Презентация на тему CLOSING THE MONEY GAP

Презентация на тему Презентация на тему CLOSING THE MONEY GAP, предмет презентации: Финансы. Этот материал содержит 54 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

Слайды и текст этой презентации

Слайд 1
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CLOSING THE MONEY GAP

Kyle @SuburbanDollar.com@flickr.com


Слайд 2
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OF 18-35 YEAR OLDS IN ASIA BELIEVE HAPPINESS IS MORE IMPORTANT THAN MAKING MONEY

78%

Source: GenerationAsia a proprietary study of 32,000 Asians by Y&R+VML

PEOPLE ARE MOVING BEYOND BEING OBSSESSED WITH MONEY

frankieleon@flickr.com


Слайд 3
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AND BANKERS ARE BEING TAUGHT THAT YOUNG PEOPLE ARE OVERLY OPTIMISTIC

An academic manager for a course on banking and financial services in Singapore

THE YOUNG WILL BE OVERLY OPTIMISTIC ABOUT THEIR ABILITY TO MAINTAIN THEIR LIFESTYLE. THINKING NOTHING BAD WILL HAPPEN TO THEM, THEY COULD END UP IN DEBT, OR WORSE, BANKRUPT


Слайд 4
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LOST IN TRANSLATION

BANK SPEAK

PEOPLE SPEAK


Слайд 5
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BANKS

INSURANCE

CREDIT CARDS

85

49

43

85

39

72

Source: BAV 2014 China (Age 18-34); BAV 2014 Indonesia (Age 18-34)

CONSUMERS HAVE A LOW PERCEPTION OF BRANDS IN THE FINANCE CATEGORY

RANK OUT OF 115 CATEGORIES

RANK OUT OF 94 CATEGORIES


Слайд 6
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MOTOR OIL AND LUBRICANTS

HOME CARE AND CLEANING

DELIVERY SERVICE COMPANIES

GASOLINE/ PETROLEUM

STATIONERY

LAUNDRY PRODUCTS

CAR BATTERIES AND TYRES

NEWSPAPER AND MAGAZINES

KITCHENWARE

Source: BAV 2014 China (Age 18-34); BAV 2014 Indonesia (Age 18-34); BAV India 2013 (18-34)
Ranking based on Brand Strength

LACK OF UNDERSTANDING HAS TURNED MONEY INTO A LOW INVOLVEMENT CATEGORY

FINANCIAL SERVICE BRANDS RANK ON PAR WITH:


Слайд 7
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LUCKILY, THERE’S AN OPPORTUNITY TO RETAIN POTENTIALS RATHER THAN CHASE PROSPECTS

THINKING OF CHANGING MY BANK

Source: Ernst & Young (Retail Banking in Asia Pac, 2010)

Craig_Sunter@flickr.com


Слайд 8
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GenerationAsia

INSIGHTS UNCOVERED THROUGH:

Talked, shopped, planned and argued with people across China, Hong Kong, India, Indonesia, Philippines and Singapore

The world’s largest study of connected Asians. 32,000 adults across China, Hong Kong, India, Indonesia, South Korea, Malaysia, Philippines, Singapore, Thailand and Vietnam.

The world’s largest consumer study of brands in Asia, covering China, India, Indonesia, South Korea, and Thailand.





Слайд 9
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A FINANCIAL PLAN IS IMPORTANT

73%

I KNOW ABOUT DIFFERENT INVESTMENTS

46%

EDUCATION ISN’T THE ANSWER

FutUndBeidl@flickr.com


Слайд 10
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THE NEW PERCEPTION OF MONEY THE NEW ROLE OF MONEY THE NEW PURPOSE OF MONEY

UNDERSTANDING:

Paul Cunningham@flickr.com


Слайд 11
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1. LIFE IS NOW

Mary Bailey@flickr.com


Слайд 12
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MONEY ENABLES FREEDOM

Shehal Joseph@flickr.com


Слайд 13
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 I DON’T SEE MONEY AS ANYTHING MORE THAN A TOOL TO HELP ME HAVE A SELF-SUSTAINING LIVELIHOOD. UNLIKE OUR PARENTS, THERE IS NO POINT CHASING AFTER WEALTH—I WOULD WANT TO HAVE JUST ENOUGH SO THAT I DON’T HAVE TO DEPEND ON ANYONE OR ANYTHING – Jim, 24, India


Слайд 14
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THE TRADITIONAL PATH TO WEALTH IS SEEN AS ROOTED IN THE LATER NOT IN THE PRESENT

Pictures of Money@flickr.com


Слайд 15
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THE IDEA OF WORKING LONG HOURS TO MAKE MORE MONEY DOES NOT APPEAL TO ME… I SAW MY MUM AND DAD MAKE MONEY BY WORKING REALLY HARD (HER PARENTS ARE SELF-MADE SEAFOOD RETAILERS), BUT MY VALUES ARE DIFFERENT… MONEY AND WORK ARE NOT THE BE ALL AND END ALL. IF YOU PUT ALL YOUR EFFORT INTO MAKING MONEY YOU LOSE SENSE OF WHAT YOU ARE LIVING FOR – Tina, 27, China


Слайд 16
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YOUTH IS THE TIME FOR EXPLORATION - NOT TO BE TIED DOWN WITH COMMITMENTS

Phil Dolby@flickr.com


Слайд 17
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 I DON’T NEED TO EARN A LOT. I WOULD BE HAPPY IF MONEY COULD COVER THE NECESSITIES AND LET ME DO WHAT I WANT – Melvin, 24, Singapore


Слайд 18
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SEE PARENTS AS THEIR SAFETY NET

MONEY IS AN ENABLER, NOT TO BE ACCUMULATED

LIFE, NOT MONEY, IS THE FILTER

BEHAVIOUR


Слайд 19
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MONEY IS NOT MULTI-GENERATIONAL THE PREVIOUS GENERATION’S SUCCESS IN ACCUMULATING MONEY MEANS THIS GENERATION DOES NOT WORRY ABOUT THEIR FINANCIAL FUTURE. MONEY IS NOT A GOAL FOR THEM.


TRUTH


Слайд 20
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BE A PARTNER IN SELF-EXPLORATION,
CONNECT TO AMBITION RATHER THAN PRUDENCE OR IMPULSE

OPPORTUNITY


Слайд 21
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2. PASSION IS THE DESTINATION

craftivist collective@flickr.com


Слайд 22
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ONE DAY I HOPE TO DO GREAT THINGS TO IMPACT LIVES

82%

Source: GenerationAsia a proprietary study of 32,000 Asians by Y&R+VML

IMPACT RATHER THAN MONEY IS THE AMBITION HERE

craftivist collective@flickr.com


Слайд 23
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PASSIONS HAVE MOVED FROM BEING HOBBIES TO BEING THE CENTRE OF LIFE

Leland Francisco@flickr.com


Слайд 24
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…IN FACT IT’S VERY CRUCIAL FOR US TO FIND WHAT WE LOVE. UNLIKE YOUR GENERATION, I DOUBT OUR GENERATION WILL HAVE THE LUXURY OF A RETIREMENT. EVEN IF WE CAN AFFORD IT, I AM SURE MAKING A CAREER OUT OF OUR PASSIONS MEANS THAT WE WILL CONTINUE WORKING AND EARNING AS LONG OUR BODIES ALLOW US TO – Ashish, 23, India


Слайд 25
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PASSION DEFINES MY CAREER

Ryan Li@flickr.com


Слайд 26
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WHEN I’M 40, I WANT TO TO BE DOING SOMETHING THAT IS WORTH BEING A WORKAHOLIC FOR – Yi, 23, Singapore


Слайд 27
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DAY AND NIGHT

Anthony Easton@flickr.com


Слайд 28
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IF I CAN EARN MONEY FROM DOING THE THINGS THAT I LOVE TO DO, WHY NOT?  FOR ME, THERE’S NO WORK HARD-PLAY HARD, IT’S ALWAYS PLAY HARD FOR ME, BECAUSE I LOVE WHAT I DO – Febi, 24, Indonesia


Слайд 29
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SATISFACTION IS ABOUT SELF-FULFILLMENT

Georgie Pauwels@flickr.com


Слайд 30
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TO ME, A CAREER IS NOT A LADDER TO CLIMB. A CAREER IS THE IMPACT I CAN MAKE. I AM SATISFIED SO LONG AS I CAN ACHIEVE WHAT I WANT BEFORE I DIE… I WANT TO HAVE IMPROVED SINGAPORE BY THE TIME I’M 40... BY THEN, SECONDARY SCHOOL KIDS WILL BE GETTING THEIR FIRST/SECOND JOBS. THAT WILL BE THE FIRST INDICATOR OF SUCCESS IN MY LIFE – Ying, 23, Singapore


Слайд 31
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THE CATEGORY’S STRENGTHS ARE DISASSOCIATED FROM WHAT ACTUALLY CONNECTS WITH YOUTH

Source: BAV 2014 China (Age 18-34); BAV 2014 Indonesia (Age 18-34); BAV India 2013 (Age 18-34)



Trustworthy
High Quality
Upper Class
Customer Caring
Socially Responsible

Progressive
Up-to-date
High Performance
Best Brand
Worth More

STRONG ATTRIBUTES

WEAK ATTRIBUTES




Слайд 32
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THEY LOOK FOR THINGS AND PEOPLE THAT INSPIRE PASSION
MONEY IS A MEANS NOT AN END
THEY WANT MONEY TO ENABLE PASSION, NOT SACRIFICE IT
BEHAVIOUR


Слайд 33
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STATUS IS NOT MONEY THIS FUNDAMENTAL SHIFT IN THEIR IDEA OF SUCCESS MEANS THAT THEY EXPECT TO BE RESPECTED FOR SEARCHING FOR OR ACHIEVING SATISFACTION, NOT PURELY BASED ON THE MONEY THEY’VE MADE


TRUTH


Слайд 34
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TO GAIN ENGAGEMENT AND CREDIBILITY BY ENABLING DAILY DELIVERY OF PASSIONS (NOT IMPULSE)

OPPORTUNITY


Слайд 35
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3. EXPERIENCES ARE INVESTMENTS

Qrator@flickr.com


Слайд 36
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LUXURY IS HAVING NEW EXPERIENCES

80%

Source: GenerationAsia a proprietary study of 32,000 Asians by Y&R+VML

EXPERIENCES ARE THE INPUT INTO LIFE

Michael Himbeault@flickr.com


Слайд 37
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EXPERIENCE ISN’T ABOUT INDULGENCE

alwaysmnky@flickr.com


Слайд 38
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I WOULD SPEND THAT MONEY ON TRAVELLING. YEAH! I THINK THE BEST INVESTMENT THAT ANYONE CAN MAKE AT MY AGE IS TRAVELLING, EXPANDING THEIR HORIZONS AND OUTLOOK TOWARDS LIFE. THERE HASN’T BEEN A SINGLE TRIP WHICH HAS NOT AFFECTED ME. I AM WHAT I AM LARGELY BECAUSE OF THE PLACES I HAVE TRAVELLED TO AND THE PEOPLE I HAVE MET. I THINK ALL THESE EXPERIENCES WILL HELP IN THE FUTURE FOR SURE – Jim, 24, India


Слайд 39
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EXPERIENCES SHAPE LIVES AND THEIR CHOICES

Georgie Pauwels@flickr.com


Слайд 40
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I SAVED FOR A FEW MONTHS BEFORE I LEFT WITH ABOUT S$450 TO SPEND DURING THE WEEK I WAS THERE. WAS IT WORTH SPENDING MY SAVINGS ON? YES!!! – Satish, 21, Singapore


Слайд 41
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LIKE TO BE THE FIRST TO TRY NEW THINGS

76%

Source: GenerationAsia a proprietary study of 32,000 Asians by Y&R+VML

RAPID ADAPTATION TO CHANGES IN THEIR WORLD

spivaartworkers@flickr.com


Слайд 42
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A MINDSET, NOT JUST A PHASE, OF EXPERIMENTATION

Frankie Roberto@flickr.com


Слайд 43
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I AM STILL TRYING TO FIGURE OUT WHAT I’M GOING TO DO LATER ON. BUT I’M DEFINITELY NOT PLANNING TO WORK AS AN EMPLOYEE. CURRENTLY I STILL LIKE WHAT I DO, SO I JUST STICK AROUND….THIS IS TEMPORARY YOU KNOW – Icha, 25, Indonesia


Слайд 44
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FULLY COMMITTED FOR THE SHORT TERM

jamiesrabbits@flickr.com


Слайд 45
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RIGHT NOW, I WORK IN ADVERTISING BECAUSE IT REALLY INTERESTS ME BUT I KNOW MYSELF. THIS CAREER CHOICE MIGHT BE A PASSING FANCY. TOMORROW SOMETHING ELSE MIGHT INTEREST ME AND I WILL NOT HESITATE TO JUMP INTO THAT PROFESSION OR HOBBY – Mohan, 24, India


Слайд 46
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MONEY AS A LIBERATOR
SWITCHING HORSES IS THE NORM, NOT THE EXCEPTION
MONEY IS IMPORTANT, BUT CHASING IT ISN’T

BEHAVIOUR


Слайд 47
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MONEY SHOULD BE A LIBERATOR – IT’S NOT MEANT TO BE AN ANCHOR. THEY EXPECT MONEY FROM VARIOUS SOURCES TO ENABLE THEIR PURSUIT OF DISCOVERY


TRUTH


Слайд 48
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TO BE A BRAND THAT SUPPORTS THE VIEW THAT MONEY’S PURPOSE IS TO CREATE THE DOTS WHICH WILL CONNECT LATER

OPPORTUNITY


Слайд 49
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NOW DOESN’T MEAN IMPULSIVE
SATISFACTION IS SUCCESS
MONEY IS JUST PAPER WITHOUT PASSION
RETURNS FROM INVESTMENT AREN’T ALWAYS FINANCIAL
THE LONG TERM IS ABOUT CONSTANT CHANGE

LESSONS FROM FUTURE EARNERS


Слайд 50
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BE A PARTNER IN SELF-EXPLORATION
CONNECT TO AMBITION RATHER THAN PRUDENCE
TO GAIN ENGAGEMENT AND CREDIBILITY BY ENABLING DAILY DELIVERY OF PASSIONS (NOT IMPULSE)
TO BE A BRAND WHICH SUPPORTS THE VIEW THAT MONEY’S PURPOSE IS TO HELP CREATE THE DOTS WHICH WILL CONNECT LATER

THE OPPORTUNITIES


Слайд 51
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HOW WE CAN PARTNER

JD Hancock@flickr.com


Слайд 52
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BRAND DEVELOPMENT:

MEASURE how consumers view your brand across 48 dimensions, using methodology from the world’s largest consumer study of brands.


CONNECT Inspire love and respect for your brand by giving you an action report using an in-depth analysis of your brand including Brand Imagery and Social Listening


COMPLETE the picture by creating clear brand architectures for all your brands and sub-brands and positioning to various audience segments using your data and our strategic expertise



Слайд 53
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INSIGHT + INNOVATION:

UNCOVER insights specific to your brand, market and products using our proprietary data, tools and talent


CREATE clear strategies and communications for your brand to become irresistible to people who will help you deliver business results and shareholder value


DEVELOP new products and services using insights, inspiration and collaboration. A series of Innovation workshops that can help you reimagine your brand’s behavior and action



Слайд 54
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VML Singapore
VML India
Y&R China
Y&R India
Y&R Indonesia
Y&R Hong Kong
Y&R Philippines
Y&R Singapore
Email: GenerationAsia@yr.com


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