Designing with Emotion Means Being Brave презентация

and meaning from our hearts into our customers’ hands means changing the way we work, the way we share ideas, and the way we define success. That type of change requires bravery.”

customers, but also for your internal audience. Designing for the way they experience your design concept makes it that much easier for you to get that concept into your customer’s hands.”

to start somewhere. As designers, we’re the heart of customer empathy in our organizations and it’s our responsibility to keep the customer alive as a human being—not a segmentation.”

Not the Other Way Around

to keep the customer perspective in mind and stops us from slipping into a product-centric view. But focusing solely on the emotions evoked by the product experience only helps us respond or react to what customers currently feel with regards to the product.”