What stakeholder commitments need to be considered?
ESTABLISHING YOUR MISSION
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Business Incubator Blueprint: How to Open a Business Incubator and Maximize Revenue презентация
Содержание
- 6. Who are you serving? What is
- 7. What do you want your program
- 9. Size reflects transitional space but offers expansion
- 10. Technology / software: Office space, server
- 11. Leveraged existing feasibility studies and needs assessments
- 12. FLOOR PLAN
- 14. Evaluate criteria based on goals and mission:
- 15. Gap analysis | resource alignment IP analysis
- 16. Evolves as your program, entrepreneurs and expertise
- 17. RESIDENT CLIENTS Company-specific roadmap for growth
- 18. AFFILIATE CLIENTS Company-specific roadmap for growth
- 19. EDUCATIONAL OPPORTUNITIES Programming for CLIENTS (economic impact)
- 20. Partnerships with like-minded organizations to host workshops
- 21. EDUCATIONAL OPPORTUNITIES Student business incubation program (virtual
- 22. BUSINESS COUNSELING Core of traditional incubation program
- 23. Monthly Quarterly Tactical Immediate challenges
- 24. MENTORSHIP Support business counselors 2-3 in
- 25. MENTORSHIP Mutually-beneficial arrangement: MENTORS build new
- 26. METRICS TO MEASURE Clients Incubator Job creation
- 27. COMMUNITY PARTNERSHIPS HUGE differentiator Helps create
- 28. COMMUNITY PARTNERSHIPS Economic development: City of Phoenix,
- 29. STRATEGIC PARTNERS AND SERVICES Discounted services
- 30. Access to capital investment * VA
- 31. STRATEGIC PARTNERSHIPS Small Business Development Center (SBDC)
- 33. STAFFING NEEDS Strategic vision | partnership development
- 34. Operations management | reporting Public visibility |
- 35. THE BUDGET Invest in people first and
- 36. REVENUES EXPENSES Facilities Operations Marketing Expansion Program Fees New revenue streams Sponsorships Grants
- 38. MARKETING SERVICES Overall brand development Inbound
- 39. MARKETING SERVICES Client-related services: Revenue Non-revenue Video
- 41. NEW REVENUE STREAMS 3D printing center
- 42. STARTUPLABS 3D PRINTING CENTER
- 43. COMPETITIVE INTELLIGENCE LAB
- 44. CLINICAL LABORATORY IMPROVEMENT AMENDMENTS (CLIA) LAB
- 45. SPONSORSHIPS/GRANTS Value-based (Friends of CEI) vs. Real-estate
- 46. ADVISORY BOARD Vet the strategic direction of incubation program Source for eventual succession planning
- 48. OUR BEST PRACTICES Your mission is your
- 49. OUR BEST PRACTICES STAY RELEVANT for your
- 50. MORE RESOURCES NATIONAL BUSINESS INCUBATION ASSOCIATION: Best
- 51. LEARN MORE susie.pulido@maricopacorporate.com @mcorcollege | @ceigateway maricopacorporatecollege.com | ceigateway.com
Who are you serving? What is your purpose? What impact do you want to create? What stakeholder commitments need to be considered? ESTABLISHING YOUR MISSION
Слайд 6Who are you serving?
What is your purpose?
What impact do you want
to create?
What stakeholder commitments need to be considered?
What stakeholder commitments need to be considered?
Слайд 7What do you want your program
to be known for?
What are
your differentiators?
*Equity vs. no equity
*Services
*Industries
Where do you want to be after
1 year? 5 years? 10 years?
*Equity vs. no equity
*Services
*Industries
Where do you want to be after
1 year? 5 years? 10 years?
VALUES & GOALS
Слайд 9Size reflects transitional space but offers expansion capabilities
Flexible and collaborative areas
Sensitive
to security and IP concerns
Technological infrastructure to minimize cost for a startup
Technological infrastructure to minimize cost for a startup
FROM 30,000 FEET
Слайд 10Technology / software:
Office space, server room, modern and collaborative environment
Biotech
/ medical device:
Wet labs, specialty equipment
Clean / renewable energy:
Hybrid office and/or lab space; additional light manufacturing
Wet labs, specialty equipment
Clean / renewable energy:
Hybrid office and/or lab space; additional light manufacturing
NEEDS BY INDUSTRY
Слайд 11Leveraged existing feasibility studies and needs assessments
Labs equipped with commercial-grade hoods
and furniture
Additional specialty bio equipment that can be shared and reused
Additional specialty bio equipment that can be shared and reused
LABS & EQUIPMENT
Слайд 14Evaluate criteria based on goals and mission:
* Job creation, growth
potential
* Coachable entrepreneurs
* Intellectual property
* Alignment with resources
* Number of founders
* Experience of entrepreneur(s)
Incorporate multiple checkpoints
* Coachable entrepreneurs
* Intellectual property
* Alignment with resources
* Number of founders
* Experience of entrepreneur(s)
Incorporate multiple checkpoints
APPLICATION & SELECTION
Слайд 15Gap analysis | resource alignment
IP analysis | business model validation
Coachable |
consistent with mission
All of the above
EIR / Business Counselor
Mentors and Partners
Executive Director
Selection Committee
Слайд 16Evolves as your program, entrepreneurs and expertise changes
Assist entrepreneurs through process,
but allow independent approval
APPLICATION & SELECTION
Слайд 17RESIDENT CLIENTS
Company-specific roadmap for growth
Monthly, quarterly business counseling
Daily hallway conversations
Access to
40-50 specialized mentors
Discounted 3D printing and design
24/7 access to office and/or wet lab space
(at below-market rent)
Partner services (HubSpot, AWS)
Access to investment and partner network
Discounted 3D printing and design
24/7 access to office and/or wet lab space
(at below-market rent)
Partner services (HubSpot, AWS)
Access to investment and partner network
Слайд 18AFFILIATE CLIENTS
Company-specific roadmap for growth
Monthly, quarterly business counseling
Access to collaborative, cowork
space
Access to 40-50 specialized mentors
Discounted 3D printing and design
Partner services (HubSpot, AWS)
Access to investment and partner network
Access to 40-50 specialized mentors
Discounted 3D printing and design
Partner services (HubSpot, AWS)
Access to investment and partner network
Слайд 19EDUCATIONAL OPPORTUNITIES
Programming for CLIENTS (economic impact) and the COMMUNITY (public visibility
and lead generation)
Leverage skills and expertise of leaders across the globe
Seminars, workshops, retreats, meet-ups, and others
Leverage skills and expertise of leaders across the globe
Seminars, workshops, retreats, meet-ups, and others
Слайд 20Partnerships with like-minded organizations to host workshops
* State/government
* Corporate
partners
* Entrepreneurial supporters
* Meet-up groups
Consider discounted or free access for clients to “external” events
* Entrepreneurial supporters
* Meet-up groups
Consider discounted or free access for clients to “external” events
EDUCATIONAL OPPORTUNITIES
Слайд 21EDUCATIONAL OPPORTUNITIES
Student business incubation program (virtual or physical space)
High school entrepreneurship
* Tie with STEM initiatives
* 3D printing and coding
* Entrepreneurship primer
* 3D printing and coding
* Entrepreneurship primer
Слайд 22BUSINESS COUNSELING
Core of traditional incubation program
Onsite professionals are vital for daily
and weekly needs
Beware of “mixed messages”
Consider different stages of development
Beware of “mixed messages”
Consider different stages of development
Слайд 23Monthly
Quarterly
Tactical
Immediate challenges
Status check
Meeting program requirements
Strategic
Goal setting
Overall business traction
Major pivots
BUSINESS COUNSELING
Слайд 24MENTORSHIP
Support business counselors
2-3 in each major expertise and/or industry:
* Marketing
* Manufacturing
* Finance
* Regulatory | government
* Finance
* Regulatory | government
Слайд 25MENTORSHIP
Mutually-beneficial arrangement:
MENTORS build new client relations and increase community exposure
ENTREPRENEURS receive
pro bono consulting and discounted services
INCUBATORS gain network of specialized expertise and support
INCUBATORS gain network of specialized expertise and support
Слайд 26METRICS TO MEASURE
Clients
Incubator
Job creation
*FTE
*Part-time
*Contract
*Interns
Revenue
Investment
(equity, grants)
Partnerships /
Sponsorships
Occupancy rate
PR visibility and social growth
Educational opportunities offered
Occupancy rate
PR visibility and social growth
Educational opportunities offered
Слайд 27COMMUNITY PARTNERSHIPS
HUGE differentiator
Helps create “patchwork” quilt of the entrepreneurial method
Local, national
and international opportunities
Helps advance startup ecosystem and incubator positioning
Helps advance startup ecosystem and incubator positioning
Слайд 28COMMUNITY PARTNERSHIPS
Economic development: City of Phoenix, Arizona Commerce Authority
Incubators, accelerators, cowork
spaces: Seed Spot, CO+HOOTS, AzBIA
Industry-specific: AZBio, Flinn Foundation, Clean Tech Open
Corporate: SRP, Dignity Health
Industry-specific: AZBio, Flinn Foundation, Clean Tech Open
Corporate: SRP, Dignity Health
Слайд 29STRATEGIC PARTNERS AND SERVICES
Discounted services
* HubSpot Jumpstart program
* Amazon
Web Services
Strategic guidance, expertise
* MediCoventures
* Dan Tyre, HubSpot
* Legal firms, Ron Kisicki
Community college resources
* Business, entrepreneurship faculty
* Operations support (Facilities, IT)
* Student internships
Strategic guidance, expertise
* MediCoventures
* Dan Tyre, HubSpot
* Legal firms, Ron Kisicki
Community college resources
* Business, entrepreneurship faculty
* Operations support (Facilities, IT)
* Student internships
Слайд 30Access to capital investment
* VA Angels
* Arizona Tech Investors
* Desert Angels
Pre-incubate, post-graduate
* Selection committee:
mentors | incubation leaders |
industry experts
* Graduation partners: Discovery
Triangle
Pre-incubate, post-graduate
* Selection committee:
mentors | incubation leaders |
industry experts
* Graduation partners: Discovery
Triangle
STRATEGIC PARTNERS AND SERVICES
Слайд 31STRATEGIC PARTNERSHIPS
Small Business Development Center (SBDC)
* Early support and staffing
* Dedicated business counselor
* Network of business analysts
* Additional programming and
workshops
* Student incubator operations
* Network of business analysts
* Additional programming and
workshops
* Student incubator operations
Learn more:
www.slideshare.net/ceigateway/pioneering-partnerships-with-your-local-sbdc
Слайд 33STAFFING NEEDS
Strategic vision | partnership development
Client business strategy and development
Day-to-day accountability
Executive
Director
Entrepreneur-in-Residence
Business Counselor(s)
Слайд 34Operations management | reporting
Public visibility | client lead generation
Reception | administrative
support
Coordinator
Marketing Specialist
Office Assistant
Support marketing and operations
Interns
Слайд 35THE BUDGET
Invest in people first and build a great team
Balance your
expenses with client receivables and other revenues
Reinvest gains into the program
* New positions
* New services
Reinvest gains into the program
* New positions
* New services
Слайд 36REVENUES
EXPENSES
Facilities
Operations
Marketing
Expansion
Program Fees
New revenue streams
Sponsorships
Grants
Слайд 38MARKETING SERVICES
Overall brand development
Inbound marketing: content-driven, lead generation
Website: optimize for user,
platform for fresh content, mobile-friendly, opportunity to showcase sponsors
Public relations
Public relations
Слайд 39MARKETING SERVICES
Client-related services:
Revenue
Non-revenue
Video production
Graphic design
Photography
Mentorship
Brand development
Social strategy
Event sponsorships
Слайд 45SPONSORSHIPS/GRANTS
Value-based (Friends of CEI) vs. Real-estate (conference rooms)
Corporate incubation opportunities
Numerous grants
available for ongoing operational expenses and expansion efforts
Слайд 46ADVISORY BOARD
Vet the strategic direction of incubation program
Source for eventual succession
planning
Слайд 48OUR BEST PRACTICES
Your mission is your FOUNDATION that should guide every
aspect of your incubator
DESIGN A FACILITY that is flexible and tailored to serve diverse entrepreneurs
Your program is your DIFFERENTIATOR – layer it with multiple services and partners
DESIGN A FACILITY that is flexible and tailored to serve diverse entrepreneurs
Your program is your DIFFERENTIATOR – layer it with multiple services and partners
Слайд 49OUR BEST PRACTICES
STAY RELEVANT for your entrepreneurs and in the marketplace,
but don’t pivot just to make a change
Validate your STRATEGIC DIRECTION regularly with key stakeholders
BE CREATIVE with your staffing, your marketing and new revenue-generating opportunities
Validate your STRATEGIC DIRECTION regularly with key stakeholders
BE CREATIVE with your staffing, your marketing and new revenue-generating opportunities
Слайд 50MORE RESOURCES
NATIONAL BUSINESS INCUBATION ASSOCIATION: Best practices for incubator programs and
managers | nbia.org
OTHER INCUBATION PROGRAMS:
* Reputable
* University & Higher Ed models
* Community-based
GRANT OPPORTUNITIES: Economic Development Administration | SBA Accelerator Fund | Coleman Foundation
OTHER INCUBATION PROGRAMS:
* Reputable
* University & Higher Ed models
* Community-based
GRANT OPPORTUNITIES: Economic Development Administration | SBA Accelerator Fund | Coleman Foundation
Слайд 51LEARN MORE
susie.pulido@maricopacorporate.com
@mcorcollege | @ceigateway
maricopacorporatecollege.com | ceigateway.com
