Know Your Audience: The 5 Most Shocking Insights about Music Festival Fans презентация

34%
increase in online conversations in
the past year

$1.3B
to sponsor music festivals, venues, and tours in 2014

Part 1 – Conversation analysis:
August 6, 2013 to August 5, 2014
20 million public Facebook, Twitter and online forum conversations
Themes: where in time conversation took place, drivers of positive sentiment

Part 2 – Audience demographics:
Sample: 9,000 Twitter users who had discussed at least one music festival
Derived demographic information
Analyzed Twitter behaviors, including number of followers number of tweets per day, and accounts they follow

70%
of people say they are more likely to attend a future live event after participating online

Source: Eventbrite Harris Interactive survey of 2,000 U.S. consumers, July 2014

8 out of 25
of the most buzzed-about music festivals were exclusively electronic

54% of the conversation happens before the event.

75% of the online chatter is driven by Millennials.

23% of posts came from people participating remotely.

Differentiated brands equal higher engagement.