedback
Build
Measure, Learn
#leanimpact
@lepitts
Слайд 15The new way: startups
Have an idea
Create a Minimum Viable Product
(MVP)
Get it in the hands of customers
Gather feedback
Make refinements
And on and on
Get it in the hands of customers
Gather feedback
Make refinements
And on and on
#leanimpact
@lepitts
Слайд 16The new way: startups
Have an idea
Create a Minimum Viable Product
Get
it in the hands of customers
Gather feedback
Make refinements
And on and on
Gather feedback
Make refinements
And on and on
Build
Measure
Learn
User Feedback
#leanimpact
@lepitts
Слайд 17Basically…
Start with a Minimum Viable Product (MVP) that you can get
into the hands of customers quickly
BUILD
Use metrics see how customers use your MVP
MEASURE
Learn from these results. Either continue on the same course, continue with some modifications, or pivot.
LEARN
#leanimpact
@lepitts
Слайд 18Why should social good organizations care?
Time and money are at a
premium
You can’t afford to waste months on something that may or may not work
You need to find out quickly if something is viable, so you can either pursue it or ditch it
You can’t afford to waste months on something that may or may not work
You need to find out quickly if something is viable, so you can either pursue it or ditch it
#leanimpact
@lepitts
Слайд 19Defining Three Key Lean Concepts
Minimum Viable Product
Get Out Of The Building
Pivot
#leanimpact
@lepitts
Слайд 21What is a Minimum Viable Product?
A Minimum Viable Product (MVP) is
an early version of a product or service, and contains only the bare minimum features that allow it to be deployed to early users.
It means:
Bare bones
Not pretty
Manual
It means:
Bare bones
Not pretty
Manual
#leanimpact
@lepitts
Слайд 22Fasal
SMS-based program designed to give farmers in India current market prices,
so they can sell their crops for a profit
Started with a Minimum Viable Product
Started with a Minimum Viable Product
#leanimpact
@lepitts
Слайд 23Fasal
Final product vision: SMS messages automatically sent to users
MVP version: One
of the team members manually sent SMS price alerts to early users
Final product vision: Voice response technology would send daily automated phone calls with price updates
MVP version: One of the team members recorded the “automated” voice
Final product vision: Voice response technology would send daily automated phone calls with price updates
MVP version: One of the team members recorded the “automated” voice
#leanimpact
@lepitts
Слайд 24Fasal
The Fasal team studied how early users used the service
Only when
they were sure that people would use the service, did they invest in building out the full vision
#leanimpact
@lepitts
Слайд 25Key Elements of an MVP
No cost / low cost
Easy set-up and
maintenance
Measurable
Measurable
#leanimpact
@lepitts
Слайд 26Why create an MVP?
It allows you to test your assumptions:
See if
there’s a need for it, before you invest in something
Find out if it’s a viable idea worth your team’s time
Eliminate wasted time
Eliminate wasted money
If people will use it, THEN start building it out
Find out if it’s a viable idea worth your team’s time
Eliminate wasted time
Eliminate wasted money
If people will use it, THEN start building it out
#leanimpact
@lepitts
Слайд 27Gateway Green
Gateway Green is a project in Portland, Oregon to turn
a stretch of unused land into a multi-use bike park.
#leanimpact
@lepitts
Слайд 28Gateway Green
The assumption: residents of Portland want a multi-use outdoor space
for recreation and preservation
The MVP: an Indiegogo campaign, to see if there is public support for the project
The MVP: an Indiegogo campaign, to see if there is public support for the project
#leanimpact
@lepitts
Слайд 29Gateway Green
Metrics: funds raised + funders
The result:
$123,880 raised
723 funders
“This project will
need millions of dollars to be fully built out. While the crowdfunding campaign will raise just a small chunk of that, backers see it more as an opportunity to show the powers-that-be that the public is behind this project and that it's worth putting real money into.” – BikePortland.org
#leanimpact
@lepitts
Слайд 31What is Getting Out of the Building?
Get Out of the Building
refers to the idea that to create a valuable product, service or campaign, you need to talk to the people who will potentially use it.
#leanimpact
@lepitts
Слайд 32Let’s talk about assumptions
We base a lot of our work on
assumptions
(it’s not just you, everyone does it)
A few assumptions:
X group needs more information on Y (it’s an information problem)
Our donors want to hear more about X issue (we know our donors)
The best thing to help X group, is Y service (we know how to help them)
(it’s not just you, everyone does it)
A few assumptions:
X group needs more information on Y (it’s an information problem)
Our donors want to hear more about X issue (we know our donors)
The best thing to help X group, is Y service (we know how to help them)
#leanimpact
@lepitts
Слайд 33“No facts exist inside the building. Only opinions.”
Steve Blank, Author,
The
Startup Owner’s Manual
#leanimpact
@lepitts
Слайд 34Getting out of the building
Putting the product or service in front
of the people who will actually use it
What happens when they use it
What it’s not:
Online surveys
Phone calls
Polls
“Would you use this?”
What happens when they use it
What it’s not:
Online surveys
Phone calls
Polls
“Would you use this?”
#leanimpact
@lepitts
Слайд 35Why get out of the building?
By getting outside the building, you
can get actual, actionable feedback, and minimize the risk that a product, service, campaign or program will fail by verifying your theories with actual customers.
#leanimpact
@lepitts
Слайд 36IDEO.org
Creating a financial service program in Mexico
Started with a Minimum Viable
Product
#leanimpact
@lepitts
Слайд 37IDEO.org
Mocked up an ATM, using an iPad and plastic casing to
create a “working” prototype.
Created a mockup “program” for the software using Keynote presentation software.
Created sample brochures, manual SMS alerts
Created a mockup “program” for the software using Keynote presentation software.
Created sample brochures, manual SMS alerts
#leanimpact
@lepitts
Слайд 38IDEO.org
“Our concepts evolved a great deal by walking the Mexicans we
met with through our prototypes and hearing their reactions. We were able to find out how quickly someone understood the idea, whether a certain feature made sense, and figure out which elements needed to change. “
- Patrice Martin, IDEO
- Patrice Martin, IDEO
#leanimpact
@lepitts
Слайд 39The Conceptual Four Walls
It can also refer to looking beyond the
conceptual “four walls” of your industry to learn from other industries and things they’re doing.
Ways to get outside the building:
Read blogs about technology or innovation
Read books about entrepreneurship
Watch TED talks
Go to a startup event or meetup
Attend a Startup Weekend event
Ways to get outside the building:
Read blogs about technology or innovation
Read books about entrepreneurship
Watch TED talks
Go to a startup event or meetup
Attend a Startup Weekend event
#leanimpact
@lepitts
Слайд 41What is Pivoting?
Pivot means significantly changing the direction of a product
or service strategy. Organizations will pivot when a current idea is not working or not getting traction, or when the MVP needs significant improvement.
#leanimpact
@lepitts
Слайд 42Lean Impact
Circa January 2013
Assumption: People will pay $20 for an online
conference, to learn about Lean Startup in the social good space
Minimum Viable Product:
Lining up a few speakers
Basic website
Eventbrite registration
Minimum Viable Product:
Lining up a few speakers
Basic website
Eventbrite registration
#leanimpact
@lepitts
Слайд 44Lean Impact
Getting Out of the Building:
Reached out to potential attendees
Google Hangout
feedback sessions
We learned that people needed an in-person experience
We learned that people needed an in-person experience
#leanimpact
@lepitts
Слайд 45Lean Impact
We pivoted:
Planned launch parties in New York, DC and San
Francisco
Each party had over 500 registrants and 300 people through the door
By creating an MVP , we saved money and had our answer in 60 days
By Pivoting, we were able to create something that provided value to our audience
Each party had over 500 registrants and 300 people through the door
By creating an MVP , we saved money and had our answer in 60 days
By Pivoting, we were able to create something that provided value to our audience
#leanimpact
@lepitts
Слайд 49In Summary
Using Lean principles:
Is less risk than investing months on something
Is
easy to try, using the approach and tools here
Gives you quick data so you know whether to move forward
Most people are quick to stop you before you get started, but hesitant to get in the way if you’re moving!
Gives you quick data so you know whether to move forward
Most people are quick to stop you before you get started, but hesitant to get in the way if you’re moving!
#leanimpact
@lepitts
Слайд 50Resources & Programs
Read The Lean Startup by Eric Ries
Take a course
Udemy
– The Lean Startup Course
Acumen Lean for Social Impact
Adopt a testing mindset
Acumen Lean for Social Impact
Adopt a testing mindset
#leanimpact
@lepitts
Слайд 51Further Reading
The Ultimate Dictionary of Lean for Social Good – leanimpact.org
What
would The Lean Startup Look Like for Nonprofits? By Sasha Dichter
The Lean Startup by Eric Ries
Don’t Overthink It by Leah Neaderthal
The Lean Startup by Eric Ries
Don’t Overthink It by Leah Neaderthal
#leanimpact
@lepitts
Слайд 52Thanks!
Leanne Pittsford
Co-Founder, Lean Impact
www.leanimpact.org
Leanne@lesbianswhotech.org
@lepitts
#leanimpact
@lepitts
