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The 5 Biggest Disappointments of the Summer Box Office and the
Company That Lost Big
Слайд 2Terminator Genisys
Made on a reported $155 million production budget, Genisys had
grossed roughly $325 million prior to its August debut in China.
Upon opening in the country, Terminator Genisys recorded a record $27 million opening day, elevating a would-be flop to the status of mild disappointment.
Слайд 3Terminator Genisys
Chinese performance rescued the franchise reboot from flop territory, but
whether or not the new series will be continued is uncertain. International sales were impressive, but the movie did poorly in America.
Terminator Genisys has grossed roughly $90 million domestically, opening to paltry $27 million and winning the approval of just 26% of Rotten Tomatoes critics
Слайд 4Mad Max: Fury Road
Time Warner’s Mad Max: Fury Road was made
on a $150 million production budget and was promoted with a sizable ad campaign.
Its global sales haul of roughly $374 million likely puts the picture in the break-even range—disappointing given the film’s expenses and favorable reception
Слайд 5Mad Max: Fury Road
98% of critics on Rotten Tomatoes gave Fury
Road a positive score
Sequel talk dried up after the film’s just-okay $45 million domestic opening, and the picture was a wash at the box office relative to budget, but favorable audience reception and the potential for strong home format performance make continuing the series viable
Слайд 6Ted 2
Ted 2’s worldwide gross of roughly $180 million on a
production budget of $68 million doesn’t qualify it as a flop for Comcast and Universal, but the R-rated comedy sequel performed quite poorly in comparison to the first film in the series.
Слайд 7Ted 2
In 2012, Ted did roughly $550 million in global ticket
sales--$230 million in America and $320 million in foreign markets
Rotten Tomatoes score for Ted 2 was 45%, while Ted scored 67% approval
Слайд 8Tomorrowland
Made on an estimated $190 million production budget, Tomorrowland has grossed
just $205 million worldwide
Disney’s adventure movie joins flops The Lone Ranger and John Carter on the Mouse House’s list of recent adventure movie missteps
Слайд 9Tomorrowland
Picture is estimated to cause Disney to write down a loss
between $120 million and $140 million
Слайд 10Fantastic Four
Production reported to be $120 million, with the film’s international
gross at roughly $135 million
Just 8% of critics on Rotten Tomatoes gave Fantastic Four a positive score
The movie had a troubled production, and director Josh Trank publicly blamed Fox for the film’s quality prior to release
Слайд 11Fantastic Four
Fantastic Four’s domestic opening weekend came in at just $25.7
million
Three weeks after Four’s August 7 release date, the picture had done just over $50 million in American ticket sales
Слайд 12Summer retrospective and company that lost big
Other disappointments of the summer
included Warner’s The Man from U.N.C.L.E and Sony’s Pixels, thought the latter is likely to at least break even after it launches in China in mid-September. Overall, the summer box office season did not see many films suffer tremendous underperformance.
Disney suffered a pretty sizable bomb with Tomorrowland. The film’s oversize budget and weak audience pull made it the season’s biggest loser in terms of pure dollar amount. Oddly enough, Marvel’s Avengers: Age of Ultron could also be characterized as a disappointment, even though it grossed roughly $1.4 billion worldwide and was one of summer’s biggest hits. Ultron failing to match the box office of 2012’s Avengers is a small but notable stumble. Even so, its performance, along with strong ticket sales from Pixar’s Inside Out, soften the Tomorroland blow and keep Disney out of the “loser” category.
So…which company had the worst summer?
Слайд 13Fox loses big with Fantastic Four
While Disney’s Tomorrowland generated big losses,
Fantastic Four stands as the biggest disappointment of the summer.
The Fantastic Four license could be significant asset for Fox, but the company has been unable to make it work, and the latest blunder represents a significant setback. The company planned to release a sequel in 2017, but the odds of that happening after the film’s poor performance are slim.
Expectations for poor performance from Fantastic Four likely factored into Fox’s decision to lower its earnings target for the current fiscal year from the mid-$7 billion range to mid-single-digit growth over $6.49 billion
The Fantastic floundering puts extra pressure on Fox to succeed at growing its X-Men film franchise. The company needs a strong performance from its film business as it weathers turbulence in cable and invests in foreign growth.
Слайд 14The next billion-dollar iSecret
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