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Personal Branding: 10 Practical Tips презентация
Содержание
- 1. Personal Branding: 10 Practical Tips
- 2. An Effective Brand is WAY More than a Logo
- 3. Defining Brand, Seth Godin A brand
- 4. Brand is Experience!
- 5. Brand is Experience!
- 6. Brand is Experience!
- 7. Brand is Experience!
- 8. Ultimate Goals for Your Personal Brand!
- 9. Brand Building through PR & Social TRUSTED ESSENTIAL REMARKABLE UNMISTAKABLE
- 10. 27% of Time on Social Media Source: Experian Marketing Services c
- 11. Personal Branding Sweet Spot
- 12. The Science of Great Content = AURA
- 13. Own Your Own Name Buy your domain
- 14. Invest in a Professional Photo https://blog.photofeeler.com/perfect-photo
- 15. Make Your Out of Office Work Harder
- 16. Create a Social Media Ratio ~ Balance
- 17. Be Thoughtful About Your Bio on 3rd
- 18. Label Your Photos With Your Name for SEO Mel-Carson-Delightful-Communications.jpg Mel-Carson-Digital-Marketing-Speaker.jpg
- 19. Add Social Channels & Messages to Your Emails
- 20. Make Your Business Cards Stand Out Business
- 21. Make LinkedIn a Living Profile LinkedIn is
- 22. Be Social By Design, Link Channels & Repurpose Content
- 23. Success Measurement
- 24. Success Measurement
- 25. Success Measurement
- 26. Success Measurement
- 27. Success Measurement
- 28. Delightful’s Credentials 15 years of global integrated
- 29. Thank you! @MELCARSON www.DelightfulCommunications.com
An Effective Brand is WAY More than a Logo
Слайд 3
Defining Brand, Seth Godin
A brand is the set of expectations, memories,
stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
“
“
Слайд 12The Science of Great Content = AURA
The DNA of successful and
enduring digital content has FOUR main elements:
AUTHENTIC
RELEVANT
ACTIONABLE
USEFUL
Слайд 14Invest in a Professional Photo
https://blog.photofeeler.com/perfect-photo
Data from Photofeeler.com suggests a professional profile
photo can make a better impression.
Слайд 15Make Your Out of Office Work Harder
Add links and calls to
action. Make it stand out from everyone else's!
Слайд 16Create a Social Media Ratio ~ Balance Pro & Personal
60%
40%
Balance your
social profiles between professional and personal. Show you have a personality and a life as well as your work smarts and wisdom!
Слайд 17Be Thoughtful About Your Bio on 3rd Party Sites
Add relevant links
to speaker and author bios to drive more discovery of your personal brand.
Слайд 18Label Your Photos With Your Name for SEO
Mel-Carson-Delightful-Communications.jpg
Mel-Carson-Digital-Marketing-Speaker.jpg
Слайд 20Make Your Business Cards Stand Out
Business cards are not dead! Design
them clean and uncluttered. Always have them on you and use them to tell a story as you hand them over that helps make the interaction memorable.
Слайд 21Make LinkedIn a Living Profile
LinkedIn is no longer a job/resume board.
Publish content and share/update like you would Facebook but keep it professional!
Слайд 28Delightful’s Credentials
15 years of global integrated marketing/digital PR experience
Speaker, blogger and
published author
Former Microsoft Digital Marketing Evangelist.
Early-adopter who helped spearhead Microsoft’s foray into Social Media & Digital PR back in 2006
Has spoken about digital, search and social advertising and marketing at over a hundred conferences around the world
Ran event social media strategy and execution for Microsoft at 4 Cannes Lions and 3 Advertising Week NYC events
Fun Fact: Played the “Young Joe Cocker” in the music video “N’Oubliez Jamais” alongside French cinema icon Catherine Deneuve
Former Microsoft Digital Marketing Evangelist.
Early-adopter who helped spearhead Microsoft’s foray into Social Media & Digital PR back in 2006
Has spoken about digital, search and social advertising and marketing at over a hundred conferences around the world
Ran event social media strategy and execution for Microsoft at 4 Cannes Lions and 3 Advertising Week NYC events
Fun Fact: Played the “Young Joe Cocker” in the music video “N’Oubliez Jamais” alongside French cinema icon Catherine Deneuve
Mel Carson is Delightful Communication’s Founder:
