Слайд 1APPLE PAY
VS.
SAMSUNG PAY
There’ll Never Be
One Clear Winner
Слайд 2The mobile payments market is about to heat up.
Слайд 3Samsung just announced Samsung Pay this month -- its own mobile
payment system -- to compete with Apple Pay.
Слайд 4And there are plenty of similarities.
Слайд 5Both payment systems use near field communication (NFC) to make in-store
purchases and use fingerprint sensors to authenticate purchases.
Слайд 6And both use unique, secure tokens to transfer purchase data.
Слайд 7But despite their resemblances, there are some key differences between Apple
Pay and Samsung Pay.
Слайд 9In addition to its NFC capability,
Samsung Pay can be used
at payment terminals with traditional magnetic strip card readers.
Слайд 11Between NFC and the magnetic strip payment processing, Samsung Pay will
be compatible with about 90% of U.S. point-of-sale merchants.
Слайд 12Meanwhile, Apple’s been building partnerships to spread Apple Pay adoption.
Слайд 13More than 750 banks and financial institutions have signed up to
bring Apple Pay to their customers in the U.S.
Слайд 14Apple has a slight advantage right now because it launched Apple
Pay back in October and is already building momentum.
Слайд 15But Samsung Pay won’t be available until this summer.
Слайд 16And although Samsung Pay and Apple Pay are competing systems, there
are a few reasons why there won’t be one clear winner between the two.
Слайд 17The mobile payments markets is already getting crowded with services from
device makers, retailers, and carriers.
Слайд 18Samsung sees its mobile payment system as a way to set
itself apart from other Android devices.
Слайд 19Samsung’s global smartphone sales have recently dropped, and it needs new
ways to differentiate its high-end products.
Слайд 20For Apple, things are a bit more simple.
Слайд 21Unlike Samsung, Apple’s iPhone sales are moving in the right direction.
Слайд 22Apple sees its payment feature as a way to keep new
and existing users inside of its ecosystem, so it can sell more devices.
Слайд 23Both Apple Pay and Samsung Pay have a good chance of
taking off, if executed correctly.
Слайд 24Worldwide mobile payments via NFC are expected to total $130 billion
worldwide by 2020.
Слайд 25Apple and Samsung are hoping all of that mobile payment spending
leads to additional sales of their devices…
Слайд 26Which would be a very good thing for companies and their
investors.
Слайд 27
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(Investors, prepare to profit.)
Apple forgot to
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