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The Future of Business Models: The Crowd презентация
Содержание
- 1. The Future of Business Models: The Crowd
- 3. The Collaborative Economy
- 4. Phases of Internet Sharing The
- 5. What role do corporations play if people get what they need from each other?
- 6. The Collaborative Economy An economic model where
- 7. Also including: Clorox Esurance, Pepsi 43+ CROWD COMPANIES MEMBERS Launched Dec 2013
- 8. Is this a business disruption?
- 13. Techshop empowers the Maker Movement –people build instead of buy
- 14. Pleygo means a subscription to Lego sets –rather than owning
- 15. Yerdle enables neighbors to gift goods - rather than buy
- 17. Feastly connects passionate cooks
- 19. Helparound builds P2P support
- 21. Boatbound provides Peer 2
- 22. Pronto enables bikes –and helmets
- 23. Uber enables P2P transportation
- 25. Airbnb offers person to
- 26. Seattle's WeWork offers anyone
- 28. The crowd has created over 200 currencies
- 29. Kickstarter enables P2P investing
- 30. LendingClub enables crowd to be a bank
- 32. What’s causing this?
- 33. A properly shared car is $270,000 Lost
- 34. “…65 percent of their business migrate to ride services like Uber, Lyft and Sidecar…”
- 35. “All told, they found that
- 36. Airbnb Bookings Source: Airbnb 2013 annual report
- 38. Collaborated with the Revolutionaries
- 39. How can brands change their business models and become resilient?
- 40. Collaborative Economy: Value Chain
- 41. Collaborative Economy: Value Chain
- 42. Brand as a Service
- 43. BMW as a Service
- 44. Trunk Club Sends Clothes on demand –Now part of Nordstrom
- 45. Home Depot as a Service
- 46. Prediction: Membership models emerge of “Access
- 47. Collaborative Economy: Value Chain
- 48. Collaborative Economy: Value Chain
- 49. Patagonia enables a marketplace for refashioning products.
- 50. Walmart enables game exchange
- 51. Gap partners with Divvy
- 52. Prediction: A progressive Hotel will franchise the crowd –taking Airbnb head on
- 53. Collaborative Economy: Value Chain
- 54. Collaborative Economy: Value Chain
- 55. Enable a Platform
- 56. U-Haul enables the crowd
- 57. Hasbro enables customers to 3D print products on demand via Shapeways
- 58. Coke’s Wonolo shares with
- 59. Barclays offers BarclayCard Ring,
- 60. Prediction: We can’t tell the difference between employees and customers.
- 61. Collaborative Economy: Value Chain
- 62. Collaborative Economy: Value Chain
- 63. Collaborative Economy: Value Chain
- 64. People are empowered to get what they
- 66. What side of history will you be on?
- 67. Welcome to the Collaborative Economy
The Collaborative Economy
Слайд 1
The Future of Business Models: The Crowd
Seattle Interactive Conference, 2014
By Jeremiah
Owyang
@jowyang
@jowyang
Слайд 4Phases of Internet Sharing
The Collaborative Economy
From Altimeter Research: The Collaborative Economy,
2013, Jeremiah Owyang
Слайд 6The Collaborative Economy
An economic model where creation, ownership, and access
are
shared between people and corporations.
Слайд 17
Feastly connects passionate cooks and adventurous eaters for authentic and social
dining in a cook’s home.
Feastly launched in 54 hours over Washington D.C.’s Start Up Weekend in November 2011. It currently operates in New York, San Francisco and Washington D.C.
Слайд 19
Helparound builds P2P support for members of the Diabetic community
“Never get
stuck again. Getting stuck without a glucose meter, test strips or glucose The Diabetes Safety Net lets you find and rely on others with diabetes in your area.
Слайд 21
Boatbound provides Peer 2 Peer boat rental –instead of owning
Boats are
used 17 days of the year. That’s 4% of the year.
Слайд 23
Uber enables P2P transportation Largest investor is Google ($258m)
Google and Waze
have already started to share data (May 2014), in addition, Google is rolling out retail delivery with Shopping Express, and also has self-driving cars.
Слайд 25
Airbnb offers person to person space sharing, for a local experience.
They’ve expanded to in-house dining.
Слайд 26
Seattle's WeWork offers anyone to have office space –on demand, rather
than long term lease.
Слайд 33A properly shared car is
$270,000
Lost Revenue
Of auto sales
(1 shared car
= 9 cars at average of $30k each.)
The Collaborative Economy
Слайд 35
“All told, they found that for every 1 percent increase in
the number of Airbnb bookings, there is a .05 percent decrease in hotel revenue”
Study by Boston University
Study by Boston University
Слайд 46
Prediction: Membership models emerge of “Access over Ownership*” –people may not
own goods.
*Lisa Gansky, Author of “The Mesh” refers to Access over Ownership models
Слайд 50
Walmart enables game exchange –reducing waste.
Customer who bring in used video
games can receive store credit, currently at Wal-Mart, and soon at Sam's Club.
Слайд 51
Gap partners with Divvy Bike Sharing for a shared workforce
During the
summer, people work at Divvy bike sharing, during winter, they’re auto-employed at Gap retail.
Слайд 56
U-Haul enables the crowd to fund truck, share in winnings and
foster “Shared Destiny”
Tap the crowd for better rates and terms that a company can set and achieve the highest form of loyalty: Shared Destiny.
Слайд 58
Coke’s Wonolo shares with customers who become employees “Work Now, Locally”
Retail
customers can now stock shelves for Coke displays –and get paid while at it. Customers = Employees.
Слайд 59
Barclays offers BarclayCard Ring, a credit card designed and built by
community crowdsourcing.
Card community members can propose ideas and vote for ways to make the card better meet their needs. The community collectively discusses ideas and evolves the card together. The Giveback program allows members to share in the profits of the credit card program.
Слайд 64People are empowered to get what they need from each other.
The crowd is becoming like a company –bypassing inefficient corporations.
Like social, corporations must use these same strategies to regain relevancy.
This requires business model change: product > service > marketplace > repeat.
Becomes become Resilient: connected, empowering others, built to last, and profitable.
FIVE FINAL TAKEAWAYS
Слайд 67
Welcome to the Collaborative Economy
Crowd Companies
Empowered People & Resilient Brands
Jeremiah Owyang
Founder
@jowyang
Jeremiah@CrowdCompanies.com
