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2. Reputation: Otherwise known as “saving face,” maintaining a highly-regarded reputation with well-established and potential clients in your professional network is crucial
3. Appropriate Representations: For obvious reasons, local Chinese staff members should serve as representatives or ambassadors for your company as they are familiar with the norms and idiosyncrasies that the clients and customers are accustomed to in their culture.
China is a relationship-oriented society that truly believes in interpersonal dynamics as the cornerstone and lifeline of all companies regardless of the industry.
Legal Ambiguity: China does have a legal system that addresses business contract law, however, there is at times (to say the least) ambiguity in the meaning and interpretation of these laws. Thus, lying and cheating is most prevalent, providing greater reason to develop guanxi.
Litigious-Oriented Society: While confrontation between Western companies can be resolved in court or through means of negotiation, mediation, and arbitration, those in China most often are conditioned to entrust the traditional values that date back to Confucianism- respect, trust, and dependability
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http://www.startupchina.com/
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