Do, Learn, Repeat: The Startup Way of Design презентация

vision, core values and culture of startups:
http://startupclass.samaltman.com/courses/lec10/

contributors— designers and nondesigners—must collaborate broadly. This change can be hard for some, especially for visual designers with a background in interactive agencies. In those contexts, the Creative Director is untouchable. In Lean UX, the only thing that’s untouchable is customer insight. Lean UX literally has no time for heroes. The entire concept of design as hypothesis immediately dethrones notions of heroism; as a designer you must expect that many of the your ideas will fail in testing. Heroes don’t admit failure. But Lean UX designers embrace it as part of the process.”

Excerpt from Lean UX: http://shop.oreilly.com/product/0636920021827.do

With Quick And Simple Experiments:
http://www.smashingmagazine.com/2014/04/10/a-guide-to-validating-product-ideas-with-quick-and-simple-experiments/

Feedback:
http://muledesign.com/2010/12/giving-better-design-feedback/

data-driven:
http://andrewchen.co/know-the-difference-between-data-informed-and-versus-data-driven/

easily obtained by following prescribed steps. When in reality, those people who achieved it and wrote about it didn’t follow any set path—they carved their own way, experimented with the unknown, and came up ahead.”

Paul Jarvis: http://us6.campaign-archive1.com/?u=26857d08cfc91db6993e0bfc4&id=c4093add2a&e=116d4dec6e