- Главная
- Разное
- Дизайн
- Бизнес и предпринимательство
- Аналитика
- Образование
- Развлечения
- Красота и здоровье
- Финансы
- Государство
- Путешествия
- Спорт
- Недвижимость
- Армия
- Графика
- Культурология
- Еда и кулинария
- Лингвистика
- Английский язык
- Астрономия
- Алгебра
- Биология
- География
- Детские презентации
- Информатика
- История
- Литература
- Маркетинг
- Математика
- Медицина
- Менеджмент
- Музыка
- МХК
- Немецкий язык
- ОБЖ
- Обществознание
- Окружающий мир
- Педагогика
- Русский язык
- Технология
- Физика
- Философия
- Химия
- Шаблоны, картинки для презентаций
- Экология
- Экономика
- Юриспруденция
The Power Of Subliminal Messages презентация
Содержание
- 1. The Power Of Subliminal Messages
- 2. If I were to broadcast the
- 3. Everyone would jump out at me Why?
- 4. Because, it is not easy to erase
- 5. How do subliminal messages leave such a
- 6. Subliminal perception is the unconscious awareness of
- 7. And science has shown us how stimuli
- 8. The visual or auditory hidden messages that
- 9. In this case, the stimulus is
- 10. …brand…
- 11. …wait for it…
- 12. …loyalty!
- 13. In other words … In other words…
- 14. Hidden Messages + Brand Design = Triggered
- 15. Many brand designers don’t have
- 16. First though, let’s identity the impact of subliminal messages.
- 17. 1. They create familiarity with the
- 18. If your subliminal brand message triggers
- 19. The trick is to convince consumers
- 20. You can do it too!
- 21. In four easy ways Form
- 22. In four easy ways To deliver
- 23. Using Form A map in a
- 24. Because Yoga Australia personalized the logo,
- 25. Using Color Take Baskin Robins for example.
- 26. Now that the brand has a
- 27. Using Brand Name Sony VAIO integrates a
- 28. It’s totally out of the box,
- 29. Using Slogan Consider LG - The
- 30. Can you guess why?
- 31. You need a logo with
- 32. The next time you hear
Слайд 2
If I were to broadcast the news “A logo died!” today,
-
Now, if I announced that the brand was Apple,
- It would add even more fuel to the fire.
Why?
If I were to broadcast a news today
A logo died!
Слайд 4Because, it is not easy to erase what's been configured into
Because It’s not easy to erase what's been configured in your brain subliminally
Слайд 5How do subliminal messages leave such a lasting impact?
How do
Слайд 6Subliminal perception is the unconscious awareness of stimulus.
We know a subliminal
90 % subconscious
10 % conscious
Слайд 7And science has shown us how stimuli can trigger our reactions.
And
Слайд 8The visual or auditory hidden messages that are embedded in design
Let’s define subliminal messages in the context of brand design
The visual or auditory hidden messages that are embedded in design elements act with the subconscious level of the consumer to affect him.
Слайд 9
In this case, the stimulus is provided by the subliminal message
Слайд 14Hidden Messages + Brand Design = Triggered Emotions
Hidden Messages
+
Brand Design
=
Triggered Emotions
Слайд 15
Many brand designers don’t have a clue about how subliminal messages
It is, however, easier said than done.
Слайд 17
1. They create familiarity with the brand.
2. They enrich the aesthetic
3. They enhance the communication and persuasion functions of the brand.
Слайд 18
If your subliminal brand message triggers a buying decision …
Convinces the
Слайд 19
The trick is to convince consumers to buy your brand’s products
Слайд 20You can do it too!
In four easy ways. Use:
Form
Color
Slogan
Brand Name
To deliver a hidden message through your brand identity.
Слайд 24
Because Yoga Australia personalized the logo,
and now its known across continents.
Such
Слайд 25Using Color
Take Baskin Robins for example.
The pink color represents the number
The pink color represents the number 31
which is the amount of ice cream flavors offered by the brand.
Слайд 26
Now that the brand has a stronghold, nobody can forget BR.
Why not?
Because the amazing 31 flavors are worth remembering!
Слайд 27Using Brand Name
Sony VAIO integrates a complicated idea in a simple
The curvy V and A actually indicate an analog wave or a signal. The I and O represent the binary digits, 1 and 0.
Слайд 28
It’s totally out of the box,
and perfectly complementary for the
The subliminal message is crisp and clean.
Слайд 29Using Slogan
Consider LG -
The slogan goes: Life’s Good
The logo is
At first, they used the slogan with the logo.
But not anymore!
Слайд 30
Can you guess why?
Because the message is now integrated into their
Слайд 31
You need a logo with subliminal messages to represent your brand,
because
the logo never truly dies!
So there you go …
Слайд 32
The next time you hear a logo has died, you will
For more ways to create logos, follow our blog.
