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SOCIAL FUNDRAISING EMPOWERING SUPPORTERS TO BECOME HEROES презентация
Содержание
- 1. SOCIAL FUNDRAISING EMPOWERING SUPPORTERS TO BECOME HEROES
- 2. NEW SCHOOL IS ACTUALLY THE OLDEST
- 3. SOCIAL FUNDRAISING ROADMAP
- 4. YOU ARE NOT THE HERO OF THE STORY.
- 5. WHAT IS THE ADVENTURE YOU ARE CALLING
- 6. WHAT IS THE SPECIAL GIFT THAT YOU
- 7. WHAT ARE YOU LIKE AND HOW DO
- 12. SOCIAL FUNDRAISING ROADMAP
- 13. #2 DEFINE SUCCESS 1 Goal 1 –
- 14. Art director Alexis Persani. Photographer Leo Caillard.
- 15. SOCIAL FUNDRAISING ROADMAP
- 16. #3 PROVIDE STRUCTURE What do people do?
- 17. ANCHOR FUNDRAISING CAMPGINS TO BE 30 DAYS
- 18. #3 PROVIDE STRUCTURE Social Fundraising Tools Chimp
- 19. Art director Alexis Persani. Photographer Leo Caillard.
- 20. SOCIAL FUNDRAISING ROADMAP
- 21. #4 Give Support This is the reality
- 22. FUN TIP YOUR HEROES HAVE TO SEND EMAILS TO GET DONATIONS.
- 23. DALIT FREEDOM NETWORK ”WHAT WILL YOU DO FOR FREEDOM” CAMPAIGN SOCIAL FUNDRAISING CASE STUDY
- 24. START WITH STORY
- 25. DEFINE SUCCESS One Metric That Matters: #
- 26. PROVIDE STRUCTURE Do something for freedom and
- 27. PROVIDE STRUCTURE Peer Giving Solutions UnBounce MailChimp
- 28. GIVE SUPPORT Community Manager Special support email Tips and examples Trigger emails Shared stories
- 29. END RESULT Engagement 11 Active Fundraisers (1
- 30. YOU CAN EMPOWER YOUR SUPPORTERS TO BECOME HEROES.
Слайд 2NEW SCHOOL
IS ACTUALLY THE OLDEST OF SCHOOLS.
Art director Alexis Persani.
Photographer Leo Caillard.
Слайд 5WHAT IS THE ADVENTURE YOU ARE CALLING YOUR HEROES TO?
It is
bigger than you and your work and taps into things like:
Meaning
Purpose
Community
Connection
Meaning
Purpose
Community
Connection
Слайд 6WHAT IS THE SPECIAL GIFT THAT YOU POSSESS AND CAN GIVE?
Is
a creative wildcard that could be a:
Platform
Piece of technology
Tool kit they can build off
Financial match
Other incentive
Platform
Piece of technology
Tool kit they can build off
Financial match
Other incentive
Слайд 7WHAT ARE YOU LIKE AND HOW DO YOU HELP?
You have a
personality that helps and can be:
Inspiring
Fun
Smart
Encouraging
Rebelious
Inspiring
Fun
Smart
Encouraging
Rebelious
Слайд 14Art director Alexis Persani. Photographer Leo Caillard.
CHOOSE ONE METRIC THAT MATTERS
TO SIMPLIFY AND FOCUS IN ON WHAT IS MOST IMPORTANT.
Слайд 17ANCHOR
FUNDRAISING CAMPGINS TO BE 30 DAYS OR LESS.
Art director Alexis Persani.
Photographer Leo Caillard.
Слайд 18#3 PROVIDE STRUCTURE
Social Fundraising Tools
Chimp
FundRazr
Peer Giving Solutions
Artez
Communication Tools
Hootsuite
MailChimp
UnBounce
Measuring Tools
Google Analytics
Hootsuite
KISS Metrics
Слайд 19Art director Alexis Persani. Photographer Leo Caillard.
CHOOSE THE BEST TOOLS FOR
THEM NOT FOR YOU.
Слайд 21#4 Give Support
This is the reality so be proactive and:
Use nudges
Give
examples
Encourage
Think service
Share their stories
Thank, thank, thank
Encourage
Think service
Share their stories
Thank, thank, thank
Слайд 25DEFINE SUCCESS
One Metric That Matters: # of Donations
Engagement
15 Active Fundraisers (5
pre, 10 post)
100 Email Sign Ups
Fundraising
100 Donations
$25,000/$50,000 Raised/Total With Match
Awareness
25% Traffic Increase
2,000 Facebook “Likes”
100 Email Sign Ups
Fundraising
100 Donations
$25,000/$50,000 Raised/Total With Match
Awareness
25% Traffic Increase
2,000 Facebook “Likes”
Слайд 26PROVIDE STRUCTURE
Do something for freedom and every $150 you raise before
May 31 will be matched to provide education for 2 Dalit children for another year.
Слайд 27PROVIDE STRUCTURE
Peer Giving Solutions
UnBounce
MailChimp
eTapestry
Hootsuite
Google analytics
Слайд 28GIVE SUPPORT
Community Manager
Special support email
Tips and examples
Trigger emails
Shared stories
Слайд 29END RESULT
Engagement
11 Active Fundraisers (1 pre, 10 post)
63 Email Sign Ups
Fundraising
124
online donations (59 secured by fundraisers)
$61,000/$111,000 Raised/Total With Match
Awareness
120% Traffic Increase
800 Facebook “Likes”
$61,000/$111,000 Raised/Total With Match
Awareness
120% Traffic Increase
800 Facebook “Likes”
