Innovation by Design презентация

Содержание

Photo credit: SDASM Archives

Слайд 1
Innovation by Design
@cwodtke
www.eleganthack.com


Слайд 2


Слайд 3Photo credit: SDASM Archives


Слайд 4Photo Credit: Nationaal Archief


Слайд 5Rachleff's Corollary of Startup Success via pmarca.com
The only thing that matters

is getting to product/market fit.


Слайд 6COULD YOU GET TO PRODUCT/MARKET FIT IN ONE WEEK?


Слайд 7IMG COPENHAGEN


Слайд 816 WEEK LEAN LAUNCHPAD CLASS IN 1 WEEK


Слайд 9THEY DID IT


Слайд 10A PLAN FOR TUITION


Слайд 11WHAT MAKES DESIGNERS EFFECTIVE?


Слайд 12EMBODIED COGNITION
Photo: woodleywonderworks


Слайд 13DESIGNERS THINK WITH…


Слайд 15POST-ITS


Слайд 17Frees up memory
Allows you to see connections
Share insights & understanding
Photo Credit:

Umberto Salvagnin Magnolia petal cells


Слайд 18YOU CAN GET INSIGHTS FOR INNOVATION WITH 3 TECHNIQUES


Слайд 191. FRAGMENTING AND FREELISTING


Слайд 20Why?
Make information modular in order to recombine


Слайд 21EXERCISE
Get out your post its
List everything you like about travel
1 item

per post-it

Слайд 22EXERCISE
Get out your post its
List everything you HATE about travel
1 item

per post-it

Слайд 232. CHUNKING INTO AFFINITY GROUPS


Слайд 24How?
Put idea with like ideas
No rules, just seek patterns
remix


Слайд 25
Play with possible models
Relationship to other data
Credit: Steve Portigal


Слайд 26Play with possible models
Frequency
Credit: Steve Portigal


Слайд 27
Play with possible models
Timeline

Credit: Steve Portigal


Слайд 28PATTERNS?


Слайд 29OPPORTUNITIES?


Слайд 30Why?
Discover unexpected insights in the data
Photo credit Eirik Newth


Слайд 313. MAPPING TO FRAMEWORKS


Слайд 32What is a frame work?
A scaffold for thinking about a problem


Слайд 33How?
Select a framework
Map post-its against it
Do more research/freelisting to fill in

blanks

Слайд 34Discover hidden patterns
Why Frameworks?
Photo credit Marc Phu


Слайд 35Why Frameworks?
Find missing areas of inquiry and fill them in.
Photo credit

Marc Phu

Слайд 36How much/how often
Passionate
Indifferent
Often
Rarely


Слайд 37EMPATHY MAP
Adrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz-9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc


Слайд 39MORE FRAMEWORKS FOR YOU


Слайд 40MENTAL MODELS
Credit: Indi Young


Слайд 41
User needs go here
Offerings goes here
Opportunities!
Credit: Indi Young


Слайд 42Photo credit: Indi Young


Слайд 43PARTICIPATORY ROADMAP
Learn more at eleganthack


Слайд 46BUSINESS MODEL CANVAS


Слайд 48EVEN PPT


Слайд 49Freelist your points
Chunk them into themes
Map them to a story arc!
Photo

taken at Duarte Workshop

Слайд 50YOUR MEETING?


Слайд 51GET UP! USE THE WALLS!
Photo credit: Kevin Hoffman


Слайд 52Remember
Fragmenting +
Chunking +
Mapping


Слайд 53= INSIGHTS!


Слайд 54Learn More: Books
Eleganthack.com for participatory roadmaps


Слайд 56VISUAL THINKING UNLOCKS INSIGHTS


Слайд 58Sketch 101
Hand training and basic iconiforms to communicate


Слайд 59PRODUCT IDEA GENERATION


Слайд 60NAPKIN SKETCH EXERCISE


Слайд 615 MINUTES: FREELIST PRODUCT/SERVICE IDEAS


Слайд 62PICK YOUR FAVORITE(S)
Combining ok!


Слайд 631O MINUTES: USING YOUR DRAWING SKILLS, EXPLAIN THOSE IDEAS IN IMAGES


Слайд 64ONE MINUTE PITCH.


Слайд 65DOTMOCRACY


Слайд 69Free list

Time keeper: 1minute a sq, in order


Слайд 70THANK YOU @CWODTKE WWW.ELEGANTHACK.COM


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