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UX DESIGN THAT CREATES A BRANDING EXPERIENCE FOR FINANCIAL COMPANIES презентация
Содержание
- 1. UX DESIGN THAT CREATES A BRANDING EXPERIENCE FOR FINANCIAL COMPANIES
- 2. “People Ignore Designs which Ignore People” - Frank Chimero
- 3. Ever thought why some games fascinate you?
- 4. The science behind this pleasure is known as UX or User Experience.
- 5. Designers carefully create the user interface to provide customers with the best possible user experience.
- 6. “Design is not an art. It is
- 7. Let’s take a closer look at the UX design of some popular financial companies
- 8. Amerisave Mortgage Financial company
- 9. The Blackstone Group Financial company
- 10. J.P. Morgan Financial company
- 11. Cincinnati Financial Corporation Financial company
- 12. Loews Corporation Financial company
- 13. Do you know what is the common thing in these financial firms?
- 14. They provide excellent branding experience!
- 15. What is brand experience? Brand experience
- 16. What makes your brand distinct from other
- 17. Brand experience affects consumer satisfaction and loyalty both directly, and indirectly through brand personality associations.
- 18. If you wish to see your brand
- 19. These visual design elements will help you create good UX design
- 20. Stress-Free Navigational Components Make sure your interface
- 21. Design like an Architect Design proper information paths on your website to satisfy user requirements.
- 22. Think like a User Instead of setting
- 23. User Functionality Target your customers’ needs, and
- 24. Insights through Research Use techno, ethno, psychographics,
- 25. Product Design and Development The basics to
- 26. Optimize the Interactive Design The science of
- 27. TAKE AWAY Enhance user satisfaction by improving
- 28. Evaluate the ROI of a good user experience and you would know its importance
- 29. Let us help you in providing your
“People Ignore Designs which Ignore People” - Frank Chimero
Слайд 5Designers carefully create the user interface to provide customers with the
best possible user experience.
Слайд 15What is brand experience?
Brand experience is conceptualized as sensations, feelings,
cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand's design and identity, packaging, communications, and environments.
Слайд 16What makes your brand distinct from other brands?
Brand Evaluations
Brand Involvement
Brand
Attachment
Customer Delight
Brand Personality
Слайд 17Brand experience affects consumer satisfaction and loyalty both directly, and indirectly
through brand personality associations.
Слайд 18If you wish to see your brand ranking, think of how
you can provide your users with a distinct brand experience.
Слайд 20Stress-Free Navigational Components
Make sure your interface and information design is there
to guide the user instead of confusing them.
Слайд 21Design like an Architect
Design proper information paths on your website to
satisfy user requirements.
Слайд 23User Functionality
Target your customers’ needs, and see if your design is
technically interactive for users.
Слайд 24Insights through Research
Use techno, ethno, psychographics, or any other form of
research to get customer insights. The critique will help you in sketching and re-sketching which will validate your design.
Слайд 25Product Design and Development
The basics to keep in mind for development
is sketch, scribble, and prototype.
Слайд 26Optimize the Interactive Design
The science of interaction lies in engagement. Involve
your user at every step, and talk to them.
Слайд 27TAKE AWAY
Enhance user satisfaction by improving the usability, accessibility, and pleasure
provided in the interaction between the user and the product to get maximum user retention.
Слайд 29Let us help you in providing your users with a better
user experience
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