Слайд 14Initial cross-functional team in first 24 months vital
66% had Entrepreneur’s who
had has prior international success
Visionaries V Entrepreneurs
Entrepreneurs are the individuals who possess the capabilities to make visions happen
Слайд 15• Globalisation has reduced the size of the world and increased
connectivity
• Development and nurturing of network seen as vital – talent, financing, partnership
• Investment community see this a crucial in scaling internationally
Слайд 16• National culture – both a helps and hinders internationalisation
• Organisational
culture – key asset in overcoming national cultural differences
• An organisational culture with company values as a foundation is key
Слайд 17• Never been cheaper to both build and market a new
product
• Low barriers to entry for all mean global competition is intense
• Speed in product/market validation has never been more important
Слайд 18• Hiring of non-Swedish employee within first 12 months
• Use of
English as company language as early as possible
• Women sadly lacking from the ecosystem – when will tech industry reflects its userbase
Слайд 19Process
Innovation Process
Core Process
Offering
Product/Service
Service System
Customer Service
Delivery
Channel
Brand
Customer Experience
Finance
Business Model
Value Network
Слайд 20• You can and should see the world as your market
from Day One
• Norway should not be your first foreign market
• Globalisation & technological change has changed both the theory and reality
Слайд 21• Competitive environment and Risk levels of owners will determine this
•
US exit opportunity and reality should drive internationalisation
• A Nordic market leadership fallback position is an investor comfort
Слайд 22• Consensus decision making must change as the company scales
• Consensus
which drove employee engagement in the early days leads to significant
employee dissatisfaction, confusion and a lack of focus
• Explicit decision making framework must be developed