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SELLING THE BRAND OF “YOU” презентация
Содержание
- 1. SELLING THE BRAND OF “YOU”
- 2. That thing you do when you say,
- 3. KNOW WHAT IS YOU DO Create socialized brand news and engagement around big events.
- 4. I RUN UNABASHEDLY FREE THROUGH THIS ONE
- 5. IDENTIFY A NEED, GO FOR IT Where
- 6. WHO MAKES YOUR “NICE” LIST? Align yourself
- 7. BUILD YOUR DECK & USE YOUR SOCIAL
- 8. CREATE YOUR TOOLS & RESOURCES ARSENAL Think
- 9. IT’S EASY TO GET CAUGHT UP IN
That thing you do when you say, “it’s so easy, anyone can do it…” That’s your gift, your talent and it’s
worth something. KNOW YOUR WORTH
Слайд 2That thing you do when you say, “it’s so easy, anyone
can do it…” That’s your gift, your talent and it’s
worth something.
KNOW YOUR WORTH
Слайд 4I RUN UNABASHEDLY FREE THROUGH THIS ONE LIFE, WITHOUT FEAR
I EXPECT
THE UNEXPECTED
I BELIEVE IN ABUNDANCE
I LIVE
I BELIEVE IN ABUNDANCE
I LIVE
DEVELOP YOUR PERSONAL MISSION STATEMENT
Слайд 5IDENTIFY A NEED, GO FOR IT
Where is there a deficiency in
your niche?
For me, it’s the ability to make brands less passive
It’s more than logo placement, now it’s correspondent placement
Wins = more business
For me, it’s the ability to make brands less passive
It’s more than logo placement, now it’s correspondent placement
Wins = more business
Слайд 6WHO MAKES YOUR “NICE” LIST?
Align yourself with brands that share your
values
Identify their PR contacts
Schedule time to meet with them (phone, conferences, events)
Meet with them quarterly and/or annually
Identify their PR contacts
Schedule time to meet with them (phone, conferences, events)
Meet with them quarterly and/or annually
Work your key messaging into brand meetings (when brands think of you, they think…)
Update your list like media list, quarterly (frequent turnover)
@typeaparent #typeavegas
Слайд 7BUILD YOUR DECK & USE YOUR SOCIAL PROFILE AS A BUSINESS
CARD
Who do you reach
How far is your reach
What do your conversations focus on
Where do your conversations “live”
Celebrate your successes
@typeaparent #typeavegas
Слайд 8CREATE YOUR TOOLS & RESOURCES ARSENAL
Think about the many roles you
need to play: strategist, communicator, producer, writer, editor, connector, enthusiast, CFO, janitor…
Keep an eye on media trends
Use productivity tools to maximize efforts (Evernote, Dropbox, Google Drive…)
Keep an eye on media trends
Use productivity tools to maximize efforts (Evernote, Dropbox, Google Drive…)
Слайд 9IT’S EASY TO GET CAUGHT UP IN THE “GAME” AND FORGET
WHY YOU’RE DOING THIS IN THE FIRST PLACE.
IN THE MIDST OF IT ALL, DON’T LOSE FOCUS
@typeaparent #typeavegas
