How Swedish Tech Succeeds Growing Globally презентация

Jonobean.com

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Слайд 14Initial cross-functional team in first 24 months vital
66% had Entrepreneur’s who

had has prior international success
Visionaries V Entrepreneurs
Entrepreneurs are the individuals who possess the capabilities to make visions happen


Слайд 15• Globalisation has reduced the size of the world and increased

connectivity
• Development and nurturing of network seen as vital – talent, financing, partnership
• Investment community see this a crucial in scaling internationally

Слайд 16• National culture – both a helps and hinders internationalisation
• Organisational

culture – key asset in overcoming national cultural differences
• An organisational culture with company values as a foundation is key

Слайд 17• Never been cheaper to both build and market a new

product
• Low barriers to entry for all mean global competition is intense
• Speed in product/market validation has never been more important

Слайд 18• Hiring of non-Swedish employee within first 12 months
• Use of

English as company language as early as possible
• Women sadly lacking from the ecosystem – when will tech industry reflects its userbase

Слайд 19Process
Innovation Process
Core Process
Offering
Product/Service
Service System
Customer Service
Delivery
Channel
Brand
Customer Experience
Finance
Business Model
Value Network


Слайд 20• You can and should see the world as your market

from Day One
• Norway should not be your first foreign market
• Globalisation & technological change has changed both the theory and reality

Слайд 21• Competitive environment and Risk levels of owners will determine this

US exit opportunity and reality should drive internationalisation
• A Nordic market leadership fallback position is an investor comfort

Слайд 22• Consensus decision making must change as the company scales
• Consensus

which drove employee engagement in the early days leads to significant employee dissatisfaction, confusion and a lack of focus
• Explicit decision making framework must be developed

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