Слайд 1Successful Logo Designs from UK and US Empowering Startups
Слайд 2Global branding and advertising spending in 2015 is projected as US
$578 billion
Слайд 3Out of which 48% is spent on printing and designing. However,
12% is used for media animation
Слайд 4Fascinating right? Let’s see more.
Слайд 5The UK and US annually spend approximately £20 billion and $140
Billion respectively in advertising and marketing designs
Слайд 6Design provides visual expressions to brands and 94% of the time
make a deep impression
Слайд 7Brand identity design in particular are important in explaining the brand
story
Слайд 8The most important aspect of brand identity is logo design. When
a logo design is successful it represents overall success of the brand
Слайд 9Therefore it is crucial for small businesses and startups to carefully
consider the design of their logo. Because it is your first impression on your clients, you surely don’t want to mess with it
Слайд 10Let’s consider the logo designs of these two successful brands from
UK and USA
Слайд 11BBC and FOX News are successful brand identities for their brands
because their logos have designed keeping in mind the 3 important expressions:
Слайд 12Stability: A logo design that is not time bound
Слайд 13Flexibility: A logo, which design looks equally appealing on all marketing
materials
Слайд 14Association: A logo that communicates and tells a brand story
Слайд 15BBC vs. FOX News (Image Analysis)
Слайд 16Let’s have a look at some more popular brand logos with
British origin and evaluate if they are successful for all times
Слайд 17Popular Brand Logos with British Origin
Слайд 21Logos from the UK sure meet the criteria of successful designs
to a great extent. However, let’s see if designs from the US beat the competition or not
Слайд 22Popular Brand Logos with US Origin
Слайд 26What we’ve learned from these UK and US logos
Слайд 27Most companies started small and grew into huge companies through consistent
branding
Слайд 28Most companies are recognized by their original logo colors, symbolism, and/or
identity
Слайд 29Most companies’ logos can stand on their own without having to
“market” to their audience
Слайд 30Does your brand identity meets the criteria of successful logo design?
Слайд 31If not, then we can help. Just fill in the form
coming up next, and we’ll sail you through