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5 Fascinating Facts About Caterpillar You Probably Didn’t Know презентация
Содержание
- 1. 5 Fascinating Facts About Caterpillar You Probably Didn’t Know
- 2. #1 Caterpillar was once a farm-equipment company
- 3. The Caterpillar Tractor Co. Caterpillar’s founders, Benjamin
- 4. The Caterpillar Tractor Co. A sign from
- 5. The Caterpillar Tractor Co. Until the 1940s,
- 6. #2 Caterpillar wasn’t always the yellow you see today
- 7. They were not all yellow Caterpillar equipment
- 8. #3 Think Cummins when you think engines? Think again
- 9. An old play, from diesel… Making diesel
- 10. …to natural gas Caterpillar has
- 11. #4 Dealers as old as the company
- 12. Caterpillar’s dealership network is big, and strong.
- 13. So strong, that… Some
- 14. Bigger than the company itself! Dealership
- 15. #5 You’ve seen CAT merchandise,
- 16. A top licensor According to License!
- 17. Vital stats for 2014 Retail merchandise sales:
- 18. This Could Be The Next Billion-Dollar iSecret
#1 Caterpillar was once a farm-equipment company
Слайд 3The Caterpillar Tractor Co.
Caterpillar’s founders, Benjamin Holt and Daniel Best were
pioneers in the agriculture industry.
In 1925, Holt Manufacturing Company and Best Tractor Company merged to form The Caterpillar Tractor Co.
In 1925, Holt Manufacturing Company and Best Tractor Company merged to form The Caterpillar Tractor Co.
Слайд 4The Caterpillar Tractor Co.
A sign from Montana that was likely used
by a Caterpillar dealer. Source: Caterpillar
Слайд 5The Caterpillar Tractor Co.
Until the 1940s, farm tractors were Caterpillar’s primary
product.
In 1986, The Caterpillar Tractor Co. changed its name to Caterpillar Inc.
In 2002, Caterpillar sold its farm-equipment business to AGCO.
In 1986, The Caterpillar Tractor Co. changed its name to Caterpillar Inc.
In 2002, Caterpillar sold its farm-equipment business to AGCO.
Слайд 7They were not all yellow
Caterpillar equipment was originally gray.
In 1931, the
company switched to “highway yellow.”
The “Caterpillar yellow” currently in use is trademarked.
The “Caterpillar yellow” currently in use is trademarked.
Image source: Wikimedia Commons
Слайд 9An old play, from diesel…
Making diesel engines since 1931.
At one point
in time, Cat became the world’s largest diesel engine manufacturer after acquiring Perkins in 1997.
Source: Perkins
Слайд 10…to natural gas
Caterpillar has also been making natural-gas engines
and generator sets since 1941
Source: Caterpillar
Слайд 13So strong, that…
Some of its dealers have been
with Caterpillar since 1925
Source: Yancey Bros. Co.
Слайд 14Bigger than the company itself!
Dealership network’s net worth: $23.4 billion
Dealer employee
count:161,700 Caterpillar employee count: 111,247
Слайд 16A top licensor
According to License! Global, Caterpillar ranked 26th among the
top 150 global licensors in 2014, beating the likes of World Wrestling Entertainment.
Слайд 17Vital stats for 2014
Retail merchandise sales: $2.1 billion, up 24% from
2013.
29 new lifestyle retail stores, taking its total store count to 107.
29 new lifestyle retail stores, taking its total store count to 107.
A Cat merchandise center. Source: Caterpillar
