Anatomy of a UX Practitioner презентация

to like people in order to design for them?

Samantha Yuen @duzkiez / Jul 2014

key questions

Widjaja
Consultant, UX
Nmbl Consulting

Koh Wei Eng
Senior Design Ethnographer

Joanna Cockle
UX Recruiter
Xpand Group

Michael Ong
Senior Product Manager
bellabox

Manisha Dikshit
Qualitative Research Specialist
Consumer Faces

Shamil Zainuddin
Ethnographer

Hong Khai Seng
Principal Consultant
Foolproof

Allan Caeg
Product Manager
mig33

Samantha Yuen @duzkiez / Jul 2014

7
years

6
years

5
years

3
years

8
years

10
years

2
years

7
years

12
years

24
years

1.5
years

Nov 2013

Lorraine Chan
UI/UX Designer
Tripid Philippines

Samantha Yuen @duzkiez / Jul 2014

24
years

4
years

3
mths

1.5
years

10
years

United Kingdom

Malaysia & Philippines

Australia

depth interviews

Nov 2013

Communicates well
{56%} Open-minded
{45%} Observant
{37%} Willingness to change
{32%} Humble
{28%} People person
{25%} Honest

depth interviews

{88%} Good listener
{88%} Observant
{83%} Open-minded
{79%} Thinker/Analytical
{75%} Communicates well
{73%} Works well with others
{71%} Curious
{67%} Empathetic
{63%} Adaptable
{63%} Patient
{63%} Willingness to learn

UXPA survey

the day, what we are doing is about human beings and for human beings.”
“Methods can be learnt but not how to read people. I trust my ability to read people when hiring someone.”

“We have to deconstruct everyday things, look at processes, deal with different situations and make the unfamiliar, familiar.”

depth interviews

“These are traits I have observed in successful practitioners / would value most on a project.”

“Empathy, understanding and collaboration are key elements to deliver valuable and meaningful results.”
“It’s important to leave yourself out of the room and be open to what others have to say or do.”

UXPA survey

outgoing
very introverted
can’t communicate well

prefers dogs to people
despises people
causes tension
not team player

oxymoron
two-face
not genuine

depth interviews

not liking people not the same as disliking them
it’s separate from the job
don’t have to like people to understand them
curious and likes solving puzzles
emotional distance can help to rise above stereotypes
not liking the people you interview

close-minded
no empathy
can’t communicate well
territorial about his/her designs

UXPA survey

interviews

UXPA survey

yes 12%
no 71%
maybe 17%

‘I know what’s best for users so they should shut up and accept my design’.”

“Users need to know they can trust you and you have to enjoy spending time with people.”

“UX is user experience. If you don’t like people, how can you immerse in their lives and understand them?”

depth interviews

“Without empathy, you’re just an X, not a UX person.”

“Designing for people you don’t connect with causes misunderstanding and lowers engagement.”

UXPA survey

but not awesome. But maybe you can care about people and yet not like them.”

“They could bring different perspectives but because they don’t trust, fundamentals are not there.”

“If you don’t like people, you can get the job done but won’t go the extra mile.”

depth interviews

“Not 100% sure you can be empathetic while hating users.”

“Empathy is not sympathy. Too often, UX-ers become narcissists by projecting their values and logic into the work.”

“Sometimes designers tend to be emotional if biased towards the target group. Best designers are neutral towards all things.”

UXPA survey

interested in human behaviour but don’t have to like them. Empathy is not liking people but being able to understand them.”

“Not all chefs have to love eating.”

“As long as you appreciate people. UX is still centred around problem solving.”

depth interviews

“You don’t have to like someone to understand them.”

“You need to be able to understand your users and be open to their perspectives and past experiences, but you don’t have to like them.”

“It could even be helpful to have slight negative feelings towards them, this has been used for concepts such as the anti-persona.”

UXPA survey

anthropology
Most famous for study of natives on Trobriand Islands, Melanesia
Study praised for being even-handed without condemnation or condescension

feelings toward the natives are decidedly tending to ‘Exterminate the brutes’.”

Hatred and contempt
Lust for native women
Obsessive suspicions of others

Image: Good Reads