an “accidental entrepreneur”
Comp Sci w/ Business grad but have since morphed into a jack of all trades.
Find me on twitter: @AdamJBall
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Lean Marketing For Startups - How To Survive The Early Years презентация
Содержание
- 3. General Manager of Talent Cupboard
- 4. Talent Cupboard is an online marketplace connecting
- 6. It’s never been easier or a better time to start a business.
- 7. Great support networks, alternative access to finance and the internet has changed the game.
- 8. But surviving and growing a business is as hard as it’s ever been.
- 9. 500,000+ new businesses registered with Companies House
- 13. Some fundamental marketing tactics to help you
- 15. What is the single most important metric to your business? Revenue? Users?
- 19. http://www.paulgraham.com/growth.html Growth becomes the compass that guides
- 22. Have a firm idea of who you
- 24. Your website
- 26. Only 50% of SMEs and charities in the UK have a website!
- 27. It’s 2015 and every business needs to
- 29. Pick two or three channels to test
- 31. The normal responses to “Do you produce
- 32. 1. Plan 2. Execute 3. Distribute 4. Learn
- 33. Plan We write for our customers. Figure
- 34. Figure out what’s worked for others
- 35. Carve out time for blog writing.
- 36. Execute You need to build a content
- 37. Pro-tips Make content 2,000 words+ Use http://www.hemingwayapp.com/
- 38. Distribute
- 39. Learn
- 42. Some quick SEO wins
- 43. Use woorank.com to get insights into where
- 44. Blog. A LOT.
- 45. Make sure your site is mobile optimised.
- 47. Email > Social Customer acquisition rate (%)
- 48. Social is awesome for connecting with people.
- 49. Email lists let you keep control.
- 51. Celebrate the small wins
- 52. Don’t be afraid to mess up
- 53. Do what you do best, outsource the
- 54. Get in touch! @AdamJBall
General Manager of Talent Cupboard (more on this in a minute) I’m an “accidental entrepreneur” Comp Sci w/ Business grad but have since morphed into a jack
Слайд 4Talent Cupboard is an online marketplace connecting businesses with the best
student and graduate digital talent for freelance projects and jobs.
How it works:
Post a project -> set a budget & deadline -> pick a freelancer
We’re passionate about helping businesses to grow and young people to gain vital work experience. It’s a win:win.
How it works:
Post a project -> set a budget & deadline -> pick a freelancer
We’re passionate about helping businesses to grow and young people to gain vital work experience. It’s a win:win.
Слайд 9500,000+ new businesses registered with Companies House last year.
Only 43%
of businesses survived their first 5 years between 2008 and 2013.
A lack of growth is part of the problem.
A lack of growth is part of the problem.
Слайд 13Some fundamental marketing tactics to help you through the early years
and achieve growth.
Metrics - define success for you
Targets - make a commitment
Audience - pick your tribe
Channel - make some noise
Track - fail fast & learn
Metrics - define success for you
Targets - make a commitment
Audience - pick your tribe
Channel - make some noise
Track - fail fast & learn
Слайд 19http://www.paulgraham.com/growth.html
Growth becomes the compass that guides you.
“Will this meeting help me
hit my growth target this week?”
Слайд 22Have a firm idea of who you want to be selling
to.
Create user personas to help you do this.
Create user personas to help you do this.
Read this:
http://marketingbeforefunding.com/2013/02/26/complete-guide-to-creating-a-customer-persona-for-your-startup/
Слайд 27It’s 2015 and every business needs to have a strong online
presence in order to survive.
That’s why we’re launching a new initiative that gets businesses online for a low monthly fee rather than a huge upfront cost.
We handle the design, build and hosting.
Email website@talentcupboard.com if you need help with a website.
That’s why we’re launching a new initiative that gets businesses online for a low monthly fee rather than a huge upfront cost.
We handle the design, build and hosting.
Email website@talentcupboard.com if you need help with a website.
Слайд 29Pick two or three channels to test at the beginning.
Gain
insights into which one works best for you.
Content
SEO
Email
Слайд 31The normal responses to “Do you produce content?”
“I don’t understand content”
“I
just don’t have time to write a blog”
“Where do I even start?”
“Where do I even start?”
Слайд 33Plan
We write for our customers. Figure out what problems & challenges
they face and help by writing great content on the subject.
Come up with 15-20 different blog post titles.
We use Trello to organise ideas within the team.
Come up with 15-20 different blog post titles.
We use Trello to organise ideas within the team.
Слайд 35Carve out time for blog writing.
Come up with a schedule
for when content should be live and stick to it.
Слайд 36Execute
You need to build a content habit.
Whether that’s 500 words
a day over a few days or a Sunday spent writing 2000 words in one go.
Слайд 43Use woorank.com to get insights into where you website can improve.
Use this as your cheat sheet when talking to agencies.
Слайд 45Make sure your site is mobile optimised.
Over 60% of traffic is
now via mobile. Google has recently updated it’s algorithm to weight websites on this factor.
Слайд 48Social is awesome for connecting with people.
But there is a shift
towards getting you to pay for eyeballs as social networks monetise.
Слайд 49Email lists let you keep control.
Use a service like Mailchimp
to help you manage subscribers, grow your lists and send mobile responsive emails easily.
Слайд 53Do what you do best, outsource the rest
Bloggers
Coders
Designers
Animators
Copywriters
Marketers
Head on over to
talentcupboard.com
